Sep 2022 – Feb 2023 · 5 mos · Mumbai, Maharashtra, India

Feb 2021 – Aug 2021 · 6 mos

Sep 2020 – Oct 2020 · 1 mo

• Translated complex design problems, user pain points, and research findings into practical and impactful design solutions.
• Prototyped ideas to communicate concepts, conveying design ideas via sketches, wireframes, hi-fidelity mockups, prototypes, and animations.
• Created iterative designs that meet product objectives, fit within user requirements, and respond to user & peer feedback and usability testing.
• Built a community of Freelancers with over 1K members helping them build a profile, get hired, and manage projects using Project Management Suite.

Aug 2020 – Aug 2020 · 0 mo

Feb 2020 – Jul 2020 · 5 mos

• Designed, LOGO, User Interface and User Experience (UI/UX) of the platform and dashboard for desktop and mobile view. Designed the information architecture, wire frames and final prototypes to be used.

Aug 2019 – Jan 2020 · 5 mos

May 2020 – Jun 2020 · 1 mo · Remote

• Analysed existing data structures and developed logical data models to define product strategy for quick insights in UI design.
• Created a roadmap for development & design teams with Product Managers for the successful launch of the product within 4 months.
• Conducts Design Sprints to create and develop mock-ups to establish user interface direction and innovation, primarily using Figma tools.
• Performed User testing of the design with over 80 students and teachers increasing retention rate by 10 and DAU by 5% after implementation.

Apr 2020 – Aug 2020 · 4 mos · Remote

• Developed integrated marketing communications through WhatsApp and Facebook plans for product launches and digital and mobile offerings.
• Enhanced the Saveo brand with the creation of case studies, print collateral, and testimonials; completed marketing within a given budget.
• Aligned marketing plans to the promotion of product purchase offers; resulted in 67% of customers reacting to the offers (inquiry and purchases).
• Improved lead generation by 10% through the development of product roadmaps, targeted market introductions, & vertical segmentation.

May 2019 – Jul 2019 · 2 mos · Dubai, United Arab Emirates

• Maintained the company's Facebook page; answering all customers' questions and concerns and posting periodical updates/specials.
• Conducted business outreach initiatives and retained marketing partners for website SEO for an increase in lead generation by 20%.
• Developed creative briefs and business cases, editorials, email marketing, social media postings resulting in a 5% increase in gross sales.

Apr 2019 – Jul 2020 · 1 yr 3 mos

• Co-Led a 3-tier design team of 28 members; supervised the entire design schedule.
• Ensured timely delivery of digital and print media for publicity in 800+ colleges, 550+ corporates, and a social media reach of 2.7M+ subscribers.
• Ideated the design of the 15000 sq. ft. arena; revamped the layout to accommodate more stalls, increasing the revenue through rentals by 10%.
• Designed the graphics for the official merchandise in collaboration with Van Huesen generating a 35% YoY increase in revenue through sales.

Aug 2018 – Mar 2019 · 7 mos

Aug 2017 – Jul 2018 · 11 mos

• Publicized Spring Fest extensively in the region of Kolkata and Orissa.
• Co-ordinated with a team of 7 Campus Ambassador and increased the visibility of the fest in the state of Uttar Pradesh.
• Successfully managed the Guest Reception and Accomodation along with a team of 7 people with more that 90 national and international guests.

Sep 2018 – Apr 2019 · 7 mos · Kharagpur, West Bengal

• Nominated as the Magazine Secretary by the council.
• Collaborated with Architectural and Constructions firms for content and articles for the magazine.