Mar 2022 – Jun 2022 · 3 mos

• Will be mentoring TechStars Filecoin Accelerator Program and helping entrepreneurs build next-generation web3 products on the decentralized storage network of Filecoin.

Sep 2020 – Present · 5 yrs 9 mos · San Francisco Bay Area

• Fastest Real-Time Cloud.
• Raised $6M+ over pre-seed and seed rounds.

Aug 2020 – Sep 2020 · 1 mo

Sep 2018 – Jul 2020 · 1 yr 10 mos

• Consulted various B2C startups in India
• Setting up of growth & retention hooks
• Strategizing growth campaigns while keeping unit economics in check (lower CAC, higher LTV)
• Set up the playbook to hire product marketers

Jan 2017 – Jul 2018 · 1 yr 6 mos · Bengaluru, Karnataka, India

• Zefo is an online marketplace for pre-owned furniture and appliances. It has raised $19.1m from institutional investors to date.
• Decreased Cost/Net Revenue for Delhi-Adwords campaign by 55%. Achieved a M-o-M (Month on Month)growth of 15% in NMV leading to a positive Contribution Margin.
• Built SQL queries for automating the repetitive tasks using Python’s Cronjob. This increased the time efficiency of the overall Digital Team by 12%.
• Built Spend per SKU logic to increase the Shopping campaign’s efficiency by 23%.
• Segmented products and targeted them based on their age and condition. This helped decrease cancellation by 20 % and increased NPS to 60%.
• Created & tested multiple attribution models which increased spend efficiency by 43%.
• Created Rockstar products logic with the help of the category team followed by subject line changes for emailers. These helped increase Open Rates by 47% and Click Rates by 11% respectively.
• Built custom-created remarketing audiences which decreased spend spillage and CAC by 17% and 10% respectively.
• Automated data through query explorer to get unsampled data which improved precision and increased efficiency by 60%
• Drove Brand Alliances with OLA and Paytm to boost cross-selling and increase the top funnel users

Apr 2016 – Dec 2016 · 8 mos · Mumbai Metropolitan Region

• Taskbob was one of the leading Series A funded technology startups offering reliable home services in India. It secured $5.5m from institutional investors.
• Achieved a growth of 70% M-o-M in organic search. Moved from 20+ position in google rank to top 5 for maximum keywords.
• Migrated 350+ old links to new links using 301 redirect making sure link juice is not affected.
• Using ASO, grew app install base from 30,000 to 250,000 in a span of 8 months.
• Built logic of the site structure for indexibility. Number of google indexed pages increased 24X
• Built structural formats for making campaigns through Adwords Editor. This increased time efficiency by 20%.
• Worked with affliates on incentivized & non-incentized downloads of the app based on CPR (Cost per
• registration model).This increased inorganic downloads by 25%.
• Automated user push notification flows based on cohorts of consumers.
• Used various Off-site SEO optimizations like social bookmarking, directory submissions and yellow pages to increase backlinks from 7 to 185.

Dec 2014 – Jan 2015 · 1 mo · Mumbai Metropolitan Region

• Industrial Meet-ups with the Marketing Director of the Large Scale Industries and Medium Scale Industries to propose and pitch them to inculcate Industrial Visits ( IV's) for school and college students in their agendas.
• Interviewing the top tier person of Large and Medium Scale industries on record (with permission) regarding their views on the educational system in India and the take on Industrial visits. This was followed by compiling a short note of their ideologies with Audio attached to validate the same.
• Inspection and Compiling the Industry Data - My work here involved doing the inspection of Industry and getting familiar with the major equipment used in there. This was followed by compiling and classification of Industry and niche technicality used in there based on various Engineering branches which exists in India.
• Finalizing and Organizing Meet-ups with various colleges- Based on the approval by the Industry side , the further job was to fix the Industrial visit of specific students (who registered through Purple Squirrel) with the designated Industries.

Jul 2014 – Apr 2015 · 9 mos · Greater Jaipur Area

• The Google Student Ambassador Program is an opportunity for students to act as liaisons between Google and their universities.
• My Responsibilities were :
• Being the Management Head - objective bestowed upon me was to conduct and handle all the events of Google at Institute as well as city level. This includes all the major events of Google taking place all across the country which are Google-Hackathon,Google App Developer Challenge.
• Did online promotions and live tweeting for the events which improved my digital and social media marketing skills.
• Assisted the marketing team to ideate and implement marketing strategies.
• Engage with the community and ensure that the communication is seamless through the mailing list, events calendars, announcements etc
• Help in planning and executing events and work with third party event partners to execute events locally.

May 2014 – Jul 2014 · 2 mos · Noida, Uttar Pradesh, India

• Work involved researching on the Summits followed by joint collaboration with partners to get an extensive reach and penetration among the Women Audience
• Networking and Campus Ambassador associations - Work here involved getting in loop with the young women audience to expand the CA base. The crux consisted of Telephonic and Skype interviews of these people which tested their past work , Influence reach. on social Network and their conversation skills.
• Content writing for the initiative named " Sheroes at Work " - It involved writing and publishing posts for all the highlighted women in the country who have created a profound impact in the life of themselves as well as others by either opening a venture of their own or by being a part of some social activity.
• Did user engagement activity for the Facebook page of Sheroes by starting off programs on it like Photos at Work which focused on writing and posting pics. The programs were focused to make it intent specific in order to increase the user engagement rate on the social platform.