Sep 2023 – May 2024 · 8 mos · San Francisco Bay Area · On-site

Nov 2020 – Jan 2023 · 2 yrs 2 mos · San Francisco Bay Area

• Making the businesses that power the physical economy safer, more productive, and more profitable.

Aug 2018 – May 2020 · 1 yr 9 mos · San Francisco Bay Area

• Opendoor makes it easier to buy, sell, or trade-in a home so people can move when, where, and how they want.
• Creative Director for national marketing campaigns across experiential, radio, OOH, print, digital, TV, DR, and brand.

Aug 2017 – Aug 2018 · 1 yr

• Lead national branded storytelling and marketing campaigns.

Jan 2016 – Sep 2017 · 1 yr 8 mos

• Build and manage Brand and Marketing teams of art directors, designers, copywriters and content strategists across campaigns, advertising, email marketing and Uber.com.
• Lead digital and offline campaigns and provide cross channel paid media creative direction for motion designers, communication designers, art directors, and copywriters.

May 2014 – Jul 2017 · 3 yrs 2 mos

• Lead copywriter on all global paid media for Uber Marketing team. Growth content strategy + direct response and performance marketing across online and out of home (OOH) channels: + naming, concepting, and creative direction. Headlines, taglines, DRTV scripts, video scripts, endorsement scripts, radio scripts
• OFFLINE: TV, Radio, Billboard, Print, Signage, Direct Mail
• ONLINE: Digital, Banners, Display, Landing Pages, Facebook, Twitter, Pandora, Yahoo, Google Sponsored Promotions, Social, Search, SEO Long Form, Mobile Message, Event Email, Email Comms, etc
• Lead pitches and sell creative to internal clients and C-suite executives + execute and own strategic projects from concept through launch
• Collaborate with Communications Designers, Art Directors, UX Designers, + Production Designers + Data Scientists, Product Managers, Marketing Managers, Developers, Design Managers, Writers, and Producers across Growth Product, Marketing, Design, Research, Brand, and Comms—both globally and domestically
• 5/14-10/15 Lead UX writer and content strategist for all product app copy and email engagement comms for Rider Growth team

Apr 2013 – May 2014 · 1 yr 1 mo · san francisco, california

• Drive direct response copy & creative for internal Creative team in support of the entire Performance Marketing organization
• Direct concepting of all brand creative and write direct response emails, headlines, taglines, body copy, banner ads, landing pages, website, conference, product, & feature copy, event UX and theme, trade show collateral and signage. Direct marketing. Branding. Digital + Print/Outdoor
• Concept and write print ads, billboards, radio spots, infographics, and video scripts
• Create brand voice & tone decks and maintain brand voice across all deliverables
• Wrote sponsored posts for TechCrunch, VentureBeat, This Week in Startups and various trade outlets and newsletters. Create facebook ads as well as sponsored tweets
• Creative direction + strategy including sketching concepts and driving look and feel with art direction
• Pitch and sell new creative to internal clients and execute on strategic projects from ideation through launch
• Manage external agency creative direction for voice talent (radio & video) and branding/infographic deliverables
• Collaborate with Product, Site, BD, Partnership, Community, and Communications teams to drive results, beat deadlines, and manage multiple projects simultaneously. I'm even managing several right now, while editing this LinkedIn profile

Mar 2013 – Apr 2013 · 1 mo · Palo Alto

• TV, Web, Phone, Tablet
• Worked with UX & Visual designers to establish look, feel and voice of Samsung Music
• Wrote UX app copy and marketing feature and product copy
• Explored design directions across platforms and contributed concepting options for user experience flows

Apr 2012 – Sep 2012 · 5 mos · San Francisco Bay Area

• Wrote a wide variety of B2B & B2C copy for the User Experience Design and Brand & Marketing teams
• Headlines, ads, taglines, microsites, email campaigns, subject lines, product copy, guidebooks, datasheets, app copy, iPhone & iPad UX copy, web UX copy, print collateral
• Wrote copy for Mobile, LinkedIn Recruiter, Marketing Solutions, Company Pages, Platform, Job Seeker, Advertising, LinkedIn Today
• Collaborated with UX designers, Visual Designers, Product Marketing Managers and the Content team to produce and maintain consistent voice and tone

Jan 2012 – Apr 2012 · 3 mos · San Francisco Bay Area

• Freelanced for Pandora Radio, Ketchum, Altius Education, and Racepoint Group
• Wrote copy for clients in the food, technology, and education verticals
• Wrote microsites, SEO copy, content articles, brochures, headlines, taglines and a White Paper

May 2011 – Jan 2012 · 8 mos · San Francisco

• Responsible for creating and maintaining brand voice as well as leading the creative team's creation of materials for print, direct and web content
• Wrote email newsletters, press releases, marketing collateral, banner ads as well as marketing videos, and targeted social media campaigns & blog postings
• Generated the B2C copy for 160+ daily deal/flash sale email sends as well as write packaging components, product descriptions, technical instructions for usage, and landing page copy
• Concepted, brainstormed and executed on affiliate advertising banner campaigns, Google Adwords & Facebook ads
• Scheduled, tested, optimized and managed e-commerce email sends
• Led business development and sales outreach for growing community of eco and organic partners and merchants

May 2010 – May 2011 · 1 yr · San Francisco Bay Area

• Wrote 250+ career-targeted banner ads for marketing emails and web campaigns for various B2C career verticals
• Drafted subject lines, headlines, body copy and taglines for emails sent to X million+ users
• Wrote product copy to highlight new product functionality and increase engagement
• Created landing page copy for hundreds of keyword-rich pages
• Conducted content audit and wrote copy to augment gaps
• Crafted and optimized PPC ads for media team with 3 million+ impressions per month
• Responded to ad sales RFPs and pitched integrated media campaigns to clients resulting in $1 million in sales

Mar 2009 – Jul 2010 · 1 yr 4 mos · San Francisco Bay Area

• Wrote 50+ editorial career articles and quizzes for Monster’s social communities generating several million page views
• Lead manager of online communities, partnered with marketing and product teams to increase user engagement; drove external partnerships and led business development
• Managed social media outlets including: Facebook and Twitter
• Increased user engagement through 75 targeted email campaigns
• Built and edited two HTML newsletters a week to an audience of over 240K
• Peppered SEO into headlines, body copy and meta tags to increase organic web traffic
• Compiled statistics and optimized site based on analytic metrics
• Launched and managed MonsterCollege, wrote and built navigation and instructional assets

Jan 2010 – Jan 2010 · 0 mo · San Francisco Bay Area

• Wrote and performed comedic live radio Pop Up Magazine piece about a real group of small town Nevadans who participated in war games in the high desert by dressing up as "Taliban" and "fighting" the Marines. Herbst Theater, San Francisco: Pop-Up Magazine Issue 4

Jan 2010 – Jan 2010 · 0 mo · San Francisco

• Wrote email and website banner advertising copy for socially and environmentally responsible artisan goods
• Wrote email sweepstakes

Nov 2009 – Mar 2011 · 1 yr 4 mos

• Interviewed entrepreneurial alumni and wrote both feature and short Innovation Wizard print articles for the university's business magazine

Oct 2008 – Apr 2011 · 2 yrs 6 mos

• Good Magazine: Food and Sustainability Issues

Feb 2008 – Jul 2009 · 1 yr 5 mos

• Wrote weekly feature and capsule reviews of San Francisco restaurants

Jul 2007 – Sep 2008 · 1 yr 2 mos

• Created and managed 40 + B2B national marketing campaigns highlighting our mobile data solutions to automotive, film, music, technology, food & beverage, travel, hotel verticals
• Wrote and edited targeted B2B marketing copy
• Served as the liaison between the sales and marketing teams and managed CRM
• Drove wireless industry research and built pipeline for the global sales team
• Worked with CMO and SVP of Communications to plan and execute marketing strategy

Aug 2002 – Aug 2004 · 2 yrs

• Created and delivered lesson plans and examinations to department
• Team taught with 7 other local Japanese English teachers
• Built annual syllabus for English Dept
• Researched and purchased new text books and teaching supplements
• Graded Creative Writing and Oral Communication essays and exams
• Drafted speeches and coached students in delivery and pronunciation
• Led English and International Club
• Taught Private English Lessons to adult alumni and local businessmen
• Takaoka Koko is the premier academic secondary school in Toyama-Ken, Japan