ATANU PAL

CEO

Bengaluru, Karnataka, India11 yrs 4 mos experience

Highly Stable

Key Highlights

Over 12 years of IT expertise in web analytics.
Certified Adobe Analytics Architect and CJA Developer Expert.
Led a team of 5 in analytics tagging activities.

Stackforce AI infers this person is a MarTech expert with strong analytics and implementation skills.

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Skills

Core Skills

Adobe AnalyticsCustomer Journey AnalyticsAdobe Launch

Other Skills

Adobe Experience Platform (AEP)JavaScriptAdobe DTMRTCDPHTMLCorticon Business Rules ManagementNode.jsSQLpostmanREST APIs

About

• Over 12 years of IT expertise, specializing in Web Analytics Enablement for 8 years • Designed and developed various analytics tracking solutions using AEP Web SDK, Adobe Launch (Tags), Adobe Analytics, Adobe Experience Platform (AEP) and Customer Journey Analytics (CJA), Adobe Target • Architected data ingestion and profiling solutions in AEP, including designing XDM data models, leveraging source connectors, building schemas, datasets, data governance, Query Service and RTCDP • Currently Certified in Adobe Analytics Architect Master and Customer Journey Analytics Developer Expert. • Lead a team of 5 in day-to-day analytics and third-party marketing tagging activities. Collaborate effectively with diverse stakeholders, including web analysts, data scientists, platform engineers, product engineers, project managers, and product owners.

Experience

11 yrs 4 mos

Total Experience

11 yrs 4 mos

Average Tenure

11 yrs 4 mos

Current Experience

Adobe

4 roles

Lead Implementation Engineer

Promoted

Jul 2022 – Present · 3 yrs 10 mos · Bengaluru, Karnataka, India

Roles & Responsibilities --
Leading a team that owns and manages Web Anlaytics Tagging implemenatation across adobe.com and various web properties.
Design and Optimise Analytic Solutions that could genarate better Analytic Insights using Adobe Analytics, Customer Journey Analytics, Adobe Experience Platform and Adobe Launch Tag Manager
Mentoring Team : Mentor and guide team members on various Analytics tasks, fostering a collaborative and learning-oriented team environment.

Adobe LaunchCustomer Journey AnalyticsAdobe Experience Platform (AEP)JavaScriptAdobe Analytics

Senior Analytics Enablement Engineer

Promoted

Jul 2020 – Apr 2023 · 2 yrs 9 mos · Bengaluru, Karnataka, India

Roles & Responsibilities --
In the role of a Subject Matter Expert , I played a pivotal role in orchestrating the proficient deployment of analytics tracking across diverse customer-facing Adobe sites, utilizing both Adobe Launch and Adobe DTM (Legacy).
Requirements Coordination
Tracking Strategy Formulation
Technical Documentation
Adobe Launch/DTM Implementation
Crafting Diverse analytics tracking solutions

Adobe LaunchCustomer Journey AnalyticsAdobe Experience Platform (AEP)JavaScriptAdobe Analytics