May 2025 – Present · 1 yr

Jan 2023 – Apr 2025 · 2 yrs 3 mos

Jun 2022 – Dec 2022 · 6 mos

• Developed comprehensive strategies and successfully executed multiple business charters for maximum output.
• Optimized cost and maximized revenue to meet monthly and quarterly EBIDTA targets set by the organization, resulting in a positive impact QoQ.
• Conducted regular business reviews to monitor health metrics and revenue lines, suggesting appropriate course corrections.
• Managed a diverse range of charters including promos, ads, commission upsell projects, marketing campaigns, hygiene checks and growth initiatives. Supported implementation through Key Account Managers.
• Created segmented client groups using variables like location, cost, and nearby competitors to devise effective strategic plans.
• Created diverse approaches to advertise and promote Zomato's brand.

Apr 2021 – May 2022 · 1 yr 1 mo

• Collaborated with the City Head to optimize cluster business operations and scrutinize P&L statements.
• Managed target assignments, lead allocation, and performance tracking to maximize productivity.
• Cultivated ongoing connections with essential merchants in the city by scheduling frequent face-to-face meetings.
• Maximized revenue by actively up-selling each business opportunity.
• Utilized data tracking to enhance client ROI by suggesting effective strategies for campaign creatives and messaging within the portfolio.
• Managed city inventory to enhance yield, revenue generation, utilization, and penetration.
• Implemented targeted learning initiatives to upskill and bridge knowledge gaps within the team

Sep 2020 – Mar 2021 · 6 mos

• Grown to highest GMV portfolio in Lucknow. i.e. Rs. 4 Cr+/month with an order volume of 18%+ of the city.
• Bringing 2 of the popular chain accounts exclusive with Zomato having a commissionable Value of Rs. 1.35 Cr/month.
• Onboarding Premium merchants, helping in increasing premium users. Which directly helping in driving P&L management for Zomato.
• Planning and working for increasing average order value for the city.
• Analyzing data and ensuring WoW growth of key strategic merchants by increasing their orders and average order value.
• Evaluated business requirements, leveraging information and data for order growth.
• Having Booked revenue of Rs. 8 Lakhs+/month with various ads campaigns and promotions on Zomato with proper ROI and data to merchants for long-term engagement.

Nov 2018 – Sep 2020 · 1 yr 10 mos

• Secured high-value accounts through consultative selling, effective order growth solutions, and business opportunities.
• Taken various data-driven initiatives in the city for excelling growth like conversion improvement drive, food shots coverage, Price parity, filling cuisine gap, etc.
• Keeping regular check of City DC, Promo, Supply check with respect to competition.
• Managing and growing key strategic accounts for Zomato in Lucknow.
• Responsible for decision-making on pricing and coverage of delivery areas.
• Pitching and closing month-on-month Ad sales targets to various clients thereby generating maximum revenue from them by showing them the growth and visibility parameters on the platform through digital push.
• Handling some key and high potential clients with a total portfolio of 100+ restaurants and laying major emphasis on their growth and driving a whole marketing campaign.