Dec 2024 – Jul 2025 · 7 mos · Bangalore Urban, Karnataka, India · Hybrid

• Some people call it multitasking, I call it Tuesday.
• At Steadee Ventures, I led brand identity and end-to-end social media for Launch Daddy and ad creatives and ad copy for NSR County, from designing logos, writing scripts, managing shoots, and building content pillars to being the point of contact for podcast guests and influencer collabs.
• I also handled hiring, briefing, relationship building, and payments for our freelance crew, basically the HR, creative, and brand team rolled into one.

Aug 2024 – Nov 2024 · 3 mos · Bangalore Urban, Karnataka, India · Remote

• I worked on a packaging design and illustration project for Zepto’s delivery bags in the Kochi market. The brief was simple, make it loud, local, and lovable. So I rolled up my sleeves, grabbed my sketchbook, and brought Kochi to life with a mix of spices, scooters, banana chips, Mohanlal & Mammooty's dialogues, chaaya and that unmistakable coastal charm.
• The goal was to strike the perfect balance, staying true to Zepto’s bold, playful visual identity while adding a fresh, hyperlocal flavour. Every element was hand drawn with the idea that a delivery bag could double as a smile starter. The outcome, a street smart, culture packed design that felt like Kochi in a canvas tote. Well, it was on a paper bag, now proudly framed in my living room wall! Packaging

Jan 2024 – Aug 2024 · 7 mos · Bangalore · On-site

• At Bold and Beyond, I managed everything social media for a diverse portfolio of 6+ brands. I led a team of around 10 professionals, including graphic designers, video editors, and junior social media managers. From strategy to execution, I oversaw content calendars, campaign planning, creative direction, and performance tracking across multiple industries.
• My brand lineup was as eclectic as it gets, ranging from a French ed tech company to real estate giants, F&B ventures, a coffee estate, and more. I worked on brands like Studely, Omega XI, GCBC, Pijja, Globe Moving, Kelachandra, MM Foam, Mysore Saree Udyog, Paper and Pie, Cornerstone, and so many others.
• Beyond my role, I often jumped in to support other teams with my illustration and design skills, whether it was adding hand drawn flair to a campaign or helping sharpen a visual identity.

Aug 2021 – Nov 2023 · 2 yrs 3 mos · Bengaluru, Karnataka, India · On-site

• I began my journey at Odigma as a curious social media analyst and grew into the role of Senior Social Media Analyst over two and a half action packed, campaign filled years.
• During this time, I managed a diverse set of powerhouse brands like Licious, Provident, Puravankara, Park Square Mall, Apollo Proton Cancer Centre, and Primus Senior Living. I also supervised major accounts such as Spring Air, Comfort Universe, G Square, Cornerstone, Alembic, Advaita Ventures, Smiles, Spar, Alt DRX, Fila, JBL (consumer electronics), and many more. Each brand came with its own audience, tone, and challenge, and I loved switching gears to meet them all head on.
• From cold storage to real estate, malls to senior living, I shaped content that felt personal, timely, and scroll stopping. I wrote scripts, made briefs, created pitch decks, built launch strategies for new clients, and worked closely with designers and editors to make sure every post felt like the brand was talking directly to its people. When the brand needed a handmade touch, I added my own illustrations to the mix.
• Whether it was a weekend SOS or a late night shoot call, I showed up with a smile, clarity, and the instinct to know what the brand and client really wanted. I also trained seven team members during my time there and led campaigns that were not only effective, but once even praised by a competitor agency owner, without them knowing I was behind it. Awards come in many forms, don’t they?

Aug 2020 – Aug 2021 · 1 yr · Bengaluru, Karnataka, India

• I went from intern to account manager at Pichkaari, basically lived there long enough to claim a desk in my name. Worked on brands like Specsmaker, Paragon, and Allstate, juggling social media strategy, copywriting, content creation, client servicing, and even shoot coordination.
• Whether it was employer branding or everyday posts, I was all in, running both the ideas and the timelines.

Aug 2019 – Feb 2020 · 6 mos · Gurugram, Haryana, India · On-site

• Who knew enterprise tech could teach you so much about human behaviour?
• At SAP, I dived into UX flows, wireframes for SAP Sahana, and decoded user journeys, while also crafting internal communications that didn’t feel like corporate wallpaper.

Jan 2019 – Apr 2019 · 3 mos · Mumbai, Maharashtra, India · On-site

• I grew up spotting these brands in supermarket aisles and one day, I was designing for them. I worked on packaging for icons like Sunsilk, Odonil, Tide, and Surf, with my main project being a rebranding pitch for Ujala Supreme, a childhood favourite.
• From coconut-lily labels to jingle writing, I explored multiple design routes and yes, I can still sing that jingle.