Arielle Hurst

Product Manager

New York, New York, United States12 yrs 10 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

15 years of experience in product marketing.
Designed GTM strategies for 20+ brands.
Expert in B2B buyer journey and messaging.

Stackforce AI infers this person is a B2B SaaS marketing expert with a strong focus on content strategy and go-to-market execution.

Contact

Skills

Core Skills

Go-to-market StrategyLeadershipContent StrategyProduct MarketingSales EnablementMessagingGrowth StrategiesCommunication

Other Skills

Creative Problem SolvingPipeline GenerationDifferentiationBusiness-to-Business (B2B)Content MarketingTeam ManagementSalesConsultative ApproachPresentationsCopywritingCritical ThinkingPartnershipsAdvertisingEntrepreneurshipPublic Relations

About

I am a product marketing leader with 15 years of experience driving growth across enterprise, SaaS, and high-growth tech companies. I’ve designed GTM strategies for 20+ brands, including Shell, Hologic and Narvar, helping them build buyer-centric narratives, align cross-functional teams, and scale content systems. I thrive in ambiguity and still love being in the work, whether I’m shaping messaging or building systems that scale. I bring deep expertise in the B2B buyer journey and a track record of turning complexity into clarity and impact.

Experience

12 yrs 10 mos

Total Experience

4 yrs 3 mos

Average Tenure

6 yrs 8 mos

Current Experience

Ironpaper

4 roles

Director of Product Marketing

Promoted

Apr 2023 – Present · 3 yrs 1 mo

Led cross-functional teams (marketing, sales, design, services) to deliver go-to-market strategies and drive revenue for healthcare and SaaS clients.
Aligned ICPs for 20+ brands—including Shell, Mayo Clinic, FPT, and Narvar—through persona segmentation, competitive analysis, and journey mapping.
Built Ironpaper’s enablement library of videos, articles, and training for client service and sales.
Partnered with C-level executives to establish continuous feedback loops from marketing insights.

Go-to-Market StrategyCreative Problem SolvingLeadershipPipeline GenerationDifferentiationBusiness-to-Business (B2B)

Senior Product Marketing Manager

Promoted

Jun 2021 – Apr 2023 · 1 yr 10 mos

Transformed content into a strategic growth driver, boosting team performance 55% YoY through a clear vision, structured OKRs, and development paths.
Authored the agency’s AI “manifesto” and built a custom GPT trained on brand tone, cutting editing time 20% and improving consistency.
Relaunched the web strategy & design arm with scalable systems for site content, driving the agency’s most profitable division by margin.
Drove alignment across sales, demand gen, and content to support complex enterprise sales cycles.
Co-led organizational restructuring, establishing role descriptions and promotion paths for all roles.

Content StrategyContent MarketingGo-to-Market StrategyCreative Problem SolvingPipeline GenerationTeam Management+3

Product Marketing Manager

Aug 2020 – Jun 2021 · 10 mos

Produced full-funnel enablement content that lifted close rates 25% and cut sales ramp time.
Closed $600K in new business in year one, including the agency’s highest hourly-rate contract.
Demoed and sold SaaS technologies like HubSpot and FundraiseUp within the sales process.

Business-to-Business (B2B)Sales EnablementSalesConsultative ApproachProduct MarketingPresentations

Senior Content Strategist

Sep 2019 – Aug 2020 · 11 mos

Produced content strategies and video for healthcare, energy, SaaS, and enterprise tech clients.
Repositioned Ironpaper’s brand through thought leadership and video showcasing its methodology.

Content StrategyMessagingContent MarketingGrowth StrategiesCommunicationBusiness-to-Business (B2B)+1

Transcription express, inc.

2 roles

Marketing Director

Aug 2017 – Aug 2019 · 2 yrs · Greater Phoenix Area

Acted as Product Manager on a project to develop an automated recruiting platform that could process 700+ applications monthly.
Built an online university with 31 lessons, quizzes, and videos that automate training, scheduling, and contracts.
Implemented automated processes for email triggers, appointment scheduling, and contract document distribution through our CRM.

Growth StrategiesCritical ThinkingPresentationsCommunicationCreative Problem SolvingBusiness-to-Business (B2B)

Product Marketing Manager, StrategicTouch

Mar 2017 – Aug 2017 · 5 mos · Greater Phoenix Area

Conducted full usability analysis to map UX and uncover opportunities for improvement.
Refined product messaging and positioning with concise, compelling website copy.
Increased product stickiness by revamping StrategicTouch University for clarity and ease of use.

Go-to-Market StrategyBusiness-to-Business (B2B)Growth StrategiesMessagingProduct MarketingCritical Thinking+2

Axosoft

2 roles

Product Marketing Manager, Pure Chat

Oct 2014 – Mar 2017 · 2 yrs 5 mos · Scottsdale, AZ

Boosted SEO domain authority +14 points and drove leads with 100+ blog posts, podcasts, testimonials, and partnerships.
Increased paid conversions from 1.7% to 4.5% and revenue to $1M ARR through UX interviews, tutorials, launch campaigns, and segmented emails.
Coordinated sponsorships and five days of launch events at San Francisco coworking spaces.

Go-to-Market StrategyGrowth StrategiesCreative Problem SolvingCommunicationBusiness-to-Business (B2B)

Content Manager, Axosoft

Jun 2013 – Oct 2014 · 1 yr 4 mos · Scottsdale, AZ

Launched an educational content initiative ranked on page one for our top keyword, driving hundreds of organic leads.
Established a web series with top Agile consultants to raise brand awareness with their clients.

Go-to-Market StrategyGrowth StrategiesCommunicationBusiness-to-Business (B2B)Content Strategy

Sheknows, llc

Business Development Coordinator

Aug 2011 – Dec 2012 · 1 yr 4 mos · Scottsdale, AZ

Hired after internship to assist with high-profile campaigns featuring celebrity talent (e.g., Nigel Barker), premium video content, and sponsored contests.
Contributed to campaign execution by brainstorming social and brand marketing ideas, coordinating PR partnerships, and securing 25+ new promotional partners.
Supported production and customer engagement through contest winner relations and assistance on multi-day video shoots.

CommunicationPartnershipsCreative Problem Solving