Jan 2024 – Aug 2025 · 1 yr 7 mos · Delhi, India · On-site

• Leading the entire spectrum of marketing responsibilities for Zomato's Food Delivery business, including brand management, media strategy, digital distribution, social media, restaurant and assortment marketing, content & PR, celebrity associations, retention and agency/vendor relationships. Responsible for managing marketing budgets exceeding Rs. 250 crores across all media platforms and consumer touchpoints.

Feb 2021 – Jan 2024 · 2 yrs 11 mos · Bengaluru · On-site

• Spearheaded the brand marketing charter for PhonePe’s Payments and Insurance businesses. Unlocked brand growth through sharpened positioning and messaging, a recalibrated social and content strategy, and increased focus on regional media presence.

May 2019 – Oct 2020 · 1 yr 5 mos · Mumbai, Maharashtra, India

• Led marketing and brand strategy for Star TV’s Regional Sports Network, driving viewership and brand metrics (TVR, Reach, TSV) across all touchpoints. Anchored campaigns for channel launches, marquee sports properties, and non-live shows; conceptualized and executed network-level IPs. Championed digital, content, and social media strategy to craft a second-screen experience, establish a distinct channel tonality, and build fan communities from the ground up.

Nov 2015 – Apr 2019 · 3 yrs 5 mos · Mumbai Area, India

• Responsible for strategic brand presence (ATL, BTL, Digital) for 4 Apparel brands - Park Avenue, Raymond Ready-to-Wear, Colorplus & Parx across Raymond Stores (Nos – 850+) & Multi brand outlets
• Recognised with Raymond ‘Wall of Fame’ awards for :-
• 1) Conceptualizing and anchoring Festive Consumer Promotion (Sep ’16-Oct ’16); L2L store secondary sales grew by 21% YoY for the months Sept ’16 - Dec ’16
• 2) Implementing TAB based booking system for bi-annual trade show included working with stakeholders across IT, Integrated Planning, Commercial, Product and Merchandising teams that resulted in reducing duration of trade show from 35 to 16 days and an annual cost saving of INR 75 lacs
• End-to-End implementation of multi touch-point launch campaign which included brand identity, content development, 360-degree promotion for ‘Raymond Whites’ (Shirts) that resulted in +100% value growth over pre-campaign period and 85% incremental footfalls. Won Effie Award 2016: Silver – Retail
• Inducted into ‘RAYMOND LEADERSHIP ACADEMY’ ~ an exclusive pool of select young talent identified, having superior leadership traits, strong business acumen; to be groomed for leadership roles

Sep 2014 – Nov 2015 · 1 yr 2 mos

• Anchored Lifecycle Management, P&L responsibility, Annual Business Planning; drove profitability by 13% for Frost-free Refrigerator category (INR 500 Cr+)
• Delivered 23% YoY value growth for premium FF refrigerator segment (>350 Ltrs), a category first for Godrej Appliances
• Championed the Go-to-market launch of Godrej Eon NXW - premium range of Frost free refrigerators

Jun 2012 – Sep 2014 · 2 yrs 3 mos

• Responsible for the regional marketing mandate that entailed conceptualizing a comprehensive marketing strategy for general and modern trade in Kerala and Karnataka (INR 400 Cr+ business)
• Championed the annual campaign for Onam 2013 & 2014 which included handling marketing budgets in-tune of INR 3.5 crores and resulting in 53% YoY growth in secondary sales during Onam FY’ 14-15
• Anchored the summer campaign for Eon Green Balance AC for Kerala and Karnataka during FY’ 13-14 and FY’ 14-15 that resulted in Godrej Eon Green Balance AC being officially ratified as No.1 AC brand in 5-star segment in Kerala & Karnataka for FY’ 14-15 (Source: GFK Nielsen)

Jul 2006 – Sep 2009 · 3 yrs 2 mos · Pune Area, India