Jul 2022 – Oct 2023 · 1 yr 3 mos · Pune, Maharashtra, India

• Key Achievements
• 33% growth in the retail channel in FY ‘2023 by leveraging right Go to Market strategies
• 2X growth in opportunities with 35% higher “Feet on Street” through Capability Building Program launched in 2023
• 20% Sales Growth & 5% points increase in overall profitability through effective team management, stake holder management & driving culture of excellence
• Role
• Deliver 18% CAGR in topline through business leadership of Industrial Distribution Business
• Devise & implement strategy to double aftermarket business in 4 years while preserving profitability through right product mix, new product launches, right pricing strategy & so on.
• Build & maintain SMART and result oriented distributor network of 140 plus outlets on principles of channel management, solution selling, DSF skill set enhancement, sales force effectiveness, funnel management
• Evolve aftermarket channel to be “Future Ready” through adoption on new technologies like Sales Force, DMS, e commerce etc.
• Drive Team Engagement & motivation by setting right KPIs, succession planning, training performance review, recognition programs & inspire for the need for excellence

Jan 2020 – Jul 2022 · 2 yrs 6 mos

• P&L of Rs 25,000 cr plus revenue in Non-Ferrous Metals
• Geographies: India, Middle East, South East Asia, SAARC, EU, Africa
• Products: Zinc, Copper, Aluminium, Lead, Silver,
• Key Contributions
• 1st ever e-commerce solution in base metals: Most Innovative Best Practice Award by CII, 2020
• Built new business segment for Zinc Alloys right from setting up new team, sales process, market segments, GTM etc. Scaled from zero to 25% market in the 1st year
• Delivered highest ever market share (7% points) and highest ever effective premium in 2022
• Drove 40% growth in channel sales by Building from scratch Distribution Network with performance guarantees- A 1st in Vedanta
• Role
• Business leadership of a large sales force of >30 product experts to drive business objectives of revenue/profit maximization, market share, volume, customer service, product mix and cost of sales
• Drove revenue growth & profit maximization through Go to Marketing strategies like key account management, e-commerce, product development, channel finance, last mile delivery & so on
• Drove 100% share of business in major key accounts (Tata, L&T, Arcellor Mittal etc)by establishing high standards of customer service through key account management with 100% “Share of Wallet” in most marquee clients
• Leveraged my appointment as Member of “Product Advisory Committee” at MCX to secure favorable policies in larger interest of market participants in the Zinc Industry
• Managed all aspects of product marketing including product enhancements, competition analysis, market forecast and product positioning
• Design, formulate, implement marketing development campaigns & promotional activities for demand creation
• Deep understanding of competition landscape (domestic & global), global trade/index trends, global stockpiles, key market movements etc.

Feb 2015 – Dec 2019 · 4 yrs 10 mos

• Spend management & cost reduction across categories including direct/ indirect materials, MROs, plant O&M/outsourcing services, Greenfield/Brownfield Capex- spend in excess of RS 1000 Cr
• ACHIEVEMENTS
• Delivered 2x growth of SK Mine from 2 MTPA to 4 MTPA in 2 years through procurement support
• Delivered 13% cost savings in Annual spend of Rs 1000 cr plus in raw materials & commodities
• 80% inventory reduction through Successful adoption of Vendor Managed Inventory(VMI/JIT)
• 30% improvement in plant reliability through backward integration of raw materials like lime
• Instrumental in transformation to a digital procurement experience through ARIBA, e-procurement, e-auctions & so on
• Woman Procurement Leader of the year 2020: by ISCM Po
• ROLE
• Anchored Business Continuity Planning and Vendor Capacity Mapping to meet business demands; established and broke new ground in developing partnerships within the Business Units (BUs); defined and developed joint strategies for successful and cost-effective delivery models
• Procurement support for operations & enhanced efficiency by eliminating obsolescence and achieving cost reduction through vendor development, curbing rework & rejection, materials management and inventory control
• Vendor Lifecycle management & performance reviews
• Built a team culture to leverage strategic sourcing concepts of total cost TCO, supply market analysis, clean sheet/zero based costing, suppliers arbitrage, alternate source development etc.
• Led transformational change from vanilla procurement to output based sourcing eg. Grinding media on grams/T or ore treated, Tyres on Cost/ running hour, drilling tools on cost/mtr drilled and so on
• Drove Low Cost Country Sourcing for key MROs/consumables for cost reduction of 10%

Aug 2012 – Feb 2015 · 2 yrs 6 mos

• Recognition: "Leader's Connect" Talent: 2014 (top 75 talent in group with 10,000+employee strength)
• Drove IRR (Internal Rate of Return) improvement projects to re-shape Power Purchase Agreements(PPA) for better realization which required to work with state Discoms, Power Regulators, APTEL
• Managed Power Purchase Agreement with State Discom for sale of 100% power generation
• Benchmarking with and co-developing strategy with other power plants in the region
• Amrita Singh - page 2
• Succeeded in gaining positive order from state regulator/ APTEL for pass-through of imported coal, exemption of service connection charges etc.
• Ensured coal security for the project right from choosing the right coal mix, coal sourcing in light of pass through mechanism, managing supply chain with zero leakages including options for beneficiation of coal
• Gained experience in policy & regulatory regime of the electricity sector in India

Jun 2010 – Jul 2012 · 2 yrs 1 mo

• Recognized as "Star of Business"
• Led CAPEX/ OPEX procurement for aluminium expansion for 2.5x growth

May 2007 – Jun 2010 · 3 yrs 1 mo

• Sales & business development for foils in South region & All India Sales & Operation planning for primary aluminium

Jun 2006 – May 2007 · 11 mos · Noida, Uttar Pradesh, India

• Customer Service Manager: Branch Operation & Underwriting