Angel Catalan — CEO

I build GTM engines that scale revenue, not ego. My work sits at the intersection of outbound architecture, pricing strategy, partnerships, and AI automation. I specialize in turning founder-led, intuition-driven sales motions into systems that are repeatable, measurable, and capable of being run by anyone. Across SaaS, beauty, fashion, data infrastructure, and analytics, I’ve operated as a one-person GTM org. I design the workflows, messaging frameworks, outbound machines, and pricing structures that allow companies to grow without adding unnecessary headcount. When something feels heavy or chaotic in the revenue process, that’s usually where I plug in. At Hue, I’ve led the shift from reactive selling to structured GTM. That includes rebuilding pricing from the ground up, creating persona libraries and outbound sequences, designing event-led pipeline motions, and deploying AI workflows that automate research, enrichment, prioritization, follow-ups, forecasting hygiene, and procurement steps. The result? More pipeline, faster cycles, and a GTM engine that doesn’t rely on founders living in the trenches. What I’m good at: → Designing GTM systems that scale to actual revenue outcomes → Building AI-driven workflows that compress manual sales work → Turning founder social presence into a real acquisition channel → Creating pricing and packaging that lift ACV and clarify value → Navigating complex procurement, legal, and enterprise evaluations →Standing up partner ecosystems that expand distribution and deal flow → Running events that produce real pipeline not just vibes My bias is toward clarity, efficiency, and compounding systems. GTM shouldn’t feel heroic. It should feel inevitable.

Stackforce AI infers this person is a SaaS GTM strategist with expertise in revenue scaling and AI automation.

Location: Dallas, Texas, United States

Experience: 10 yrs 4 mos

Skills

Gtm Systems Architecture
Outbound Engine Development
Pricing & Packaging Strategy
Partner Ecosystem Development (isv + Consulting)
Sales Tech Stack Implementation (hubspot, Apollo, Sendoso)
Enterprise Prospecting
Solution Positioning For Complex Products
Retail + Field Hybrid Gtm

Career Highlights

Built scalable GTM engines that drive revenue growth.
Expert in AI-driven sales automation and workflows.
Proven track record in enterprise deal structuring.

Work Experience

Hue.

Head of GTM & Brand Partnerships (Founding GTM) (1 yr 10 mos)

Shipyard

Head of Sales & Partnerships (Founding Account Executive) (1 yr 4 mos)

Data Culture

Senior Lead, Business Development & Partnerships (6 mos)

Mode

Senior BDR -> Enterprise BDR- > Account Executive (1 yr 7 mos)

Finastra

Business Development Executive (8 mos)

CentralSquare Technologies

Business Development Representative (1 yr)

Tesla

Marketing Specialist -> CX Specialist -> Field Energy Advisor (1 yr 1 mo)

Apple

Technical Specialist (2 yrs 4 mos)

Angel Catalan

CEO

Dallas, Texas, United States10 yrs 4 mos experience

Most Likely To SwitchAI Enabled

Key Highlights

Built scalable GTM engines that drive revenue growth.
Expert in AI-driven sales automation and workflows.
Proven track record in enterprise deal structuring.

Stackforce AI infers this person is a SaaS GTM strategist with expertise in revenue scaling and AI automation.

Contact

Skills

Core Skills

Gtm Systems ArchitectureOutbound Engine DevelopmentPricing & Packaging StrategyPartner Ecosystem Development (isv + Consulting)Sales Tech Stack Implementation (hubspot, Apollo, Sendoso)Enterprise ProspectingSolution Positioning For Complex ProductsRetail + Field Hybrid Gtm

Other Skills

AI Workflow Design (GPT + Automation)AI-Native GTM LeaderAWS EcosystemAnalytics-Led DiscoveryAnswer Engine OptimizationApolloBDR Training & OnboardingBeautyBuilding Scalable Outbound + Pricing SystemsCalendlyChatGPTComplex Procurement ProcessesConsultative Analytics StorytellingCross-Functional Sales AlignmentDashboards and Reporting

About

Experience

10 yrs 4 mos

Total Experience

1 yr 3 mos

Average Tenure

1 yr 10 mos

Current Experience

Hue.

Head of GTM & Brand Partnerships (Founding GTM)

Aug 2024 – Present · 1 yr 10 mos · Dallas, TX · Remote

Built Hue’s entire revenue engine from scratch. Took the company off founder-led selling, stood up a scalable outbound + events motion, and ran the whole GTM function solo by designing the automations, pricing, messaging, and ops needed to grow.
Highlights:
→ Built outbound engine that increased pipeline by +40%
→ Streamlined pricing model with strategic increases, resulting in +275% increase in contract value
→ Productized new offerings based on market demand, leading to more qualified opportunities
→ Designed repeatable GTM motion replacing founder-led sales
→ Managed Enterprise Procurement Processes with GPT's (Estée Lauder, Procter & Gamble, L'Oreal & Unilever Prestige)
→ Ran company and founders’ LinkedIn, creating an attributable sales channel
→ Built sales collateral,persona libraries, messaging systems, and sequencing
→ Created internal GPTs + Apps using Replit tools to automate research, qualification, procurement workflows and create collateral across our marketing and content teams
→ Unified Sales, Marketing, Product, Success around one GTM operating model

AI Workflow Design (GPT + Automation)Outbound Engine DevelopmentExecutive Social Selling (Persona Design + LinkedIn as a Channel)Enterprise Deal StructuringOpportunity PrioritizationEnterprise Prospecting+34

Shipyard

Head of Sales & Partnerships (Founding Account Executive)

Mar 2023 – Jul 2024 · 1 yr 4 mos · Brooklyn, New York, United States · Remote

Founding GTM operator responsible for both sides of revenue; net-new and expansion. Built the partner ecosystem, outbound machine, pricing structure, and renewal motion. This was classic early-stage GTM: build it, sell it, fix it, scale it.
Highlights
→ Generated $1M+ outbound pipeline; closing $450K+
→ Maintained 80%+ win rate on active deals
→ Avg deal size $70K, avg term 2 years
→ Founded Partner Program; added ISVs + consulting firms
→ Sourced $150K partner-attributed pipeline
→ Won multi-tenant RFP ($80K) with 15-logo expansion path
→ Protected 90% retention through pricing migrations
→ Converted 60% of PLG/monthly users to annual contracts

Solution Positioning for Complex ProductsPython (Programming Language)Enterprise Multi-ThreadingOpportunity PrioritizationOutbound Engine DevelopmentEnterprise Deal Structuring+36

Data culture

Senior Lead, Business Development & Partnerships

Jul 2022 – Jan 2023 · 6 mos · Remote

Came in to build GTM maturity. Set up the tech stack, outbound process, and the partner program that became a real revenue channel. Fast ramp, fast wins.
Highlights:
→ Drove $800K pipeline; closed $300K new business
→ Implemented HubSpot + Apollo + Sendoso for outbound
→ Built ISV partner motion → $100K partner revenue
→ Added 6 partners with structured account mapping
→ Closed iconic brands like MoMA and Veronica Beard

Partner Ecosystem Development (ISV + Consulting)Consultative Analytics StorytellingPartner Co-Sell PlaybooksSnowflake EcosystemAWS EcosystemOutbound Engine Development+22

Mode

Senior BDR -> Enterprise BDR- > Account Executive

Dec 2020 – Jul 2022 · 1 yr 7 mos · Remote

Stood up and Grew Mode’s outbound organization, from Senior BDR to AE, by consistently generating pipeline, breaking into enterprise accounts, and running technical evaluations with analytics and engineering teams.
Highlights:
→ Generated $3.5M in pipeline and $950K in closed revenue across both roles
→ Promoted twice after outperforming ramp targets and building reliable outbound coverage
→ As AE: achieved 102% of ramp quota with a $60K average deal size (50% above team average)
→ Improved technical evaluation close rates by 15% through structured discovery and multi-threading
→ Maintained 4× pipeline coverage through targeted outbound sequences and persona-driven messaging
→ Broke into top enterprise logos including Discord, Nasdaq, and Reddit
→ Named Highest Performing BDR in 2021

Opportunity PrioritizationOutbound Engine DevelopmentSolution Positioning for Complex ProductsEnterprise ProspectingEnterprise Multi-ThreadingSQL+23

Finastra

Business Development Executive

Dec 2019 – Aug 2020 · 8 mos · Lake Mary, Florida

Sourced multimillion-dollar fintech pipeline while shaping early SaaS outreach and winning BD Excellence honors.
→ Drove $3M in net-new pipeline across fintech enterprise accounts.
→ ~$175K average opportunity size
→ Recognized with the Business Development Excellence Award for top-quartile performance.
→ Partnered with solution consultants to accelerate adoption and shorten close times.
→ Laid foundation for Finastra’s SaaS-led modernization outreach.

Solution Positioning for Complex ProductsEnterprise ProspectingEnterprise Multi-ThreadingOutreach.ioFinancial Services GTM StrategySalesforce.com+11

Centralsquare technologies

Business Development Representative

Aug 2018 – Aug 2019 · 1 yr · Lake Mary, Florida

Outbound prospector driving $2.45M in new public-sector pipeline across municipal safety and justice accounts.
→ Prospected into sheriff’s offices, jails, and police departments, targeting Chief of Police and Warden personas.
→ Generated $2.45M in net-new opportunities with a 45% conversion to close.
→ Managed average opportunity size of $175K across multi-stakeholder deals.
→ Trained incoming BDRs on outbound strategy and persona-specific messaging.

Salesforce.comDiscovery Question FrameworksEnterprise ProspectingEnterprise Multi-ThreadingOpportunity PrioritizationPublic Sector Outreach Strategy+9

Tesla

Marketing Specialist -> CX Specialist -> Field Energy Advisor

Jun 2017 – Jul 2018 · 1 yr 1 mo · NYC & Florida

From temporary Airstream Marketing Specialist to full time in three months, with a 4-month ramp-up to top-performing Field Energy Advisor, Tesla is a shining example of my adaptability, top performance, and sales excellence across channels.
→ Hand-selected by CMO to join an elite team of 4 to manage her outbound event strategy via the Airstream marketing program, bringing Tesla displays to high-net-worth but rural markets.
→ Sold an average of 1 vehicle per event across activations like the Nantucket Film Festival and Greenwich Polo Matches.
→ Transferred to the Jacksonville showroom to run in-store sales; maintained #1 in lead capture and highest lead-to-close rate across region.
→ Advanced into Solar, developing an outbound field plan that blended door-to-door and retail prospecting.
→ Maintained 80% close rate with an average sale of $22K on a three-week sales cycle.
→ Role concluded after a company-wide reduction in force.

Retail + Field Hybrid GTMTerritory-Based Lead GenerationSalesforce.comHigh-Conversion Demo ExecutionIn-Person Consultative SellingStrategic Objection Handling+5

Apple

Technical Specialist

Nov 2014 – Mar 2017 · 2 yrs 4 mos · Stamford, Connecticut

Youngest hire at the store as they had typically skewed 40+. My hiring proved that younger, more diverse hires could elevate culture, efficiency, and customer experience, effectively changing the DNA of hiring at R202.
→ Maintained a 100% NPS score for 16 consecutive months, setting a record for the Genius Bar.
→ Designed and implemented workflow systems to manage the iPhone 6 battery recall, improving turnaround and communication.
→ Completed Grow-Your-Own-Genius (GYOG), Back of House (BOH) and Genius Admin Career Experience programs to get a cohesive understanding of all internal systems as well as supporting both technical repairs and back-of-house reporting.
→ Led Apple Camp, mentoring kids through hands-on coding and creative problem-solving workshops.
→ Championed a culture of mentorship and inclusion that inspired future diverse hiring decisions at the store.

Strategic Objection HandlingSpanishSQL