Animesh Mogha

Business Development Executive

Noida, Uttar Pradesh, India3 yrs 5 mos experience

Key Highlights

Expert in performance marketing and campaign management.
Proven track record in driving ROI and lead generation.
Built a significant social media audience for tech education.

Stackforce AI infers this person is a Performance Marketing Specialist with expertise in MarTech and Healthcare sectors.

Contact

Skills

Core Skills

Performance MarketingCampaign ManagementLead Generation

Other Skills

Google AdsGoogle AnalyticsFacebook AdsYouTube Paid CampaignsTag ManagerMeta Business SuiteGoogle Tag ManagerAnalytics toolsMeta adsGoogle display adsSearch adsSearch AdvertisingSocial MediaPaid Ad campaigns

About

With a Bachelor's degree in Computer Science from Bharat Institute of Technology, My expertise is in performance marketing, campaign management, and utilizing tools such as Meta Business Suite and Facebook Ads Manager to drive brand awareness, lead generation, and conversions. At Seeds of Innocence and Felix Hospital, I work closely with teams to optimize ad spend, conduct A/B testing, and enhance campaign performance, ensuring alignment with business objectives. With a strong focus on data-driven insights and audience engagement, I strive to deliver impactful marketing strategies while contributing diverse analytical perspectives to organizational growth.

Experience

3 yrs 5 mos

Total Experience

1 yr 5 mos

Average Tenure

7 mos

Current Experience

Sapphire media limited

Manager - Google Ads

Oct 2025 – Present · 7 mos · Noida · On-site

As a Manager – Google Ads & Facebook Ads at Sapphire Media Limited, I lead performance marketing initiatives focused on driving measurable growth through paid traffic management across Google, Facebook, Website, and YouTube platforms.
With a results-driven approach, I specialize in scaling ad campaigns, optimizing funnels, and improving ROI through data-backed strategies. My role involves end-to-end management of digital campaigns — from keyword and audience research to ad creative testing, budget allocation, and analytics tracking.
I ensure seamless performance by optimizing website traffic, landing pages, and video campaigns, leveraging tools like Google Ads, Meta Ads Manager, Google Analytics, and Tag Manager to deliver actionable insights and consistent results.
Google Ads (Search, Display, Performance Max, Discovery, YouTube)
Facebook & Instagram Ads (Meta Ads Manager)
YouTube Paid Campaigns & Brand Awareness Strategies
Website Traffic & Funnel Optimization
Audience Segmentation & Remarketing
Google Analytics, Tag Manager, and Conversion Tracking
A/B Testing & Data-Driven Optimization

Google AdsGoogle AnalyticsPerformance MarketingCampaign Management

India daily live

Manager - Google Ads

Oct 2025 – Present · 7 mos · Noida, Uttar Pradesh, India · On-site

Managed Google Ads and Facebook Ads campaigns to enhance online visibility and engagement.
Developed strategic initiatives for the YouTube channel, focusing on audience growth and content promotion.
Collaborated with cross-functional teams at India Daily Live to optimize advertising performance and reach.

Instagram

Content Creator - Technology & Ai

Jul 2025 – Present · 10 mos · India

𝗔𝗯𝗼𝘂𝘁 𝗠𝘆 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺 𝗝𝗼𝘂𝗿𝗻𝗲𝘆:
I launched @𝗮𝗻𝗶𝗺𝗲𝘀𝗵_𝗰𝗼𝗱𝗲 on Instagram with a vision to make technology education accessible in the fast-paced world of social media. Understanding that today's learners prefer quick, visually engaging content, I've built a platform where complex tech concepts meet creative storytelling through images, carousels, and short reels.
𝗪𝗵𝗮𝘁 𝗜 𝗖𝗿𝗲𝗮𝘁𝗲 𝗼𝗻 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺
𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗙𝗼𝗿𝗺𝗮𝘁𝘀:
𝗘𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗖𝗮𝗿𝗼𝘂𝘀𝗲𝗹𝘀: Multi-slide posts breaking down programming concepts, AI fundamentals, and coding best practices.
𝗧𝗲𝗰𝗵 𝗥𝗲𝗲𝗹𝘀: 30-90 second videos explaining trending AI tools, quick coding tips, and tech news analysis.
𝗖𝗼𝗱𝗲 𝗦𝗻𝗶𝗽𝗽𝗲𝘁𝘀: Clean, visually appealing code examples with syntax highlighting and explanations
𝗜𝗻𝗳𝗼𝗴𝗿𝗮𝗽𝗵𝗶𝗰𝘀: Data visualizations about tech trends, career paths, salary insights, and industry statistics
𝗦𝘁𝗼𝗿𝗶𝗲𝘀: Daily tech updates, Q&A sessions, polls, and behind-the-scenes content creation process
𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗣𝗶𝗹𝗹𝗮𝗿𝘀:
Artificial Intelligence & Machine Learning simplified explanations
Programming tips and tricks (Python, JavaScript, and more)
AI tool reviews and comparisons (ChatGPT, Midjourney, GitHub Copilot, etc.)
Tech career guidance and roadmaps
Industry news and trends analysis
𝗜𝗺𝗽𝗮𝗰𝘁 & 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴
Through Instagram, I've learned the art of micro-learning delivering maximum value in minimum time. The platform has taught me to:
Distill complex information into digestible, visual formats
Create content that stops the scroll and encourages saves
Build a personal brand in the competitive tech education space
Understand audience psychology and content consumption patterns
My 𝗴𝗼𝗮𝗹 is to continue making @𝗮𝗻𝗶𝗺𝗲𝘀𝗵_𝗰𝗼𝗱𝗲 the 𝗴𝗼-𝘁𝗼 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺 resource for anyone looking to understand technology in simple, visual, and engaging ways.

Seeds of innocens ivf & fertility centres

Performance Marketing

Oct 2024 – Oct 2025 · 1 yr · Delhi, India · On-site

Plan, create, and manage paid ad campaigns across Google, Facebook, and Instagram to drive
brand awareness, lead generation, and conversions.
Conduct keyword research and audience targeting to maximize campaign performance.
Monitor campaign performance metrics such as CTR, CPC, and ROI, ensuring continuous optimization for better results.
Perform A/B testing of ad creatives, headlines, and targeting to enhance engagement and conversions.
Allocate and manage budgets efficiently to achieve desired outcomes while minimizing costs.
Prepare detailed reports on spending, performance, and outcomes to align with business objectives.
Use analytics tools to track and evaluate campaign effectiveness, identifying areas for improvement.
Generate actionable insights from data to refine strategies and enhance future campaigns.
Successfully managed and optimized ad campaigns for 19 IVF centers across 8 states, tailoring strategies to each center’s specific market and audience.
Key Skills:
Expertise in Google Ads (Search, Display, and Video Campaigns).
Proficiency in Facebook Ads Manager and Instagram Ad Campaigns.
Strong analytical skills and ability to interpret data for informed decision-making.
Budget management and strategic planning.
Familiarity with tools like Google Analytics, Google Tag Manager, and Meta Business Suite.

Meta Business SuiteGoogle Tag ManagerPerformance MarketingCampaign Management

Felix hospital

Digital Marketing Executive

Dec 2022 – Oct 2024 · 1 yr 10 mos · Noida, Uttar Pradesh, India · On-site

Lead Generation: Implementation of effective strategies for generating qualified leads.
Brand Awareness: Elevated brand presence through strategic lead Generation Campaigns, Enhancing Visibility and Fostering Widespread recognition.
Keyword Research: Conducted thorough keyword research for SEO and paid advertising
campaigns.
Campaign Management: Proficient in planning, executing, and optimizing campaigns via dedicated
landing pages.
Search Engine Marketing (SEM): Executed successful SEM strategies,
Optimizing bid strategies and ad performance.
Data Analysis: Enhanced Google AdWords Campaign Performance through insightful data
analysis for strategic optimization.