Ashish (okay) Burade

Co-Founder

Mumbai, Maharashtra, India11 yrs 1 mo experience

Most Likely To SwitchHighly Stable

Key Highlights

Bootstrapped e-commerce business to $500K+ ARR.
Led user acquisition for a $10M+ consumer tech startup.
Expert in Go-to-Market strategy and full funnel growth.

Stackforce AI infers this person is a B2C E-commerce and Consumer Tech Growth Expert.

Contact

Skills

Core Skills

Go-to-market StrategyGrowth ConsultingP&l ManagementBusiness DevelopmentUser AcquisitionPerformance MarketingProject Management

Other Skills

Account ManagementAdvertisingAnnual PlanningBrand ManagementBusiness AnalysisBusiness OperationsBusiness StrategyCRM AnalyticsChannel SalesCommunicationConversion OptimizationCritical ThinkingCustomer AcquisitionCustomer ExperienceCustomer Onboarding

About

Built & scaled brands across eCom, consumer tech and retail. Bootstrapped my first e-commerce business to $500K+ ARR. Previously headed the user acquisition charter for a $10M+ consumer tech startup. Currently helping early-stage consumer brands with GTM strategy and full funnel growth.

Experience

11 yrs 1 mo

Total Experience

1 yr 10 mos

Average Tenure

3 yrs 10 mos

Current Experience

Addtocart consulting

Founder & Head Consultant

Aug 2022 – Present · 3 yrs 10 mos · Mumbai, Maharashtra, India · Remote

Boutique consulting agency that helps consumer brands scale online.
Past clients include brands in FMCG, wellness and lifestyle categories across India & UAE.

Go-to-Market StrategyGrowth ConsultingMarketing Strategy

Flatheads

Head of Growth

Jan 2022 – Jul 2022 · 6 mos · Bengaluru, Karnataka, India · On-site

Managed the overall P&L from D2C & marketplaces (Amazon, FK).
Led international expansion in US (Zappos, Amazon.com) and UAE (Noon, Namshi).

P&L ManagementGo-to-Market StrategyGrowth Initiatives

Rookiedeck

Co-founder & CEO

Oct 2019 – Dec 2021 · 2 yrs 2 mos · Mumbai, Maharashtra, India · Hybrid

Built India's first content-driven & community-focused platform for buying sporting goods online.
Think Nykaa, but for sports!
Bootstrapped the company to $500K+ ARR; served more than 10K+ customers.
Made some money, lost some money. Exited the business post Covid.

Team LeadershipP&L ManagementBusiness Development

Fitternity

2 roles

Head of User Acquisition

Dec 2018 – Oct 2019 · 10 mos · Mumbai, Maharashtra, India · On-site

Led the user acquisition charter via paid channels, managing marketing spends of $80K+ monthly.

Performance MarketingUser AcquisitionMarketing Campaigns

P&L Head - New Cities

Jun 2018 – Dec 2018 · 6 mos · Mumbai, Maharashtra, India · On-site

My first startup exposure. Witnessed 0 → 1 → 10 journey very closely :)
Led revenue ops and business development for newly launched cities like Hyderabad & Bangalore.
Later transitioned from sales to marketing P&L.

P&L ManagementBusiness DevelopmentVendor Management