Abhay Singhal — Associate Consultant
Strategy | Growth | Category Systems | Consumer Platforms I work at the intersection of growth strategy, category systems, and platform economics — building scalable revenue engines across high-velocity consumer ecosystems. Currently at Swiggy, I operate within the central strategy team for Assure, driving initiatives that shape category performance across the platform. My work focuses on improving conversion, product discovery, and commercial performance, while partnering with category leaders to design frameworks that scale across multiple categories. This includes building growth levers across product placement, assortment strategy, and sales performance, translating data and customer behavior into actionable operating playbooks for category teams. Previously at Country Delight, I led the PAN-India Instant Delivery charter across Fruits & Vegetables, Staples, and essentials — managing a portfolio of X00+ SKUs and ₹XXCr+ monthly revenue. My work combined experimentation, demand forecasting, pricing strategy, and product-led growth initiatives to improve conversion, retention, and category penetration. I enjoy operating in fast-moving environments where strategy meets execution — solving complex growth problems through structured thinking, experimentation, and cross-functional collaboration.
Stackforce AI infers this person is a B2C growth strategist with expertise in FMCG and SaaS industries.
Location: Bengaluru, Karnataka, India
Experience: 2 yrs 1 mo
Skills
- Growth Marketing
- Category Management
- Product Marketing
- Brand Marketing
- Data Analysis
Career Highlights
- Expert in driving scalable growth strategies.
- Proven track record in category management and product-led growth.
- Strong analytical skills with a focus on data-driven decision making.
Work Experience
Swiggy
Manager - Strategy and Planning (2 mos)
Country Delight
Associate Growth Manager (1 yr 11 mos)
Aftershoot
Product Growth Intern, Aftershoot Edits Product Launch (3 mos)
RapidBox
Summer Intern, Brand & Marketing Analyst (2 mos)
EY
Summer Intern, Strategy & Transactions (2 mos)
Toppr
Product Placement and Management Research (2 mos)
CoinDCX
BD, Alliance & Payment Partnerships (5 mos)
Digital Empowerment Foundation
Data Analyst (2 mos)
Education
Master of Business Administration - MBA at Indian Institute of Management, Indore
Bachelor of Arts - BA at Indian Institute of Management, Indore
12th at Jayshree Periwal High School
10th at St. Xavier's Sr. Sec. School, Jaipur