Ashish Nair

Business Development Executive

Delhi, Delhi, India12 yrs 8 mos experience

Highly Stable

Key Highlights

Over 10 years of experience in revenue-driven roles.
Proven track record in digital strategy and account management.
Expertise in driving growth for startups and established brands.

Stackforce AI infers this person is a MarTech expert with a strong focus on digital strategy and account management.

Contact

Skills

Core Skills

Account ManagementDigital MarketingMarketing StrategyContent Marketing

Other Skills

Team ManagementEnthusiastic self-starterObject orientedMarket ResearchTeamworkSellingCompetitive AnalysisPowerPointEnglishAdvertisingMarketingMicrosoft OfficeCommunicationNegotiationEmail Marketing

About

A decade-plus of experience scaling revenue-driven portfolios, backed by expertise in digital strategy, branding, and account management. The mission is to proactively uncover opportunities, convert them into impactful outcomes, and craft customer experiences that not only delight but also accelerate scalable business growth. Experience : An Account Manager for Mid Market India at Meta, partnering with 35+ startups to scale their user acquisition and brand growth. My role involves driving marketing strategies and leveraging Meta’s advertising and messaging ecosystem, to achieve impactful results on revenue. Provided strategic leadership to accelerate advertiser adoption of WhatsApp Business Messaging in mid-market India, creating benchmark, first-in-segment case studies. Previous experiences include managing agency media relationships to accelerate Ad sales revenue for Television Media at Colors and MM TV. Dedicated to collaboration and data-informed solutions, I focus on enabling businesses to achieve their goals through strategic and innovative approaches. My track record of delivering impactful results achieved by having expertise in digital strategy, account management, and branding, aligning with the dynamic needs of the media and technology landscape.

Experience

12 yrs 8 mos

Total Experience

4 yrs 2 mos

Average Tenure

Current Experience

Viacom18 media private limited

Manager

Jan 2018 – Oct 2022 · 4 yrs 9 mos · India · On-site

Conceptualized and executed integrated marketing solutions combining TV, digital, and on-ground activations, with Bigg Boss enabling brands to engage audiences through immersive consumer experiences. One of the brands India Gate Basmati Rice saw increased sales of 35% during campaign period & 15% improvement in brand recall & aided Lift.
Built premium content monetization models through sponsorships, branded segments, and impact inventory, generating 20%+ of channel revenue from integrated brand partnerships in FY 2021–22.
Delivered 103% revenue target achievement during pandemic-impacted FY 2020–21, increasing
market share to 31% vs. 24% target through strategic brand collaborations and premium pricing
models.
Optimized content-led revenue streams and advertiser value creation, achieving 109% revenue
target in FY 2019–20 while exceeding Effective Rate (ER) benchmarks at 120%.

Account ManagementMarketing Strategy

Mmtv ltd - malayala manorama television

Senior Executive - Marketing & Sales

Jun 2013 – Dec 2017 · 4 yrs 6 mos · India · On-site

Developed a global brand positioning strategy that expanded brand visibility across India and GCC
markets, contributing to 20% growth in advertising partnerships.
Led marketing launches and cross-platform promotional strategies for flagship shows on Mazhavil
Manorama, increasing show viewership by 25%+ and boosting advertiser participation by 30%.
Negotiated and executed a strategic brand integration deal with ITC Limited for Candyman,
embedding the brand into Indian Voice Junior and driving a successful Kerala market launch reaching
10M+ Viewers
Conceptualized and executed branded content solutions for Nestlé’s Milkmaid, achieving high
consumer engagement and retail activation support, contributing to double-digit sales growth in
Kerala during campaign periods.
Led market research, audience analytics, and strategic account planning across India and GCC,
identifying high-growth advertiser segments and enabling 15–20% revenue growth in key accounts