Aug 2022 – Apr 2024 · 1 yr 8 mos · San Francisco Bay Area · Hybrid

• As Felt’s first full-time marketing hire, I defined Content & Community strategies, managed the company's blog, ambassador program, events, and PR & Communications.
• Launched Felt Community, built an ambassador program, created custom swag for community champions, enabled Felt ambassador to host Felt meetups online and in-person;
• Developed a multi-channel Content strategy (blog, social media, YouTube) and hired Felt’s first Social Media Manager;
• Worked with a PR agency to secure Felt’s mentions in the media.

Feb 2022 – Jul 2022 · 5 mos · San Francisco Bay Area

• Growing volume of high quality, popular content in Miroverse by recruiting and engaging Creators;
• Developing content formats to highlight and celebrate Miroverse Creators: Template of The Week, Miroverse Creator Spotlight, etc;
• Leading marketing campaigns built around influencer Creators;
• Driving monthly Community Newsletter;
• Iterating on Creator guidelines to drive Creator pipeline and improve Miroverse submission process.

Oct 2020 – Feb 2022 · 1 yr 4 mos · San Francisco Bay Area

• Managed content and speakers for Enterprise events;
• Led content and speaker prep for five Enterprise events for various audiences (IT, Team Leads, Product Managers, Design Leads);
• Worked closely with PMMs to make sure event messaging and content is aligned with product launches;
• Sourced, onboarded, and managed high-profile speakers for each event;
• Worked with senior Sales, CSM, Partnerships leadership.

Jun 2019 – Oct 2020 · 1 yr 4 mos · San Francisco Bay Area

• Led Distributed 2020, a three-day remote conference that got 30K+ registrants and featured speakers Jake Knapp, Irene Au, Hiten Shah, Cherie Silas, Brianne Kimmel, and many more.
• Distributed 2020 is officially a Webby Honoree — it's named among the best virtual conferences of 2020.
• Authored Miro's Ultimate Guide for Remote Work, a long-form guide that got over 200K sessions in less than a year.
• Managed Miro's user and non-user newsletters.
• Collaborated closely with Demand Gen, Brand, Product Marketing, and other stakeholders to generate pipeline, nurture prospects, and close deals.
• Developed and launched Miro Thought Leaders, a program to raise brand awareness and build the company's thought leadership.
• Developed a strategic content plan for Distributed 2019, a virtual summit hosted by Miro that had more than 13K registrants.

Dec 2017 – Jun 2019 · 1 yr 6 mos · San Francisco Bay Area

• Launched a new version of MiroBlog in 2018, defined its strategy and programs. Coordinated the creation of content assets, including blog posts, articles, ebooks, infographics, videos, interactive web pages, templates, and more; worked with outside authors and internal subject matter experts to ensure deadlines are met; worked with the brand design team to ensure all content meets brand and editorial guidelines.
• Interviewed tech industry leaders and influencers including Des Traynor, Irene Au, Hiten Shah, Ryan Hoover, and Chris Messina, establishing MiroBlog as a trusted source for UX designers, product managers, and Agile Coaches.
• Wrote customer stories that show how Dell, SkyScanner, BCG, and other big organizations use Miro.

Nov 2016 – Dec 2017 · 1 yr 1 mo · San Francisco Bay Area

• Developed a strategy and launched two blogs, Accent and Setka Blog (both in Russian and in English).
• Interviewed multiple design industry leaders, including Paul Ford, John Maeda, Stephan Elbaz, Jessica Lauretti, and many others.
• Worked closely with Marketing and Sales to support their goals.
• Managed a team of designers, freelance writers, and illustrators to create experimental editorial projects.
• Ran regular reports on key content metrics, including traffic, engagement, and conversion.

Nov 2015 – Jun 2016 · 7 mos

• Secretmag.ru is a leading online business and technology publication in Russia with more than 800,000 readers per month and is the top sixth most famous media in Russia (according to Rambler Top 100 rankings).

Jan 2015 – Dec 2018 · 3 yrs 11 mos

Jun 2014 – Aug 2014 · 2 mos

• Look At Media is an internationally acclaimed multimedia and publishing company that is available through several digital publications which receive over 6,000,000 unique visitors per month. Look At Media's prominent publications includes Look At Me, The Village, FurFur and Wonderzine. Look At Me is a highly popular online publication for Russian creative professionals with millions of unique views monthly.

Mar 2012 – Aug 2014 · 2 yrs 5 mos