Jan 2020 – May 2020 · 4 mos · Gurgaon, Haryana, India

• PlanetSpark: Recognized as 10 Most Promising Education Platform 2018 by Silicon India Magazine. PlanetSpark platform leverages powerful technology to provide live online classes to K8 learners on English Communication, Public Speaking, Robotics, Coding, Mental Maths, STEM courses and other 'new age' skills. PlanetSpark is on a journey to make the traditional and unorganized tuitions obsolete through its virtual classroom
• Part of the core team and responsible for:
• Overall growth/acquisition/retention/monetization and driving the digital marketing channel by utilizing the correct strategies for lead generation, assessing market opportunities & formulating goals.
• Responsible for implementing the best product and service presentation to ensure maximum revenue through performance and lead funnel
• Responsible for driving the Brand image to support sustainable and profitable market share growth, with a 360 degree marketing plan
• Leading and supporting initiatives to drive user feedback/research, acting as the voice of the customer and ensuring that product decisions are based on in-depth analysis, and value data over opinions
• Working with the team, leveraging the CRM framework and KPIs as a channel to drive user engagement, customer satisfaction, and user segmentation to drive conversion and retention
• Drive the development of social media tactics for direct selling in terms of channel strategy, retargeting, and media. Set up and monitor KPIs that drive conversion to purchase on channels such as Facebook, SEM, SMS, IVRs, and others

Aug 2019 – Present · 6 yrs 10 mos

• Delivered lectures, workshops, and mentorship sessions on core themes such as how tech and analytics power product development and business growth, Google Analytics 4 essentials for unlocking digital insights, leveraging data for better decision-making, and designing full product management curricula. Additional sessions covered managing customer journeys through digital interventions, foundational marketing, product ideation and validation, data-driven product decisions, strategies for digital growth, and the complete 0-to-1 journey of building successful products. These talks and workshops have impacted over 3,000–5,000 students across India.
• I have been invited to speak at
• MDI Gurgaon
• IIM Kashipur
• IIM Sirmaur
• IIM Sambalpur
• IIT Delhi
• Delhi University (Sri Venkateswara College)
• Altera Institute of Management
• IBS College
• Producthood School
• Several other leading institutions

Aug 2019 – Aug 2022 · 3 yrs · Gurugram, Haryana, India

• Learningtoshare is a platform where you can hire speakers, professional trainers for academic and professional purposes.
• Topics covering Product Management, Digital Marketing, Data Visualization, Google Analytics, Growth Hacking, LinkedIn as Career Counselor and many more.
• We also help students, professionals in building their online visibility. We can help you with leveraging LinkedIn and other platforms. Apart from that we can also help you with Job assistance

Dec 2017 – Dec 2019 · 2 yrs · Gurgaon, Haryana, India

• Integral part of the product team (B2C) and working on research, analysis & generation of actionable insights to define the product strategy & roadmap for building best-in-class website experiences for all the users. Created important dashboards, generating insights and helping the stakeholders, marketing and revenue team to improve conversions. Taking care of new product features and funnel optimization
• Analyze the available data to understand the type of visitors visiting the website and figure out the leaks in the website and suggest corrective measures to solve these problems
• Taking complete ownership of the production processes and organizational level needs for smooth execution of the process
• Generate hypothesis associated to feature/experience, Identify experiments, research studies and/or A/B experiments to validate/reject the hypothesis
• Working on important product modules in order to drive conversion rate and revenue growth
• Share insights from hypothesis validation exercises with cross-functional teams
• Lead decision-making for validation/rejection of the hypothesis
• User research to develop an understanding of user behavior, pain points, and improvement opportunities and assess every step of all product funnels & identify opportunities to improve conversion across funnels to build great consumer journeys

Apr 2017 – Dec 2017 · 8 mos

• Was managing Search Engine Marketing Campaigns for UrbanClap Customer Acquisition.
• Funnel Optimisation and Budgeting
• Developing and executing SEM campaigns through-Growing our keyword portfolio, manage the program with potentially millions of keywords and find new search venues to advertise in.
• Optimize our keywords portfolio through testing with ad copy, landing pages, bidding strategies, negative keywording,etc.- track, report, and analyze the initiatives and campaigns.
• Solid understanding of performance marketing, conversion, and online customer acquisition- In-depth experience with website analytics tools (e.g. Google Analytics etc.)- Experience with bid management tools (Adobe Media Optimisation)
• Major Accomplishments:
• Increasing demand by 72 % in 7 months from Search Engine Marketing Campaigns
• Increasing Return On Ad Spend (ROAS) by 69 % and reducing Cost Per Request (CPR) by 21 % in 7 months

Nov 2016 – Mar 2017 · 4 mos

• Lead Urbancompany.com Product Marketing, India’s largest service market place. Responsible for entire Sign-Up to Approval funnel, Funnel effectiveness and funnel drop improvements, conversion improvements, cost cutting strategies, growth hacks for database building, mobile marketing all single-handedly.
• Major Accomplishments:
• Increasing Paid Sign-Up conversion by 17% without investing high capitals and reducing the expenditure by 76% with growth hacks and mobile marketing
• Bringing the CPA down by 54% with using growth hacks
• Increasing the Database to Sign-Up conversion by 3x with better effective campaign flows and content
• Building high-quality database and increasing the database count by 40%

Apr 2016 – Oct 2016 · 6 mos

• Responsible for database building for professional acquisition, product marketing that is building sign-ups via channels like Facebook, SMS, IVRs, Mailers, WhatsApp and Growth hacks. Single-handedly responsible for making all IVR flows, notification campaigns, campaign management, mobile and digital marketing.
• Major Accomplishments:
• Increasing relevant professional database by 25 % with growth hacks and important product change feature.
• IVR funnel improvement by 1.5x and SMS funnel improvement by 2x with data-driven campaign designs.
• Bringing Install to Sign-Up funnel by 10% with well-designed communication flows.

Dec 2015 – Mar 2016 · 3 mos

• Handled Facebook marketing, SMS, IVR and Email Marketing. Responsible for various funnel improvements. Worked closely with the content team and used various creative ideas to generate effective results.

Aug 2015 – Nov 2015 · 3 mos

• Worked in the central team and was responsible for training and engagement of the professionals. Responsible for keeping the no response metrics as low as possible. Used heat maps and worked with the category team for a strategical acquisition model.

May 2014 – Jun 2014 · 1 mo · Noida , India

• Designed a Lube Oil System of a Gas Power Plant in using Simulation tools in MATLAB considering different parameters like pressure , timing factors, peak time etc, of the system and concepts of control theory. Simulation was done to observe the behavior of the system in different conditions.
• Full report with outputs and conclusions on the same was made and presented to lead engineer of Alstom Power.

Jul 2013 – Aug 2013 · 1 mo · Ghaziabad , India

• Studied the Universal Axle Counter for Railways. The basic concept was a set of track inductor fitted at the entrance of a length of a track which 'COUNTS IN'​ the number of axle passing over them. Another set of track inductors fitted at the exit of the length of track which 'COUNTS OUT' the number of axle passing over them.

May 2013 – Jun 2013 · 1 mo · Ghaziabad , India

• Studied different types of Radars with their characteristics and applications.