Ashik MJ

Product Manager

Chennai, Tamil Nadu, India11 yrs 11 mos experience

Highly Stable

Key Highlights

Over 10 years of experience in B2B SaaS product marketing.
Proven track record in driving product adoption and customer engagement.
Expert in crafting messaging that aligns with customer needs.

Stackforce AI infers this person is a Product Marketing expert in the SaaS industry.

Contact

Skills

Core Skills

Product MarketingProduct Positioning & MessagingLead Generation

Other Skills

Bug TrackingCompetitive AnalysisContent DevelopmentCustomer AnalysisCustomer ExperienceCustomer ServiceEmail CampaignsEvent MarketingFitness TrainingHealthcare Information TechnologyInbound Lead GenerationIssue IdentificationLeadershipManagementMarine Engineering

About

Product Marketing and Strategy professional with 10+ years in B2B SaaS, specialized in amplifying product voices and crafting messaging that drives adoption, retention, and growth. Experienced across start-ups of all sizes, I leverage competitive intelligence to refine go-to-market strategies and position products effectively. A product enthusiast and natural storyteller, I focus on aligning messaging with customer needs and business goals to boost engagement and loyalty. Outside of work, I nerd into CX, politics, cricket, F1, and fitness. Key Skills: Product Marketing | Product Positioning & Messaging | Product-Led Growth | GTM sales plays | Sales & Partner Enablement | Competitor Intelligence | CX | Lead Generation | Campaigns, Branding & Communication Management

Experience

11 yrs 11 mos

Total Experience

2 yrs 10 mos

Average Tenure

1 yr 6 mos

Current Experience

Zenoti

Lead - Product Marketing Manager

Dec 2024 – Present · 1 yr 6 mos

Product MarketingProduct Positioning & Messaging

Freshworks

2 roles

Lead - Product Marketing

Promoted

Mar 2022 – Dec 2024 · 2 yrs 9 mos

Product MarketingProduct Positioning & Messaging

Product Marketing Manager

Nov 2018 – Mar 2022 · 3 yrs 4 mos

Product messaging and positioning – Develop product positioning and messaging that resonates with customers and differentiates our organization in the market
Content Development – Conceptualize and create an educational product and solution content for a variety of platforms
Sales enablement – Communicate value proposition and provide high-value sales tools, training, and collateral
Market, customer, and competitive analysis - Expertise on the customer, the industry trends, and the players in the market
Product and Feature adoption - Drive adoption of the product and features amongst the customer base

Product MessagingContent DevelopmentSales EnablementMarket AnalysisCustomer AnalysisCompetitive Analysis+3

Gofrugal technologies pvt ltd

Product Marketer

Dec 2016 – Nov 2018 · 1 yr 11 mos · Chennai Area, India

35% increase in inbound leads from India & MENA regions, owning the company website, driving email & social campaigns, Webinars & Online presentations
Headed beta/pilot programs to understand customer behavior, gather new requirements to make enhancements, driving the Go-To-Market plan
Increased user engagements by 8% with constance product nudges tailored based on user behavior personas
Improving Customer experience at all touch points from sales, implementation, support by working with cross-functional teams to digitize and capture every user engagement measured by a CX score
Reduced 33% phone support engagements by analyzing customer behavior and curating content into our ChatBot that was built as a deflect incoming call volumes
Strategized a successful Event marketing campaign at India's largest Food & Hospitality Fest ITPO Aahar, 2018 to attract a suitable audience & secured optimum SQLs

Inbound Lead GenerationEmail CampaignsSocial CampaignsWebinarsCustomer ExperienceEvent Marketing+2

Swaas systems

Product Marketing Associate

Jul 2016 – Dec 2016 · 5 mos · Chennai Area, India

Up to 7% increase in user retention by simplifying product UI and building features
Increased user retention up to 4% enhancing product quality with respect to content, interfaces working with cross-functional teams
5% increase in user acquisitions by conceptualizing & heading various product & social marketing campaigns across platforms

Toastmasters international

Member

Feb 2015 – Nov 2018 · 3 yrs 9 mos · Coimbatore

Sano technologies llp

Associate - Product & Marketing

Jul 2014 – Jul 2016 · 2 yrs · Coimbatore Area, India

Gathered user requirements, managed product features, working closely with designers and engineering teams.
Managed Adwords, social media campaign calendars, reaching out to market influencers, creating & testing ad copy, landing page optimization
8 major client acquisitions within 6 months from the product launch.

User RetentionProduct UI SimplificationSocial Marketing CampaignsProduct Marketing