Nov 2022 – May 2023 · 6 mos

• Worked on several brand campaigns, including Cetaphil, Lakme, UpGrad, SimSim by YouTube, Carlsburgs, Unilever, mCaffeine, Traya, and Max Health etc. My primary responsibility involved overseeing the pricing and negotiation process to ensure that our clients received the best possible monetary deal with influencers and celebrities.
• With One Impression, I worked with multiple brands, where my role had been to coordinate between all stakeholders involved in the campaign. I ensured that the entire process ran seamlessly, and the turnaround time was minimal, enabling them to deliver high-quality results to their clients.

Mar 2022 – Nov 2022 · 8 mos · Mumbai, Maharashtra, India

• As part of my role, I was responsible for managing the inbound and outbound business activities of multiple influencers. One of my key priorities was to ensure that our influencers received the best possible campaigns with the highest commercials, while also ensuring that our clients received a strong return on investment (ROI) for their investment in influencer marketing.
• To achieve this, I utilized my expertise in influencer marketing to identify and recommend the best influencers for specific campaigns based on their audience demographics and engagement rates. Additionally, I facilitated negotiations to ensure that influencers received fair compensation for their work while providing our clients with competitive pricing options. Overall, my goal was to ensure that both influencers and brands received value for their respective investments.

May 2021 – Mar 2022 · 10 mos · Mumbai, Maharashtra, India

• During my tenure, I was working on the Josh campaign, where I was responsible for ensuring that all key deliverables were met by the influencers. My role involved overseeing multiple campaigns run by Josh on their Instagram and their app.
• To ensure that the campaigns were successful, I collaborated closely with influencers to ensure that their content met Josh's brand guidelines and resonated with their target audience. I also worked with the internal team to ensure that the campaigns were delivered on time and within budget.
• Throughout the campaign, I monitored and analyzed performance metrics to identify areas for improvement and to ensure that the campaign was meeting its objectives. Overall, my goal was to ensure that the Josh campaign was a success and that all key deliverables were met by the influencers.

Feb 2021 – Apr 2021 · 2 mos · Mumbai, Maharashtra, India

Jul 2020 – Jan 2021 · 6 mos · Mumbai, Maharashtra, India

• Anakin offers a full suite of competitive intelligence software for retailers and brands. Anakin provides global coverage on real-time product assortments and pricing data from 10,000+ e-commerce websites on over 10 million SKUs.
• My work was to create scalable systems for benchmarking products across multiple e-commerce websites with high accuracy.

Aug 2019 – Oct 2019 · 2 mos · BKC

• As part of my role, I had the opportunity to work on a project for Gyproc-Saint Gobain, where my primary responsibility was to reach out to CEOs and MDs of various hotels and hospitals to brief them about an upcoming conference.
• To ensure the success of the event, I worked closely with the marketing team to develop marketing materials and strategies to promote the conference effectively. Additionally, I was present on the ground during the event to ensure a seamless execution and that all the necessary arrangements were in place.
• Throughout the project, I utilized my communication and organizational skills to coordinate with stakeholders effectively and ensure that the event ran smoothly. My goal was to ensure that the conference was a success and that all attendees received value from their participation.

May 2019 – Jul 2019 · 2 mos · Mumbai Metropolitan Region

• I assisted the marketing team in their advertising and promotional efforts across the moneycontrol website, and the various microsites that went live throughout my internship there. I also helped in designing the microsites.