Mar 2023 – Nov 2025 · 2 yrs 8 mos · Mumbai, Maharashtra, India · On-site

• Led Value and Growth Across Multiple functions at the agency including Artist Development, Touring, A&R of songs, Sync opportunities, Social Media led Brand Deals among a few.
• Some key highlights:
• Partnered with PayTM Insider on Guldasta, a 10 city national tour with Anuv Jain that sold 35k+ Tickets
• Worked closely with Universal Music India on an industry first independent music distribution partnership across 11 artists, giving the artists control over the rights of their music and UMI distribution rights for the music.
• Curated two writing trips with Armaan Malik and one writing trip with KAYAN in London from 2023 to 2025
• Coordinated Armaan's partnership with Warner Music India
• Led Armaan Malik and Calum Scott's song Always release - from idea to marketing to music video
• Worked closely with St Ives on an anthem with Lisa Mishra and Zaeden
• Led Lisa Mishras debut album Sorry, Im Late via Warner Music India
• A&Red Teri Hoon, Lisa Mishra's last single
• Assisted with multiple bookings across the 3 years, including Eric Nam
• Synced Lost Stories x Jai Dhir's song Leja for Mismatched's last season, impacting their streams from 6k a day to 90K a day
• Interviewed close to 200 pax for various roles within the company

Jul 2015 – Dec 2022 · 7 yrs 5 mos · Mumbai Metropolitan Region

• Management
• 1. Prateek Kuhad
• All aspects of a 360 global strategy to take him from 30 people house gigs to 75,000+ pax across the 2022 India Tour.
• Developed a successful global touring strategy across North America, UK, EU, Dubai and India.
• Curated a social media strategy centered around authenticity and organic realness, taking him from 20k IG followers to 700k+ today.
• cold/mess popping onto President Obama's Songs of 2020.
• Kasoor going viral on release date in June 2020
• Signing with Elektra Records
• Only Indian Artist so far to feature on Colors & Mahogany
• Releasing beautiful music videos in cold/mess, Kasoor, Favorite Peeps, and all live show and BTS content to keep digital engagement going.
• Global syncs including Kuch Na Kaho (Ajeeb Dastaan/Netflix), cold/mess (Ted Lasso/Apple TV), Tune Kaha (Lust Stories/Netflix) and cold/mess (Whatsapp Campaign) and Kasoor (Acoustic) for Dhamaka (Netflix)
• Brands - Apple India, One Plus Nord x Google Duo, Asian Paints 'Where the Heart is 2021'
• 2. Karsh Kale
• Managed from 2015 to 2018.
• Scoring and Song Projects for Gullyboy (2019), Choked (2020), and Smoke (2018).
• Multiple festival headline shows with expansive lineups for Karsh Kale Collective.
• 3. Kamakshi Khanna
• Signed her song Qareeb to Artist Originals, curating a music video in peak lockdown in 2020, and developing an authentic audience for her song digitally.
• Lockdown series titled "The Greenroom Sessions" to share raw, unreleased original songs on Instagram and YouTube.
• Released her song "Duur" and found sync opportunities in 2 shows in 2021 - 'The Fame Game' feat Madhuri Dixit (Netflix) and Jugaadistan (LionsGate).
• Bookings/Others
• Imperial Blue Bollywood Artist Tours from 2015 to 2017 - Salim Sulaiman, Farhan Live, Sukhwinder
• All aspects of programming and management of talent at Royal Enfield Ridermania Goa
• Multiple private event bookings of curated lineups
• Anoushka Maskey and SickFlip songs for MisMatched Season 2 (Netflix)

Apr 2015 – Jun 2015 · 2 mos · Delhi NCR

• Current Management Roster:
• Karsh Kale

May 2010 – Apr 2015 · 4 yrs 11 mos · Delhi

• Personally managed Pentagram, Karsh Kale, Midival Punditz.
• Helped develop a systematic booking and invoicing system for the entire artist management vertical, prior to the hiring of a finance team.
• Led a team of 6 managers and agents - including tour management of talents.
• Stage Managed various stages at the NH7 Weekender Festival from inception in 2010 to 2014.
• Booked and coordinated all talent at NH7 Weekender in 2012.
• Worked multiple tours with international acts - namely David Guetta, Enrique Iglesias, Jay Sean, Asian Dub Foundation, The Vaccines, Seun Kuti & Egypt 80, Pendulum (DJ Set) and more
• Developed, pitched a special brand integration project with Sony Headphones for Karsh Kale, Nucleya, Midival Punditz & Pentagram

Jan 2007 – Jan 2009 · 2 yrs

Jan 2007 – Jan 2009 · 2 yrs