Mar 2024 – May 2024 · 2 mos

• I'm taking a Pause to Focus on Launching my Own Passion Project while also giving back through Mentorship. I'm Guiding Individuals through Career Transitions, Personal Branding and Interview Prep. This Time is Allowing Me to Develop New Skills and Refine Existing Ones, All while Helping others Navigate their Own Career Journeys. Energized and Excited to bring these Experiences back to the Workforce Soon!

Nov 2023 – Mar 2024 · 4 mos · Gurugram, Haryana, India · On-site

• PRODUCT DIVISION HEAD:
• Product Planning, Architecture & Growth;
• Product Design; and
• Data Analytics & Decision-making

Sep 2021 – Nov 2023 · 2 yrs 2 mos · New Delhi, Delhi, India · On-site

• PRODUCT DIVISION HEAD - GFG Courses & Practice Ecosystem:
• Directed GeeksforGeeks’ Flagship “Course Learning Ecosystem” Revamp (Business & Consumer Front) with focus on Increased User Retention & Stickiness leading to Improved Course Engagement, Completion Rate and Revenue.
• Identified B2B Opportunities and Built a Robust “Course Performance Dashboard” – Opening New business avenues and contributing towards Overall Business Revenue in 2023.
• Delivered an In-House CRM Software resulting in Improved Reported Issue Forecasting and Identification, Faster Fixes and Decrease in Overall Refunds. Also, aiding in a Streamlined & Output Driven Product Improvements and Long-Term Direction.
• Improved “Daily Coding Challenges” Product (POTD) by Conducting Product & Market Research (User Engagement and Behavioural Analysis). Introduced Gamification Elements and Reward-based Features leading to a Steady Growth of Userbase. Reaching approx 1M Monthly Active Sessions on “POTD” Product.
• Unified and Standardized the In-House Comment System (Microservice) for the Entire GFG Website. Resulting in an Improved User Experience and Engagement and User Stickiness.
• Developed “Live Doubt Support” (Microservice) in GFG Learning Portal that resulted in Increased User Engagement and Improved Operational Efficiency via Automated Dashboards.
• Improved “Coding Problems” Product with a Visual Revamp along with Multiple User-centric Features that led to an Increased Traffic, User Engagement and Retention.
• Defined, Developed and Executed an In-Depth User Funnel Increasing the Overall Quality Leads Identification to Conversions.
• Developed and Established an Effective Product Development Process resulting in an increase in Overall Efficiency and reaching Timely Project Deployments Successfully.

Jan 2021 – Aug 2021 · 7 mos

• PRODUCT MANAGEMENT:
• Directed Market Research to gain a better understanding of User Behavior and Competition leading to Improved Product Development. (Web + App)
• Developed and Supervised Product Roadmaps, Creating Action Plans & Operational Strategies.
• Established and Supervised Product Wire-frames (Website, Mobile Application) & strategic solutions for improved core products and services.
• Product Brand Management & Overseeing 3rd Party Collaboration.
• Strategized and worked on Junior Hacker Brand, website, dashboards and mobile application.
• Devised strategy for Studypod App focusing on Increased Conversions in Q2.
• Established Analytics and Optimization using Amplitude and Google Optimizer for both App and website.
• Managed Team Collaboration (Technology, Design, Marketing, Finance, Sales & Operations teams etc.) for developing an in-depth understanding of target users, bridging gaps in core products, managing operational issues and customer conversions.
• PRODUCT MARKETING:
• Creating & Optimizing User Journey Strategies for Optimum Conversions.
• Established 3rd Party Collaboration with Corporate (Kodak, Havells, Fujifilm)
• Analyzing User Behavior, Deriving Key Insights & Documenting.
• A/B Testing for Improved quality Web Traffic and KPIs.
• Acquisition and Usage of data for Overall Product & Brand Growth.
• Monitoring and Reporting User Analytics.

Sep 2020 – Dec 2020 · 3 mos

• Designing Product Wire-frame (Website, Mobile Application) & solutions to
• improve the core products and services.
• Setting up Roadmaps, Creating Action Plans & Operational Strategies.
• Established Analytics and Optimization using Amplitude and Google
• Optimizer for both App and website
• Creating & Optimizing User Journey Strategies for Optimum Conversions.
• Analyzing User Behavior, Deriving Key Insights & Documenting.
• Acquisition and Usage of data for Overall Product & Brand Growth.
• Monitoring and Reporting User Analytics.

Jun 2019 – Jun 2020 · 1 yr · Gurgaon, India · On-site

• Spearheaded the Product Launch of Parryware Brand via Amazon India (Cloudtail);
• Initiated a New division focusing on Online Space & Modern retail for Sales, Marketing & Operations.
• Parryware Brand Launch via Amazon India estimating 300 Cr Annual Revenue exclusively via Online Channel.
• Set up Operations and Blueprint for Amazon & Flipkart

May 2018 – Jul 2018 · 2 mos · New Delhi Area, India

• Generated Sales for Encraft India as a Sales Executive
• Conducted marketing campaigns as a part of the marketing team
• Gave presentations to corporate clients
• Lead generation

Jun 2015 – Aug 2015 · 2 mos · New Delhi Area, India

• Part of Web Designing Team
• Worked in PHP and Web Designing. Designed and constructed websites.
• Also a part of the sales and marketing team.