Alicia Tillman

CEO

Atlanta, Georgia, United States26 yrs 4 mos experience
Highly Stable

Key Highlights

  • Transformative CMO with 25 years of experience.
  • Expert in building high-performing marketing teams.
  • Recognized as a Forbes Hall of Fame CMO.
Stackforce AI infers this person is a strategic leader in Fintech and Enterprise Software marketing.

Contact

Skills

Core Skills

Marketing StrategyBrand ManagementRevenue GrowthGo-to-market StrategyDigital MarketingBusiness DevelopmentCorporate CommunicationsPublic Relations

Other Skills

Strategic PartnershipsInternal CommunicationsIntegrated MarketingMedia RelationsAccount ManagementEvent ManagementBusiness TravelStrategic PlanningLead GenerationMarketingProduct MarketingChange ManagementBusiness StrategyMarketing CommunicationsStrategy

About

Alicia Tillman is a dynamic C-suite leader with over 25 years of experience in global marketing, sales, loyalty, strategy, operations, and transformation in public and private companies. Inspiring, creative and purpose- driven, she engenders exceptional followership and trust with her team and stakeholder partnerships. Alicia has a track record of transforming marketing into a measurable growth engine across some of the world’s most complex organizations. Alicia is expert at assembling high-performing teams and has deep experience building modern go-to-market models, reshaping brands at scale, and driving sustained commercial growth. With a unique mix of C-level Consumer and B2B marketing and operating executive expertise, she is an agile innovator and operator with a people-first mindset amidst rapidly transforming global marketplaces and customer needs.

Experience

26 yrs 4 mos
Total Experience
5 yrs 4 mos
Average Tenure
3 yrs 4 mos
Current Experience

Crew

Advisor

Jun 2023Present · 2 yrs 11 mos

Delta air lines

Chief Marketing Officer

Jan 2023Present · 3 yrs 4 mos · Atlanta, GA · On-site

  • At Delta, Marketing is a powerful growth engine, driving measurable revenue impact and aligning brand leadership with business outcomes. We’ve built a brand that is culturally relevant and inspiring, creating a true lifestyle connection with our customers while elevating brand health, fueling growth, deepening loyalty, and delivering exceptional experiences at every touchpoint. As part of Delta’s Leadership Committee, we collectively shape the airline’s vision and strategy, advancing initiatives that strengthen Delta’s position as one of the world’s most trusted and admired consumer brands while connecting people, cultures, and communities across the globe.
Strategic PartnershipsInternal CommunicationsIntegrated MarketingPublic RelationsMedia RelationsAccount Management+44

Capitolis

2 roles

Chief Revenue Officer

Promoted

Oct 2022May 2023 · 7 mos

  • As Chief Revenue Officer, I drove aggressive revenue growth and category leadership by developing and integrating our go-to-market engine. In this role, I led Sales, Customer Adoption, Innovation, Program Management, and Marketing, aligning these critical functions into a high-performing growth organization. Under my leadership, Capitolis accelerated market penetration, deepened client relationships, and scaled innovative solutions that redefined the way institutions optimize capital—cementing our position as a category-defining force in capital markets fintech.
SalesCustomer AdoptionInnovationProgram ManagementMarketingRevenue Growth+1

Chief Marketing Officer

Nov 2021Nov 2022 · 1 yr

  • In less than one year, I built a new brand strategy for the company including the narrative, visual identity system, logo and overhauled the entire .com platform and promotional engine. I also built the company’s media strategy putting it on the map as a leading fintech brand. Under my leadership, Capitolis was awarded the “Next Big Things In Tech” award by Fast Company, and awarded Fast Company’s “Most Innovative Companies” in the finance category.
Brand StrategyMedia StrategyDigital TransformationBrand ManagementDigital Marketing

Gates corporation

Board Director and Governance Committee

Apr 2021Aug 2025 · 4 yrs 4 mos

Rainfocus

Board Director

Jan 2021Present · 5 yrs 4 mos

Sap

2 roles

EVP and Chief Marketing Officer

Promoted

Jan 2017Jan 2021 · 4 yrs

  • SAP is the largest enterprise software company in the world. I led the worldwide marketing organization of over 2,000 employees across every product and line of business. I rebuilt the company’s technology foundation to scale digital and pipeline generation capabilities, rewrote the company’s brand story, and built an ecosystem of partners and cultural influencers to deepen SAP’s relevance and scale it to new heights, in terms of both driving awareness and new customer demand. I am proud to have led SAP in becoming one of the 20 most valuable brands in the world (BrandZ & Interbrand rankings), with its brand value increasing more than $18.5 billion.
MarketingBrand StrategyDigital TransformationMarketing StrategyBrand Management

Chief Marketing Officer, SAP Ariba

Jan 2015Jan 2017 · 2 yrs

  • SAP Ariba is the largest business-to-business marketplace in the world with over 2 million companies and 5 million end users transacting across 20,000 categories. SAP Ariba is a key part of SAP's business network strategy and cloud portfolio. As Chief Marketing Officer, I oversaw SAP Ariba's marketing strategy around the world. During my tenure, I overhauled the 20 year old brand strategy, built a demand center to effectively capture, manage and convert sales pipeline, led digital transformation standing up a new .com site and end to end integrated media strategy across all properties. The business experienced nine consecutive quarters of double digit growth during my tenure.
Marketing StrategyDemand Center DevelopmentDigital TransformationBrand Management

American express

2 roles

Vice President, Marketing and Revenue Services

Jan 2012Jan 2015 · 3 yrs · New York City Metropolitan Area

  • A global financial services corporation worth $33 billion annual revenue with 63,000+ employees. The largest Global Business Travel Management supplier operating in 130+ countries, generating $26 billion annual sales with 15,000+ employees.
  • I was appointed by the CEO to lead marketing and revenue services for the global business travel division. I developed the company’s value proposition, business roadmap, web presence, digital lead acquisition channels, and branding strategies. I built and led the sales deal services team responsible for pipeline creation, deal strategy, loyalty programs, forecasting, customer value proposition.
  • ✔ Overhauled 2 key business units, reset priorities and goals. Brought on exceptional new talent across the globe.
  • ✔ Conceptualized, developed and implemented the 1st to market new loyalty and engagement product for business travelers using gamification mechanics.

Vice President, Public Affairs, Communications and Marketing

Jan 2004Jan 2012 · 8 yrs · New York City Metropolitan Area

  • I was promoted as a member of the Senior Executive team, and responsible for a global team. I reported directly to the CEO with a mandate to build the framework for a formal global corporate communications infrastructure for the Business Travel division of Amex. I formulated the vision, strategy, business plan, and had oversight of all global media relations, social media, digital media, employee communications, branding and visual identity. I also planned all events for this division.
  • ✔ I earned multiple awards for communications strategies built to support crises such as SARS and 9/11.
  • ✔ The company’s media presence was bolstered year over year and they earned 2X higher quality coverage than their counterparts.
Value Proposition DevelopmentDigital Lead AcquisitionBranding StrategiesMarketing StrategyBusiness Development

Rosenbluth international

2 roles

Head of Marketing and Global Communications

Promoted

Jan 2000Jan 2004 · 4 yrs · Greater Philadelphia

  • Prior to acquisition by Amex in 2003, they were a top Travel Management services company with $15 billion annual sales volume and recognized as one of Fortune Magazine's 100 Best Companies To Work.
  • I led company-wide public relations, advertising, investor relations, and corporate identity. I developed marketing strategies, and provided strategic forecasting for all national, regional, and international marketing programs. Built and led a global team across multiple regions.
  • ✔ The company gained recognition as a Top Player in the industry by NY Times, Wall Street Journal, Business Travel News, and Travel Trade Gazette.
Corporate CommunicationsMedia RelationsBrandingBrand Management

Business Development, Office of the Chairman & CEO

Jan 1997Jan 2000 · 3 yrs · Greater Philadelphia

  • I was promoted within 3 months into this role from the company’s Management Trainee program. I reported directly to the CEO and managed a team of strategists, as I worked closely with the Executive team on operational and long range financial and innovation planning, acquisitions, government relations and joint venture opportunities.
  • ✔ I spearheaded the project management team in acquisition of 16+ international travel agencies to fulfill expansion of company’s partner network.
Public RelationsAdvertisingCorporate IdentityMarketing Strategy

Education

Lycoming College

Honorary Doctorate

May 2023Present

Kellogg Executive Education

Chief Marketing Officer Program

Jan 2017Present

Lycoming College

Bachelor's degree — Marketing and Communications

The Hun School of Princeton

Colllege Preparatory

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