Aug 2013 – Present · 12 yrs 9 mos · Greater New York City Area

• Since co-founding Masthead, I've worked with hundreds of iconic and emerging brands—from early-stage start-ups to tech stars to Fortune 100 companies—to create dynamic content programming that connects with audiences and turns customers into long-term loyalists.
• We've developed content for Alex and Ani, Bose, Conde Nast, Dropbox, Eagle Creek, Edelman, Etsy, Food & Wine, Hamilton Beach, Google, IBM, Indeed, Intel, JanSport, Kimpton Hotels & Restaurants, La Prairie, Marriott Vacations, Meta, Nutanix, OXO, Peloton, Prudential, PwC, Reebok, Salesforce, Santa Monica Travel + Tourism, Tacori, Weber Shandwick, WIRED, and Zillow.
• People are at the heart of what we do—and I strongly believe in nurturing exceptional talent. My co-founder and I have built the industry's most highly curated and experienced team of editorial strategists and content creators, visual storytellers, and analytics specialists. Fewer than 1,000 people are asked to sit on our Masthead at any given time; this enables us to cultivate their skills and strengths and bring a highly customized team to every project.

Apr 2012 – Aug 2013 · 1 yr 4 mos · Greater New York City Area

• Charged with driving the growth and success of mensfitness.com, I developed a new multichannel digital strategy and collaborated with my team of 8 staffers and 50 contractors to implement it. As a result, the site experienced a 551 percent increase in unique traffic (from 614K to 4.0 MM) and 455 percent growth in pageviews (3.65MM to 19.9 MM) over an 18-month period.
• Due to the elevated editorial quality and audience growth, Men's Fitness sold (and my team produced) several sponsored "feature centers" to high profile brands including Gillette, Mitsubishi, Chanel, Amazon and, Zico.

Mar 2011 – Apr 2012 · 1 yr 1 mo · New York, NY

• I led content programming and content marketing for Jerusalem Venture Partners' new portfolio brand Citypath.com, a recommendation engine that provides customized advice about destinations, attractions, and events in major US cities. Overseeing the content department, I managed a team of nearly 100 writers and reviewers in developing articles, roundups, and profiles covering all aspects of city living. Because content was needed quickly and at scale, I collaborated with tech team and information architects to design a propriety CMS and database management system that greatly reduced the time it took to build out and successfully launch new cities.

Apr 2010 – Mar 2011 · 11 mos · New York, NY

• Together with the Hearst Teen Network editorial team, I helped migrate and relaunch Seventeen.com (unique visitors and pageviews increased 26 percent; time on site rose to 14.8 minutes per visit). During this time, I also managed and top-edited two Hearst Teen Networks websites: MisQuinceMag.com (advice for Latinas planning quinceañeras) and DonateMyDress.org (an umbrella organization for charities donating prom dresses to girls in need).
• Additionally, I launched high-profile content and social media campaigns with advertisers and strategic partners (Nike, Disney, Bluefly, and Lifetime).

Sep 2008 – Mar 2010 · 1 yr 6 mos · Greater New York City Area

• Serving as the head of the Shape's nutrition department, I managed a team of staff and freelance contributors in developing print and digital content programming for the magazine. In addition to assigning and editing content for the features well, Eat Right News, Smart Eating and Weight Loss Q&A sections, I wrote multi-page features across all departments including “Women Who Shape the World,” “7 Things You May Not Know About Hair Removal” and “9 Most Common Kitchen Mistakes Even Healthy Women Make." I also produced Shape’s annual “Best Snack Awards."

Sep 2005 – Jan 2010 · 4 yrs 4 mos · New York, NY

• Articles I've written have been published in USA Today, Real Simple, Cosmopolitan, Fitness, Prevention, Woman’s Day, Whole Living, Travel + Leisure, Food & Wine, Departures, Budget Travel, New York Magazine, Time Out New York, Spa, Brides, Seventeen and National Geographic Kids.
• I co-authored and published the travel memoir "The Lost Girls: Three Friends. Four Continents. One Unconventional Detour Around the World" with HarperCollins. The book was optioned by Bruckheimer Films and CBS Productions for a television series.

Sep 2003 – Sep 2005 · 2 yrs

• • Contributed articles to all editorial departments including nutrition, travel, beauty and psychology

Sep 2002 – Sep 2003 · 1 yr

Sep 2000 – Sep 2002 · 2 yrs