Oct 2019 – Jan 2021 · 1 yr 3 mos · Bengaluru, Karnataka, India

• Driving and leading projects for long term business growth

May 2018 – Sep 2019 · 1 yr 4 mos · Bengaluru, Karnataka, India

• Lead the central growth and strategy charter for entire Home business unit. Identified levers for growth for the category and liaised with product, content, Catalog, market place and supply chain teams to align Home BU's key growth drivers and OKRs for these cross functional teams.
• These are aimed atvdriving better pre purchase experience, discovery of products, interventions during customer journey, building right selection and providing rich content to consumers to aide a better purchase decision.
• Thought leadership to chalk out a product Experience roadmap for Home and implement a selection growth strategy for Home

Apr 2017 – Mar 2018 · 11 mos · Gurgaon, Haryana, India

• Complete ownership for P&L, growth strategy, sales and events planning for Handbags & Clutches category
• Optimized pricing to drive 40% growth in top-line and 200% in bottom-line
• Collaborated with sourcing teams and vendors to ensure healthy inventory and pricing; operations and supply chain teams to smoothen process gaps and marketing teams to optimize promotions, merchandising and targeting
• Analysed and addressed customer issues; improved category NPS by 50%
• Identified potential and new brands to be on-boarded; proposed their go-to-market strategy; increased their top-line contribution to 15% of the category

Jul 2016 – Mar 2017 · 8 mos · Gurgaon, Haryana, India

• Strategized, planned and executed sales and promotional and sales campaigns
• Constantly performed competition mapping and customer analytics to close gaps, identify buying behavior, enhance engagement, discoverability and improve overall customer experience

Apr 2015 – Jun 2015 · 2 mos · New Delhi Area, India

• Worked in the Fashion Category department of the organization
• Received a Pre-Placement Offer
• Took ownership of reducing complaints and improving customer experience for fashion 2015-16
• Analyzed and identified key problem areas & set monthly and weekly category CPS targets
• Coordinated with all sub-categories, devised an action plan with timelines for CPS
• Suggested measures for content enhancement and reduction of size and quality related issues
• Achieved 10% reduction in customer complaints for major fashion sub-categories
• Developed prototype model for category scorecard to evaluate a category’s performance
• Performed root cause analysis of ANDON de-listing process to identify why the products were de-listed and how they can be re-enabled on the website

Jul 2013 – Jun 2014 · 11 mos · Noida Area, India

• Was part of the property posting engineering team of 99acres.com division.
• Spearheaded technical issues of property posting engineering module.
• Implemented feature to capture property verification requests while posting property
• Mentored junior team members, delegated work and helped them understand the system
• Member of recruitment process and interviewed college graduates for technology profiles
• Integrated functionalities in property posting form to enhance User Experience
• Optimized website’s Sitemap generation code and reduced throughput time by 50%
• Documented entire code base of Property Posting module to aid the process of knowledge transfer
• Worked in an agile environment

Aug 2011 – Jul 2013 · 1 yr 11 mos · Bengaluru Area, India

• Worked in Research and Development Department of the organization.
• Developed web pages and interfaces using technologies like PHP, MySQL, HTML5, CSS3, JavaScript, JQuery
• Worked on browser compliance by redesigning IE specific legacy code to suit contemporary browsers
• Upgraded version of three modules to PHP5.4 and made security enhancements
• Remodeled and replaced existing manual model of registering new CA's with Tally with new dynamic, automated system
• Engineered a website for the government to track progress of Ministry of Rural Development projects
• Designed and implemented dynamic reports and customizable MIS generating interfaces and user friendly dashboards
• Analyzed and devised a generic algorithm to fetch any form of data for dashboards of MoRD projects