Agrima Sharma

Digital Marketing Specialist

India3 yrs 11 mos experience

Most Likely To Switch

Key Highlights

Expert in crafting compelling marketing strategies.
Proven track record in driving measurable results.
Skilled in bridging creativity with business goals.

Stackforce AI infers this person is a Marketing Specialist with expertise in SaaS and Digital Marketing.

Contact

Skills

Core Skills

Marketing ManagementBrand StrategyProject ManagementContent StrategyDigital MarketingContent MarketingProduct Marketing

Other Skills

Agile Project ManagementAnalyticsBrand BuildingBrand ManagementBusiness DevelopmentCRMClient ServicesCommunicationContent CreationContent Management Systems (CMS)Creative Content CreationData AnalysisData EntryEmail ManagementEmail Marketing

About

Hey there, I’m Agrima, a marketing and communication specialist who loves turning ideas into stories that make people STOP SCROLLING. Over the past few years, I’ve helped SaaS and Deep Tech brands build their voice, scale their presence and connect with audiences in meaningful ways. With a background spanning brand strategy, product marketing, campaign management and digital communication, I bridge the gap between creativity and business goals. At Nasscom, I lead marketing and branding initiatives that spotlight innovation, technology and startup success stories - strengthening partnerships and driving ecosystem visibility. My focus? Creating strategies that not only engage but also deliver measurable results (𝘵𝘩𝘦 𝘬𝘪𝘯𝘥 𝘵𝘩𝘢𝘵 𝘮𝘰𝘷𝘦 𝘣𝘰𝘵𝘩 𝘮𝘦𝘵𝘳𝘪𝘤𝘴 𝘢𝘯𝘥 𝘮𝘪𝘯𝘥𝘴 😉). And hey, if you ever want to swap ideas about marketing, storytelling, leadership or just debate which campaign really broke the internet - LET'S CONNECT! I’m always up for a good conversation.✨

Experience

3 yrs 11 mos

Total Experience

1 yr 3 mos

Average Tenure

1 yr 10 mos

Current Experience

Meity- nasscom center of excellence

Senior Associate | Marketing & Branding

Aug 2024 – Present · 1 yr 10 mos · India · On-site

Proactive marketing communicator leading initiatives that strengthened partnerships, elevated brand presence, and brought success stories to life.
1. Led marketing research, planning, and execution for an offline partner program with the German delegation from Henkel, along with online initiatives for CNH.
2. ⁠⁠Prepared multiple decks, proposals, and other communication materials for various internal and external activities.
3. ⁠⁠Managed end-to-end execution of success stories from planning shoots and scripting to providing creative inputs and releasing the final 3-minute videos on social media.
4. ⁠⁠Authored blogs featuring cutting-edge technologies, startup success stories, and the role of the CoE in accelerating their growth.
5.Managed MeitY Nasscom CoE’s social media handles (LinkedIn, Twitter, YouTube), including content creation, post design, media updates, success story publication, session highlights, and live event coverage.
6. ⁠⁠Supported both online and offline PR initiatives for MeitY Nasscom CoE.
7. ⁠Monitoring and analyzing key marketing performance indicators across all CoE Centres.

Marketing CommunicationsBrand ManagementSocial Media MarketingContent CreationProject ManagementMarketing Management+1

Drabito technologies

Marketing Specialist

Aug 2023 – Jul 2024 · 11 mos · India · On-site

Planned and implemented content strategies to effectively engage target ICPs, including content calendars, themes, and distribution channels. Shaped the company's online brand identity, ensuring coherence across all marketing platforms. Implemented CRM and marketing automation tools to streamline repetitive tasks, nurture leads, and deliver personalised messaging at scale. Conducted account mining initiatives to expand our customer base and generate new accounts.
1. Led scope discussions with clients, ensuring alignment and consensus on project scope.
2. Collaborated closely with cross-functional teams to understand business needs and conceptualise technical solutions to address them effectively.
3. Comprehended client requirements, tackled business challenges, and devised sales-oriented solutions in response to RFP/RFQ.
4. Worked with the sales team to qualify leads, coordinating marketing strategies through to final negotiations.
5. Led Agile ceremonies such as Sprint Planning, Daily Standups, Sprint Reviews, and Retrospectives, fostering efficient project management and collaboration.
6. Excelled in managing end-to-end RFP/RFQ/RFI processes, crafting compelling sales and marketing collateral, SOWs, and proposals within designated timelines.

Content StrategyCRMMarketing AutomationLead GenerationAgile Project ManagementMarketing Management+1

Flutin

Marketing Executive

May 2022 – Jul 2023 · 1 yr 2 mos · Noida, Uttar Pradesh, India · On-site

Analysed market and customer feedback data to improve product positioning and messaging, identifying opportunities to drive successful conversions. Managed and scraped new leads by utilising diverse strategies and tools. Represented organisation for B2B sales, partnership initiatives, and influencer collaborations. Planned and executed high-conversion landing pages, revamped existing ones and led cross-functional teams to ensure successful execution.
1. Generated over $40,000 in revenue while acquiring over 1,100 new customers in just 3 months.
2. Developed a comprehensive GTM (Go-To-Market) strategy to convert users from free to paid subscriptions.
3. Coordinated promotional activities across social media platforms, including advertising campaigns, to increase product awareness and drive sales.
4. Led a cross-functional team to launch multiple new features.
5. Implemented marketing automation tools to streamline repetitive tasks, nurture leads, and deliver personalised messaging at scale.
6. Strengthened the company's affiliate program by converting users into affiliates, acquiring new affiliates, and fostering strong connections.

Market AnalysisLead GenerationGTM StrategySocial Media MarketingMarketing AutomationProduct Marketing+1