Jan 2024 – Jun 2025 · 1 yr 5 mos · Mumbai, Maharashtra, India

• Leading the luxury portfolio for Glenmorangie and Ardbeg across domestic and travel retail with a precision-crafted brand, business, and communications strategy. Orchestrated high-impact PR, digital, retail programs and partnerships that reset category benchmarks achieving outsized share of voice and growth in a constrained, competitive, and highly regulated dark market through award winning omni-channel programs and IPs
• Championed India’s elevation from #6 to #3 globally (2021-> 2024) by steering its strategic prioritization, unlocking prestige allocations, and shaping 8 breakthrough global innovation launches.
• Recent spirit-first campaigns/launches include the Glenmorangie 18YO Infinita, Ardbeg 25YO, the House of Glenmorangie at Mumbai Duty Free, the Relaunch of the core portfolio, the innovation launches of the Tale of... series, and 3 years of Glenmorangie's cultural IP - Delicious Design Project which made it to the Global Sabre 2023 wins

Mar 2021 – Jan 2024 · 2 yrs 10 mos · Mumbai, Maharashtra, India

• Omnichannel brand building, P&L, and innovation pipeline for the Moët Hennessy single malts portfolio, India region for Glenmorangie/ Ardbeg
• Core. Prestige. Limited editions. Travel retail.

Jan 2020 – Mar 2021 · 1 yr 2 mos

• Led Setu's 0-to-1 journey, for its 100Cr D2C-first business roadmap in a highly cluttered, digital-native supplements market.
• Delivered end-to-end brand building and performance marketing - owning P&L, scaling 8x in 6 months through earned-owned media mix, funnel optimization, and lifecycle automation.
• Architected brand and packaging strategy across 5 categories (Vision, Beauty, Gut, Weight, Immunity); built a cohesive communication ecosystem from scratch.
• Worked closely with founders, product, and legal teams to shape innovation, messaging, and a scalable content-to-commerce engine.

Sep 2018 – Jan 2020 · 1 yr 4 mos

Apr 2018 – Sep 2018 · 5 mos

• Brand custodian for Setu Nutrition at OAHT, driving its digital-first, omnichannel growth.
• Led brand building and go-to-market across DTC, e-commerce, and radio—partnering with new-age agencies to deliver high-impact, cost-efficient campaigns.
• Drove 3x new trials and 5x website revenue in just 4 months through sharp growth marketing on Setu.in and marketplaces.

Feb 2016 – Jan 2017 · 11 mos

• Built and launched Aviance, HUL’s first online-only premium skincare brand, for it's 0-1 DTC journey— scaled to ₹50 Cr in a nascent e-commerce landscape with full-funnel digital, PR, and content-first marketing.
• Pioneered HUL’s first “Perfect Ecomm Launch” playbook, with ROI-led performance marketing, retention-focused tactics with Nykaa/Amazon/Flipkart, and always-on measurement systems.

Jan 2016 – May 2018 · 2 yrs 4 mos

• Global Portfolio Lead – Lifebuoy Variants
• Drove brand growth and innovation across SEA, SA, LatAm & Africa for the world’s #1 skin cleansing brand.
• Went beyond portfolio stewardship to deliver €1.2M in cost savings through product, pack & fragrance re-engineering.
• Shaped full-funnel brand storytelling for key variants, elevating equity vs. competition.
• Orchestrated complex, cross-functional innovation launches OTIF. Led 6P relaunch of Lifebuoy in Sri Lanka, restoring brand relevance in a mature market.

Jan 2014 – Feb 2016 · 2 yrs 1 mo · Mumbai Area, India

• Brandtone partners with leading FMCG corporations such as Unilever, Mondelez and PepsiCo to deliver sustainable mobile marketing solutions across D&E markets.
• Brands handled: Wheel, Vim, Surf Excel, CloseUp, Bru, Sunlight, Fair&Lovely,UFS & more.
• Result areas : Strategy & client servicing, Project Lead, Partnership building, Account planning, measurable & on-time deployment of the client's Paid-Owned-Earned media mix, BD

Jan 2011 – Jan 2013 · 2 yrs · Gurgaon, India

• Handling the gamut of New Projects in the Lays Innovation funnel - Buying ,planning & sourcing activities via cross functional liasoning with brand teams, R&D and S&OP teams for Pan India deployment plans for all New Product roll outs within the Foods portfolio.
• Brands handled : Quaker, Aliva, Kurkure, Baked Lays
• Regional and Global Vendor capability projects. ISO 22000 FSSAI Compliances. Domestic & global vendor audits

Mar 2009 – Feb 2011 · 1 yr 11 mos · New Delhi Area, India

• The sweet taste of hustle in the remotest parts of the country in the Telecom category KAM role for India’s largest rural retailing chain - Hariyali Kisan Bazar ; Handling Partner Marketing and topline revenues of ~ INR 5 Cr with 6 national Key account partners.
• Responsibility included contracts closure, TOT and revenue modeling, travelling to tier 2-3 cities for market development & BTL activation and driving end to end Retail category management initiatives.
• Stellar learnings and multiple internal and partner recognitions for target achievements.