Anusha Soni

Brand Manager

Pune, Maharashtra, India4 yrs 9 mos experience
Highly StableAI Enabled

Key Highlights

  • Led successful product launches for Bajaj Auto.
  • Implemented digital transformation initiatives in sales.
  • Developed predictive models for sales lead conversion.
Stackforce AI infers this person is a Marketing and Brand Management professional with expertise in digital transformation and automotive industries.

Contact

Skills

Core Skills

Brand MarketingGo-to-market StrategyDigital TransformationSales StrategyProduct LaunchContent MarketingBrand ManagementMarketing Campaign ManagementBusiness DevelopmentData AnalysisPredictive Analytics

Other Skills

Multi-agency WorkingBrand BuildingBrand ArchitectureCustomer InsightDigital SalesAI ImplementationLead GenerationContent StrategyMarketing AutomationIntegrated MarketingCommunity BuildingGTM StrategyFinancial ForecastingDiscriminant AnalysisSPSS

Experience

4 yrs 9 mos
Total Experience
4 yrs 9 mos
Average Tenure
4 yrs 9 mos
Current Experience

Bajaj auto ltd

3 roles

Brand Manager - Chetak

Aug 2024Present · 1 yr 9 mos · Pune, Maharashtra, India

Brand MarketingMulti-agency WorkingBrand BuildingBrand ArchitectureContent MarketingCustomer Insight+2

Manager - CDO's Office - D2C Sales

Oct 2022Sep 2024 · 1 yr 11 mos · Pune, Maharashtra, India

  • Digital Transformation - Digital & Analytics Team
  • Products - WA for Business (Digital sales via WA bots), Web Bots, Enterprise level Gen AI implementation, GPT based marketing campaigns for lead gen and engagement

Marketing Manager

Aug 2021Oct 2022 · 1 yr 2 mos · Pune, Maharashtra, India

  • Worked on tech enabled integrated communication channels including website and WhatsApp ChatBots and revamped communication processes through marketing automation and personalisation tools
  • Worked on the Pulsar brand for the Pulsar 250 launch primarily handling launch related content strategy and development
  • Launched the Dominar Rides program to create a loyal brand community through integrated marketing campaigns

Toprankers

Independent Consultant

Jul 2020Dec 2020 · 5 mos

  • • Created the GTM roadmap for a new 'phygital' channel with P&L forecasting and franchise pricing model

Bajaj auto ltd

S&M Intern - Commercial Vehicles

May 2020Jun 2020 · 1 mo

  • Developed a model to predict whether a sales lead will buy a 3-Wh or 4-Wh using Discriminant Analysis on SPSS with 93% accuracy
  • Received a Pre-Placement Offer to join Bajaj’s Flying Start Management Trainee Program based on outstanding internship performance
Discriminant AnalysisSPSSData AnalysisSales Strategy

Oil and natural gas corporation ltd

CSR Management Intern

May 2019Jun 2019 · 1 mo · New Delhi Area, India

  • Undertook 13+ North India CSR projects for ONGC with an overall financial implication of more than 12 Crores
  • Drafted Screening Committee proposals, Vertical Notes and Executive Committee Agenda for projects from 12 different categories of Schedule VII of Companies Act 2013
  • Coordinated with implementing agencies such as ISKCON, Sulabh International, Samskrit Promotion Foundation, Eklavya Foundation, etc for the processing and implementation of various projects

Network18 media & investments limited

Marketing and Sales Intern

Jun 2018Jul 2018 · 1 mo · Noida Area, India

  • Worked under direct supervision of top-management executives of News 18 Network for the execution of nationwide 18=1 campaign
  • Executed B2B BTL activities at 30 agencies through vendor management, merchandising & event planning for 18=1 national campaign

Urban company

Web Content Writer | SEO Optimization

Feb 2018Apr 2018 · 2 mos

Unicef

Student Intern

May 2017Jun 2017 · 1 mo · Bhopal, Madhya Pradesh, India

  • Analysed living conditions of underprivileged children of the society through field visits for further formulation of policies and their implementation
  • Wrote reports for UNICEF India headquarters, summarising different events and initiatives
  • Facilitated supportive services and counselling for family members to address special concerns
  • Served disadvantaged youth and adults, including homeless, emancipated youth and special-needs populations

Laughguru

Marketing and Sales Team Lead

Oct 2016Dec 2016 · 2 mos

  • Led a team of 15 Marketing and Sales officers as their Marketing and Sales Team Lead.
  • Achieved the required sales targets through online and offline marketing and effective leadership.

Education

Indian Institute of Management, Indore

Master of Business Administration - MBA

Jan 2019Jan 2021

emlyon business school

Student Exchange Programme - Spring'19

Jan 2019Jan 2019

Indian Institute of Management, Indore

Foundations in Management Studies

Jan 2016Jan 2019

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