Jan 2025 – Present · 1 yr 5 mos · Remote

• Building Reepl - a tool that's designed to be your LinkedIn Co-Pilot. Become 10x more productive on LinkedIn by collaborating with a native AI tool that can help you write, engage, prospect & network like a PRO.

Dec 2022 – Sep 2025 · 2 yrs 9 mos · United States · Remote

• As a Conversion Rate Optimization Specialist at Northpeak.io, I harmonize data-driven strategies and user-focused design to amplify conversions, automate customer journeys, and expedite lead generation for top-tier SaaS and eCommerce businesses.
• Key Responsibilities:
• Elevating website conversions through strategic analysis and enhancements.
• Designing and implementing automated customer journeys.
• Accelerating lead generation via targeted marketing initiatives.
• Applying A/B testing, heatmaps, and conversion funnel analysis to inform strategies.
• Developing and executing impactful SEO strategies.
• Orchestrating user-centric UI/UX design to drive conversions.

May 2022 – Aug 2022 · 3 mos

• Built a high-converting Facebook ad funnel
• Developed landing pages using Webflow/WordPress
• Researched and developed a high-impact SEO strategy
• Delivered 6x improvement in RoAS

Mar 2022 – Present · 4 yrs 3 mos · United States · Remote

Feb 2022 – Dec 2022 · 10 mos

Jul 2021 – Apr 2022 · 9 mos · India

• Identifying large creator communities that are easy to access and receptive towards solutions like Clutch for building front-ends (Shopify, WordPress, Tailwind, Bootstrap, etc...)
• Joining these communities, talking to people, determining what they would need to see to become fanatic about Clutch
• Advising our creator team on the communities they should target and the "kits" they should build to be attractive to the community
• Setting up partnerships with these communities and doing co-marketing
• Sponsoring communities or placing paid ads where applicable
• Pushing kits within communities in an organic way, following community guidelines and ensuring to preserve our brand image (no spamming)
• Creating a dashboard that tracks results for continuous improvement

Apr 2018 – Oct 2018 · 6 mos · India

• Creating ad funnels for a leading design agency in Denmark. Responsibilities include understanding the target audience and building campaigns on Google, Facebook, and LinkedIn for lead scoring and conversions.
• Mapped the sales funnel with different targeting channels and strategized customer interactions.
• Implemented multiple ad campaigns on Facebook, Google and Linkedin, with focus on ROAS strategy.

Jul 2017 – May 2018 · 10 mos

• Implementing core content marketing strategies to increase signups for a Silicon Valley think tank, and business incubator. Singularity University is located in NASA Research Park, and has been backed by companies like Google and Deloitte.
• Drafting takeaway documents, landing-page copies, social-media posts, etc. for EOA sessions
• Brainstorming on influencer marketing and growth-hacking strategies
• Co-ordinating with business and design teams, and providing insights on improving user engagement

Apr 2017 – Oct 2018 · 1 yr 6 mos · India

• Framing content marketing and product design strategies for a top-ranked fitness training app. Focused on growing the bottom-line margins with low-cost, high impact marketing workflows. Responsibilities include:
• Outlining the content marketing roadmap by working closely with top-management
• Creating drip marketing and lifecycle emails for smooth user onboarding
• Implementing high ROI ad campaigns on Google and Facebook
• Leveraging A/B testing to improve conversions, and user experience
• Drafting blogs, landing pages, case-studies, knowledgebase articles, video-scripts, eBooks, etc.

Dec 2016 – Sep 2025 · 8 yrs 9 mos · India · Remote

• With 13+ years of experience in marketing, AI & no-code/code development, I'm a rare breed - or perhaps - "hybrid". Passionate about helping B2B SaaS companies and tech startups level up their marketing game. ⚡️
• I wear multiple hats, and sometimes, a cape. 🦸‍♂️

Dec 2016 – Apr 2017 · 4 mos · India

• Compiled in-depth technical guides on DIY electronic projects, ranging from Arduino, Raspberry Pi, ESP8266 to other maker-friendly kits. One of the articles got re-tweeted by Arduino's official twitter handle, and improved the visibility of the client to a larger audience-base (40% more signups, 10x traffic).
• Drafted unique and easy-to-follow technical articles on DIY maker kits
• Wrote code snippets for projects, along with hardware diagrams
• Proactively followed up with readers on any technical bugs, issues, etc.

Jun 2016 – Dec 2016 · 6 mos

• Framed growth and content marketing strategy for a leading NPS startup in Silicon Valley. Boosted the Alexa ranking by over 100,000 places, with the organic traffic bringing more than 10k unique visitors per month.
• Conducted in-depth technical research and wrote highly engaging blog posts
• Created minimalistic pitch decks for the CEO
• Drafted case-studies, interview and reports w.r.t NPS implementation

May 2016 – Present · 10 yrs 1 mo · Ahmedabad Area, India

• Spearheading one-of-a-kind home automation brand that's ranked #1 in India. From developing the technical stack, installing the hardware devices to laying down the content plan, I've juggled every possible business process. Currently looking to scale the team, and build a top-notch platform.
• Leading design, technical, content, accounting and operational teams, and collaborating with them to achieve business objectives
• Wireframing, prototyping and developing the eCommerce marketplace
• Partnering with installers across India, and training them to install smart-home devices
• Implementing scalable business processes, systems and workflows
• Gathering end-to-end knowledge of the intricacies in the Indian business ecosystem

Apr 2016 – Sep 2016 · 5 mos · Singapore

• Developed an ecommerce website from scratch for an upcoming consumer electronics brand in Singapore.
• Created unique products-specific content for promoting the brand's flagship products
• End-to-end implementation of technical functionalities
• Co-ordinated with top management to implement advanced functionalities on the eCommerce store (payment gateway integration, stock management, variant configuration, etc.)

Jan 2016 – Oct 2016 · 9 mos

• Worked as a ghostwriter for a super-popular SaaS startup, based in Canada. Helped them redefine their content marketing strategy, and made it their key competitive advantage. Referral SaaSQuatch is currently the #1 ranked referral marketing software used by companies like TypeForm, Invision, Tile, and more.
• Studied user experiences of popular apps, and mapped them with behavioral psychology principles
• Wrote in-depth guides/eBooks (10,000+ words) on referral marketing for different target segments
• Created detailed case-studies on how popular brands conduct their referral campaigns

Jan 2016 – May 2016 · 4 mos · India

• Researched blockchain technology and wrote blog posts, reports, user guides and short e-books for a leading bitcoin payment exchange in Australia.
• Created detailed reports on white papers written on blockchain technologies, like, Ethereum, Factom, etc.
• Drafted in-depth guides on how to use, store, mine or transfer different cryptocurrencies
• Framed detailed replies of blockchain-based technical questions asked on the forum

Jul 2015 – Feb 2016 · 7 mos

• Conceptualized and designed product-specific content and descriptions for U.K's #1 online home automation store. The content, combined with visually appealing graphics, boosted engagement and took the website to around 990k pageviews/month.
• Collaborated with technical and marketing teams for drafting product descriptions
• Used HTML/CSS & Javascript to design and style various pages
• Repackaged technical information into marketing takeaways
• Rewrote most of the content on the website, and optimised it for organic searches
• Worked with backend systems like Magento, BrightPearl, Wordpress, etc.

May 2015 – Sep 2015 · 4 mos

• Worked as a journalist for one of the leading Health-IT Magazine in Australia and Asia.
• Conducted telephonic interviews with leading influencers and startups in the healthcare industry
• Drafted original news-stories, based on reports, interviews and surveys
• Worked closely with senior editor, and other team-members to align on the content schedule

Dec 2014 – Jan 2016 · 1 yr 1 mo · Rotterdam Area, Netherlands

• Designing and writing blogs, dripmails, and more for an upcoming digital marketing agency for pharma brands.

Oct 2013 – Dec 2014 · 1 yr 2 mos · Mumbai

• Worked as a Java developer & Business analytics intern for TCS -- India's largest IT services and consulting company. Developed applications and web-services for a leading Dutch bank, and also got awarded for building advanced automation tools.
• Technology stack: Java Struts Framework, DB2, JSP, XAML and Javascript/AngularJS.
• Tools: Sonar, Appscan, Putty, Citrix, Cascade, etc.
• Methodologies: Agile development (scrum-based)

Jul 2012 – May 2013 · 10 mos · Vadodara

• Developed an ERP application, focusing on sales, purchase and inventory modules using ASP.NET/C#. Also implemented a business analytics dashboard using WPF framework.
• Created the complete documentation for the software (class, state and activity diagrams in UML)
• Implemented multi-level functionalities and ensured data-integrity across workflows
• Collaborated with the company's technical & business teams for UAT (user acceptance testing)

Oct 2011 – Aug 2013 · 1 yr 10 mos

• Wrote more than 300+ articles, press-releases and technical guides for one of the leading blogs on mobile technology. TDG is currently one of the most popular blogs in the world for Android news, fetching more than 38.5k unique visitors per day.
• Worked with a highly motivated team, and wrote as many as 30 articles per week
• Optimised blog content for organic search queries
• Analysed Google Trends/Reddit to better understand reader motivations