Sep 2022 – Present · 3 yrs 8 mos

• The intelligent menu platform that maximizes restaurant profits.

Jan 2022 – Dec 2022 · 11 mos · Denver, Colorado, United States

• Joined as a result of the Convercent acquisition.
• OneTrust is dedicated to protecting the rights of everyone when it comes to data privacy, environmental, social and corporate governance, ethics and compliance.
• I lead the Innovation function on the Marketing Operations team. Our mandate is to curate the product roadmap for the Marketing Operations team, and to ensure that our priorities align with OneTrust’s V2MOM model. Go-To-Market strategy, process, systems, data and execution are at the core of my skillsets, but at the end of the day, I’m nothing without the people I work with. Yes, I ended that sentence with a preposition.

May 2021 – Present · 5 yrs · Boulder, Colorado, United States

• Now I know what you’re thinking – WTF does "Domestique" mean? Fair. Rude. But fair.
• First, Domestique is a fractional GTM Operations agency that specializes in helping B2B SaaS businesses, professional services firms and AI companies build, grow, and scale through a proven go-to-market operations playbook. So whether you're a Series A startup looking for help standing up your first tech stack, or you're a Series D company looking for a more reliable revenue forecasting model, we've got you covered.
• Now to your real question. In competitive cycling, "Domestiques" are riders who lead the pack, breaking headwinds to make the journey easier for their team. And it’s the love of doing the hard, foundational, gritty and unglamorous work that informs everything we do.

Feb 2020 – Feb 2022 · 2 yrs · Denver, Colorado, United States

• Acquired by OneTrust 2021, integrated in February 2022*
• I ran our marketing operations and demand generation teams here at Convercent by OneTrust. Responsible for marketing operations, including a robust technology stack and marketing analytics, and demand generation strategy. Rearchitected a demand engine that allows for scalable growth and real-time pivots. Responsible for the following:
• marketing operations
• demand generation
• campaign strategy
• ABM strategy
• marketing technology stack and integrations
• end-to-end lead management
• paid media budget

Oct 2018 – Feb 2020 · 1 yr 4 mos · Denver Metropolitan Area

• Ran a marketing team including demand generation, web development, and content creation
• Responsible for marketing operations strategy and execution along the entire GTM motion
• Responsible for adding new and optimizing existing customer acquisition channels
• Managed a robust MarTech stack and was responsible for standardizing and synthesizing data insights
• Responsible for recurring revenue growth

Jun 2017 – Oct 2018 · 1 yr 4 mos · Boulder

• ESI is a leading national healthcare M&A firm that is innovating the M&A landscape. ESI specializes in data-led acquisition strategies for owners of long term care assets through customized and innovative solutions to maximize portfolio profitability through acquisition representation.
• Lead a team of 6 that built a proprietary database of internal and external M&A transaction data, as well as firmographics for every commercial real estate property in the North American healthcare market. I built a custom, fully automated scoring system based on verified property data to allow the firm to target with extreme precision the portfolios that could yield the highest value. Additionally, I built a custom marketplace matching model based on buyer and seller inputs that provides the firm with data-driven insights into which buyer is the best fit for a given deal.
• Responsible for an enterprise wide implementation and management of Salesforce.com and Pardot platforms, process optimization and business analysis, reporting, revenue funnel science, and data integrity. High focus on process consistency and automation, data driven process improvements and ensuring return on analysis time for all sales accounts created or enriched.

Jul 2016 – Jun 2017 · 11 mos

• Acquired by IZEA *
• The primary directive of this role was to act as the bridge between executive strategy and tactical execution. Promoted to the Senior Manager of Business Operations because the Chief Operating Officer needed someone with detailed knowledge of the technology, data, process, and cross-functional patterns of the business.
• Identified and project managed key strategic initiatives and maintained cross-functional relationships and coordination with various teams to support the Chief Operating Officer
• Managed end-to-end internal project plans, tactics and outcomes. Developed and executed creative strategies for communicating to employees, planning the frequency and channels of communication and coordinating stakeholders across different areas of the business and company.
• Developed, wrote and edited communications for senior executives, including emails, FAQs and presentations (e.g. BoD meetings, ELT strategic plannings) and external engagements and outreach.
• Assumed leadership and day-to-day responsibility for key high-profile projects linked with the above responsibilities
• Managed multiple complex projects simultaneously; lead critical projects based on emergent communication needs.
• Partnered closely across many functions on key strategic processes and initiatives; use cross-functional knowledge and seek to understand issues, trends, and perspectives that may influence the business.
• Provided insightful data-driven strategic recommendations to leadership and the broader organization based on coverage/press analysis, technical acumen, and good judgment; provide regular news/insights on the business and competitive landscape.
• Identified problems and issues, lead analysis around team operations, and develop recommendations, projects, and processes to help the team. execute quickly in a fast-paced, high-pressure world of global internal and external communications.

Jan 2016 – Jul 2016 · 6 mos

• $14M Series B April 2016 *
• Lead the team in building out a scalable, repeatable, and durable growth marketing infrastructure. Responsible for the strategic direction of all operational strategies from lead generation to client retention.
• Technology
• Data
• Process
• Alignment

Jul 2013 – Jul 2015 · 2 yrs · Boulder, CO

• 2014 acquisition*
• Responsible for overseeing marketing tech stack and all components of the inbound marketing campaigns and lead funnel optimizations. As the technical resource for the marketing team, I was responsible for increasing efficiency, accuracy, and velocity of the lead funnel.
• Managed the installation, day-to-day operations, and optimization of Hubspot
• Managed end-to-end inbound marketing campaigns
• From lead created to renewing customer, owned the lead funnel optimization
• Marketing channel analysis, revenue forecasting, lead attribution, lead scoring

Aug 2012 – Jul 2015 · 2 yrs 11 mos · Boulder, CO

Jan 2010 – Sep 2012 · 2 yrs 8 mos