Amit Sinha Roy — CEO

A results-oriented leader with a track record of enhancing reputation, recognition, and revenue, blending strategic foresight with tactical execution. Adept at designing and deploying innovative GTM strategies, leveraging thought leadership, value propositions, and demand generation to create scalable impact. Passionate about enabling teams to amplify organizational goals through collaboration, insight-driven execution, and customer-first solution. As VP Global Head of Strategic Alliances at Tata Communications, expertise lies in cultivating strategic partnerships to drive joint business initiatives in Managed Security, SDWAN, SASE, and CCaaS. Spearheaded the development of a global alliance program, enabling Tata Communications' role as a Digital Ecosystems Enabler across diverse regions, resulting in measurable business growth. Proven ability to lead global field engagement programs that strengthen regional impact across India, APAC, Americas, Europe, and MECAA.

Stackforce AI infers this person is a strategic leader in Telecommunications and Marketing with a focus on Global Alliances.

Location: Greater Delhi, India

Experience: 31 yrs 1 mo

Skills

Global Alliances
Go-to-market Strategy

Career Highlights

Spearheaded global alliance program for Tata Communications.
Delivered over $800m ACV through strategic marketing initiatives.
Achieved over 50% growth in global top accounts segment.

Work Experience

Tata Communications

VP Global Head of Strategic Alliances (3 yrs 9 mos)

VP Global Head of Marketing & Communications (2 yrs 8 mos)

VP Demand Centre, Top Accounts, Global Market Insights, Sales Enablement (2 yrs 6 mos)

VP Partner Marketing, Global Market Insights, & Marketing Operations (4 yrs 9 mos)

VP Strategy & Marketing, Global Enterprise Business (1 yr 11 mos)

Cisco Systems (I) Pvt. Ltd.

Head Marketing, India & SAARC (4 yrs 1 mo)

Hewlett Packard Asia Pacific Pte. Ltd.

Head - Industry Standard Servers & Storage Marketing, APJC (1 yr 8 mos)

Syntel (now Atos Syntel)

Head, Global Strategic Alliances (2 yrs 5 mos)

Hewlett-Packard India Pvt. Ltd. (now HPE)

Country Marketing Manager, Business Customer Organization (1 yr 11 mos)

Hewlett-Packard India Pvt. Ltd (now HPE)

Enterprise Partner Program Manager (1 yr 1 mo)

Compaq Computer India Pvt. Ltd

Manager Strategic Alliances (1 yr 11 mos)

HCL Hewlett-Packard Limited

Product Marketing Manager, HP 9000 Enterprise Servers (2 yrs 5 mos)

Account Manager / Sales Manager (4 yrs 7 mos)

Education

Msc.(Hons) at Birla Institute of Technology and Science, Pilani

Online Bridge Program - Tuck Executive Education at Dartmouth at The Tuck School of Business at Dartmouth

Innovation Partnership Program (IPP) at Singularity University

Amit Sinha Roy

CEO

Greater Delhi, India31 yrs 1 mo experience

Most Likely To SwitchHighly Stable

Key Highlights

Spearheaded global alliance program for Tata Communications.
Delivered over $800m ACV through strategic marketing initiatives.
Achieved over 50% growth in global top accounts segment.

Stackforce AI infers this person is a strategic leader in Telecommunications and Marketing with a focus on Global Alliances.

Contact

Skills

Core Skills

Global AlliancesGo-to-market Strategy

Other Skills

AlliancesBusiness AlliancesBusiness DevelopmentCRMChannel PartnersChannel SalesCloud ComputingCompetitive AnalysisCross-functional Team LeadershipCustomer Relationship Management (CRM)Data CenterDemand GenerationDirect SalesEnterprise SoftwareIntegrated Marketing

About

Experience

31 yrs 1 mo

Total Experience

3 yrs 10 mos

Average Tenure

15 yrs 7 mos

Current Experience

Tata communications

5 roles

VP Global Head of Strategic Alliances

Sep 2022 – Present · 3 yrs 9 mos

Spearheaded the development of a Global Alliance program to enhance Tata Communications' Digital Ecosystems Enabler play across multiple regions.
Cultivated strategic partnerships with leading technology OEMs, driving joint business initiatives in Managed Security, SDWAN, SASE, and CCaaS.
Executed global field engagement programs that resulted in a significant increase in incremental business across India, APAC, Americas, Europe, and MECAA.

Go-to-market StrategyGlobal AlliancesMarketingChannel PartnersCross-functional Team Leadership

VP Global Head of Marketing & Communications

Jan 2020 – Sep 2022 · 2 yrs 8 mos

o Leading a global team of Marketing and Communications professionals, enhancing Reputation, Recognition and Revenue, focused on Large Enterprise, Service Provider, Media, SI &Tech Alliances - delivered over US $800m ACV SQL & MIO
o Key areas - Thought leadership, Value Propositions, ABM, Digital, Content, Demand generation, Field, Partners & Alliances, Market & Competition Insights, Analyst Relations, Sales Enablement, Corporate Comms and Public affairs.
o Awards & mentions for programs Asian Technology Excellence, DMAasia, Economic Times, ITSMA, Transform Awards India, VM & RD Design Asia

VP Demand Centre, Top Accounts, Global Market Insights, Sales Enablement

Jul 2017 – Jan 2020 · 2 yrs 6 mos

o Created and led an integrated Digital demand generation program leading with an ABM approach for 1-2-1 High touch, 1-2-select Cluster and 1-2-several Programmatic ABE led Acquisitions as well as Cross/up Sell
o Generated over 40% of the overall marketing funnel through an integrated Digital and Tele marketing platform, primary focus on products and services with zero touch configuration and delivery models
o Global Top Accounts segment marketing programs focused on large global Enterprise / BFSI/ Cloud / XaaS, Systems Integrator, Service Provider and Tech customers - delivered >50% growth y-o-y
o Launched award winning platforms (ASMI & CHASE) with AI / ML to improve sales effectiveness and drive scale, powered by customer intent and right to play. Influenced over 50 percent of funnel and 100% of order book.

VP Partner Marketing, Global Market Insights, & Marketing Operations

Sep 2012 – Jun 2017 · 4 yrs 9 mos

o Created and deployed a Global partner marketing program focused on engaging, enabling partners for enhancing revenue pipeline in identified markets with targeted solutions & services– across Sell-To /Through /With GTMs - delivering 25% of overall business.
o Created a Global Market Insights function for actionable intent-based Customer & Competition insights. Enabled sales, marketing and product teams create relevant, differentiated value propositions to compete more effectively.
o Streamlined marketing operations across planning, budgeting, measurement and reporting. Ensured team was effective with budget spends near 100% and received Good rating from internal / external auditors each year.
o Certified Tata Business Excellence Assessor (Malcom Baldridge based), completed three external assessments for Tata Group companies – Jaguar Land Rover, Titan and Tata Ficosa (Tata Motors)

VP Strategy & Marketing, Global Enterprise Business

Oct 2010 – Sep 2012 · 1 yr 11 mos

o Created Enterprise customer segmentation model; implemented target market GTM strategies across regions
o Developed value propositions for BFSI, Manufacturing & MES sectors to drive depth engagements
o Focus on Network, Cloud, UC, Security and Managed Services offerings. Created and executed focused business development initiatives. Enabled double digit growth for the emerging Enterprise business segment
o Launched InstaCompute in partnerships with Dell – a Public Cloud offering in India and Asia Pacific
o Core team member of the Formula 1 engagement, program creation and launch
o Built the Global Product & Solutions Marketing function - hired and on boarded a winning team
o Created and drove strategic business growth plans - Americas investment strategy and Asia sales expansion strategy

Cisco systems (i) pvt. ltd.

Head Marketing, India & SAARC

Sep 2006 – Oct 2010 · 4 yrs 1 mo · India

o India & SAARC Region Marketing leader. Enabled revenue and market share growth for the products business through innovative, impactful and measurable marketing initiatives. Led the India Field marketing team - responsible for Borderless Networks, Collaboration and Virtualization / Datacenter solutions, targeting industry verticals and market segments across Enterprise & SMB, in partnership with Sales, BU/Product teams, Channel partners and eco-system partners.
o Delivered innovative marketing campaigns; several “world firsts” – Telepresence Launch received global recognition/awards
o Enabled significant revenue growth in FY’07 & FY’08; navigated FY’09 downturn and positioned FY’10
o Launched Human Network Brand campaign in India & SAARC
o Identified gaps in systems and processes and deployed relevant marketing infrastructure e.g. closed loop marketing and 360 campaigns to track program effectiveness and ROMI
o Team morale - attracted, developed and retained key team members in a competitive market environment

Hewlett packard asia pacific pte. ltd.

Head - Industry Standard Servers & Storage Marketing, APJC

Jan 2005 – Sep 2006 · 1 yr 8 mos · Singapore

o Drive Industry Standard Server (ISS) revenue and market share goals in each APAC country – working closely with WW teams, APJ Regional & Country Product Management, Segment Marketing, AR/PR & Marcom teams
o Enabled ISS Region revenues exceed US $1.3B in 2005 (per IDC) through best-in-class marketing programs and campaigns, marketing planning & operations support to countries and Sales enablement
o Implemented an effective marketing planning process that was standardized across various countries
o Drove collaboration across product / business units and segment marketing for driving cross BU marketing programs with emphasis on leveraging the product portfolio power of TSG/ESS
o Improved marketing program budget utilization and effectiveness to achieve business objectives
o HP APJ Circle of Excellence Award winner in 2005

Syntel (now atos syntel)

Head, Global Strategic Alliances

Jul 2002 – Dec 2004 · 2 yrs 5 mos · USA

o Developed and implemented Global Alliance partner program, with specific focus on driving revenue with Technology partnerships (e.g., BEA, IBM, Oracle, Siebel, SUN, TIBCO), Global SI's (e.g. HP, IBM) as well as influenced business through Outsourcing Advisories (e.g. Everest Group, NeoIT, TPI).
o Identified, engaged and developed successful alliance partnerships with key technology companies that expanded Syntel competencies e.g., BEA, IBM, Oracle, Siebel, SUN, TIBCO
o Leveraged joint sales & marketing initiatives to generate incremental revenues; drove field sales engagement programs to gain business momentum
o Enabled partner leveraged services revenue of US$27.5M in 2003

Hewlett-packard india pvt. ltd. (now hpe)

Country Marketing Manager, Business Customer Organization

Aug 2000 – Jul 2002 · 1 yr 11 mos · India

o Led Marketing team for Product (H/w, S/w & Services); Segment (Enterprise & SMB); Channel Partners (Distributors, Resellers & SI's); & Marketing Communications (Branding, Corp Comm, AR/PR)
o Enabled Country revenue exceed $350M in 2002 by leveraging best-in-class regional (with localization) and in-country developed marketing programs. Reengineered country marketing organization. Ensured high level of team development. India Marketing team topped HP’s Asia Pacific Marketing Excellence Survey; 100% success rate on Tuck, Dartmouth online Bridge marketing program
o Stretched marketing budget utilization; executed integrated marketing programs across products, customer segments, industry verticals, business communications - presented HP as 'one company'
o Drove aggressive SLAs with Advertising, PR, Event management, TeleWeb and CRM agencies
o Attained leadership media coverage in Asia Pacific as per Delahaye media tracking report
o Developed Analyst relations. Provided market intelligence lead for integrated business planning

Hewlett-packard india pvt. ltd (now hpe)

Enterprise Partner Program Manager

Jun 1999 – Jul 2000 · 1 yr 1 mo · India

o Owned direct revenue for business through 'value channels'; evangelized HP eServices, led Developer & Solution Partner Programs with ISV partners
o Surpassed revenue targets - delivered $30M in 2000; $18M in 1999 from Enterprise products and solutions
o Engaged Global ISV partners - launched CRM "center of excellence" program with Oracle and PwC
o Recruited, mentored ISV partners on HP-UX e.g., CMC (TC4-Banking), Novell (NDS-Porting on HP-UX), CITIL (iFlex) Banking solutions

Compaq computer india pvt. ltd

Manager Strategic Alliances

Jul 1997 – Jun 1999 · 1 yr 11 mos · India

o Drove leveraged Sales & Marketing initiatives; supported $100M country revenue through partner led marketing initiatives across Operating platforms (Microsoft, Novell, SCO), ERP (Baan, Oracle, SAP) and Databases (Oracle, Informix, Sybase, SQL)
o Launched and established India Alliance program; resolved local conflicts that previously hindered program takeoff e.g., local credit recognition with partners. Helped firm attain 50%+ market share for Compaq's Server platforms on leading ERP platforms
o Forged key alliance relationships e.g., Baan, CA, Intel, JD Edwards, Microsoft, Novell, Oracle, SAP, SCO
o Enabled partner leveraged revenue growth through focused and tightly integrated partner program; orchestrated engagements with the right field interlock to be the preferred partner for key deals
o Maximized partner program fund spend for joint lead generation programs to support revenue objectives e.g., Compaq-Microsoft FLP, Compaq-Novell ECP, SCO, Lotus & Intel

Hcl hewlett-packard limited

2 roles

Product Marketing Manager, HP 9000 Enterprise Servers

Promoted

Jan 1995 – Jun 1997 · 2 yrs 5 mos · India

o Drove national HP 9000, HP-UX and associated Enterprise Software applications; owned Product P&L and market share.
o Spearheaded business through sales leadership for large deals and strategic accounts; managed pricing, forecasts, supply chain, product promotions, benchmarks, field training and competition kills
o Successfully launched several generations of HP Servers (K, D & N), Storage (RAID Model 10/20), 64 Bit RISC processing and lead-in programs for the Merced (Itanium) 64 Bit computing
o Exceeded revenue goals each year ($28M '97) and market share objectives for the Unix Server business, Storage & Software (#1 RISC/Unix Server, IDC, India - '95 to '97)
o Leveraged ISV partners through field sales and joint marketing activities. HP-UX was the #1 RISC/ Unix platform by revenue for Ingres, Oracle, SAP, Sybase & QAD from '95 through '97

Account Manager / Sales Manager

Jun 1990 – Jan 1995 · 4 yrs 7 mos · India

o Led North region direct sales team. Progressed over four years from sales trainee to sales manager
o Consistently exceeded targets; won several performance awards. Anchored large deals like Hughes, GE Capital, GE Plastics, Nestle, Pepsi, Shriram Finance, SmithKline, Times Group