Oct 2023 – Present · 2 yrs 6 mos · San Francisco Bay Area · Remote

• Leading the development and execution of Zenni's e-commerce strategy.

Aug 2023 – Aug 2024 · 1 yr

• On a mission to connect job seekers and employers through short form video. Our vision is to capture, share, and fill the world's jobs.
• Reelist is apart of the Techstars Founder Catalyst sponsored by Stanley Black & Decker and a graduate of 757 Startup Studios.

Jul 2023 – Present · 2 yrs 9 mos

Jun 2023 – Present · 2 yrs 10 mos · On-site

May 2023 – Present · 2 yrs 11 mos

• Teaching the next generation of Product Leaders. Product School has trained product teams across industries and companies such as Samsung, Cox, Nestle, PWC, Nike, Capital One, Adobe.

Apr 2020 – Present · 6 yrs

• Co-author of the Product Manifesto and Future of Product Management Report 2022.
• Founded in 2014, Product School is the world’s first technology business school. As a featured speaker, I help inspire the next generation of Product Managers to create innovative products and apply best practices in their work. All our instructors are senior-level product managers working at top technology companies such as Google, Facebook, Netflix, Amazon, and more.

Feb 2023 – Present · 3 yrs 2 mos · Virginia Beach, Virginia, United States · Remote

Aug 2022 – Feb 2023 · 6 mos · Austin, Texas Metropolitan Area

• Leveraged AI and people first customer experience to make auto insurance equitable and more fair for all. Part of an executive leadership team of 12 including our Co-founder Co-CEOs and CTO.
• Led Product for a team of 8 Product Managers, Product Designers, and Product Ops. We built digital customer experiences and platform infrastructure toward the mission of creating equitable auto insurance. We tag teamed with Marketing, Insurance Ops (Underwriting, Customer Experience, Success/Sales) to on acquisition and retention efforts that grew our subscriber/member count and gross written premium well beyond expectations.

Apr 2022 – Oct 2023 · 1 yr 6 mos · New York, New York, United States · Remote

• Hands on Fractional Product Leader & Advisor for Thesis, the leading nootropics supplements DTC brand, who offers a customized approach to cognitive performance products based on your unique brain chemistry.
• Leading CRO (conversion rate optimization) efforts, improving Acquisition/CAC/Revenue, with over 70 experiments ran.
• Supporting subscription Retention efforts and Digital Customer Experience (UI/UX reviews).
• Led Data (customer behavior) & BI (business intelligence) reporting infrastructure and fundamentals. Establishing best practices on measurement and analysis.

Mar 2021 – Jul 2022 · 1 yr 4 mos · New York, New York, United States · Hybrid

• Headed BARK's Tech Product organization of 15 Product Managers and Designers spread across Application (Shopping/Ecommerce, Core CX groups) and Platform (CRM, Assignment, Order Management, Payments) teams.
• Oversaw Subscriber/Revenue/Retention/LTV:CAC growth across our digital product initiatives.
• Personally lead Product for BARK Food, scaled a 0 to 1 product from hundreds of local customers to thousands of subscribers across the nation.

Aug 2016 – Mar 2021 · 4 yrs 7 mos · Las Vegas Metropolitan Area · Hybrid

• Headed product for mobile apps, advertising, personalization, user generated content, brand and product onboarding.
• General Manager and P&L responsibilities for mobile, advertising, and Founder of an internal consulting group. Guided other GMs with their strategy, tactics, and P&L.
• Led cross channel Personalization and Mobile efforts with engineering, UX, Data Science, Marketing, Customer Loyalty to WOW customers with an easy and personal shopping experience.
• Designed, prioritized, and conducted experiments across channels several channels (web, mobile, push).
• Grew push audience beyond industry benchmark. Enabling 1:1 personalized marketing across digital channels of website, apps, push, email. Partnered in mobile user acquisition and retention marketing efforts. Focused on growing audience of most loyal customers.
• Mentored and coached others to build leadership and empower product decision making across UX and Engineering. Lead and organized Design Thinking sessions and helped scale this out across the tech org.

May 2014 – Jul 2015 · 1 yr 2 mos · Las Vegas Metropolitan Area · On-site

• Lead mobile product across iOS, Android, and Windows apps.
• Oversaw 2-3x growth in mobile traffic, revenue, transactions, and more.
• Co-started and lead Associate Product Manager (APM) acceleration program.
• Lead many aspects of product development, marketing, business development, recruiting, and mentoring.

Jul 2015 – Aug 2016 · 1 yr 1 mo · Washington D.C. Metro Area · On-site

• Lead customer and user experience efforts for the 5 star, award winning, Capital One iOS app.
• Helped lead Data Analytics implementation for mobile with emphasis on user behavior and the initial A/B Testing framework and process.
• Contributed to marketing efforts (acquisition and engagement) across email, direct mail, website, and in-app.
• Introduced personalized product offers in the app to deliver relevance and value to customers. Worked closely with UX, Engineering, and Data Science to iterate and improve engagement and conversion ratios well above other, successful channels.
• Lead Onboarding efforts for high-end Credit Card audience with design thinking, market research, prototyping, active development, marketing (email, direct mail, in-app). Collaborated across the company with other Onboarding leads and design thinkers.

Jan 2013 – Apr 2014 · 1 yr 3 mos

• Lead AOL.com mobile experiences across iOS, Android, Windows, and web.
• AOL for iOS awarded New & Noteworthy and #1 top free news apps within first week of launch. The app has been featured in the App Store 6 times in multiple markets as Best New App and What's Hot.
• AOL for Android found itself in Google Play's Apps To Watch weeks after launch. Rated as a 4.5 star app across several thousand reviews within a month.
• AOL Today for Windows was featured twice in the Microsoft Windows Store.
• Lead partnership with Verizon Wireless to power an exclusive AOL.com mobile web portal to millions of Verizon mobile customers.

Jan 2012 – Jan 2013 · 1 yr

• Created, enhanced, and prototyped high-profile Android, Google TV, Windows 8, and Windows Phone apps. Worked on several highly rated, award winning, app store featured apps including AOL On, AOL Today, Engadget, Moviefone, Patch, TechCrunch, and more. Evangelized and presented these apps in several developer events including Google Developer Group DC.

Sep 2010 – Jan 2012 · 1 yr 4 mos · Arlington, VA

• Provided Android app and full-stack front/backend web development of the Ubiquity framework, where native mobile apps can be created and customized from the web. Ubiquity integrated with a suite of TST products powered by Google Earth to deliver real-time intelligence to mobile devices. Produced several public and private sector apps based on Ubiquity.

Mar 2009 – Sep 2010 · 1 yr 6 mos · Manassas, VA

• Systems integration of multi-modal biometric hardware to desktop, laptop, and mobile client software. Integrated over 10 fingerprint, palm print, iris, face, and voice biometric solutions to a central platform used for identification and verification.

Dec 2007 – Mar 2009 · 1 yr 3 mos · Alexandria, VA

• Enterprise web development for the Army Test and Evaluation Command (ATEC). Built with ASP.NET + MS SQL in a Visual Team Foundation Server environment.

Aug 2005 – Dec 2007 · 2 yrs 4 mos · McLean, VA

• Designed and developed DotNetNuke web apps (ASP.NET + MS SQL) for internal and external clients. Consulted to Army Child & Youth Services (CYS) to optimize their web app and better serve Army families. Enhanced a Windows client application that served as a data dashboard for the Navy. Designed and administered SharePoint sites. Provided technical writing and video tutorials for several software systems.