Ayush Shukla — Performance Marketing Manager

I’m a Computer Science Graduate turned AI-Fuelled Performance Marketing Enthusiast with a sharp eye for data-driven growth and creative storytelling. Over the last 5+ years, I’ve worked across startups, agencies, media, MarTech and NBFCs, helping businesses build scalable marketing systems powered by Agentic AI, SEO, Social Media, and Performance Marketing. As a Vibe Marketer, I believe marketing is not just about clicks and impressions, it’s about creating meaningful connections, amplifying brand energy, and turning data into impact. My approach combines AI-powered automation, funnel management, SEO strategies, and social media storytelling to craft campaigns that perform today and scale tomorrow. <What I Do Best> •> Performance Marketing & Paid Media – Google Ads, LinkedIn Ads, Meta Ads, Amazon, Flipkart & Quora •> Agentic AI Marketing Automation – AI workflows, automation-driven campaign scaling •> SEO & Inbound Growth – Advanced keyword research, competitor benchmarking, site health optimization •> Funnel Management & Analysis – End-to-end funnel optimization, attribution logic, performance insights •> Social Media Marketing & Vibe Building – Paid + organic growth, influencer marketing, community engagement •> Next-Gen Optimization – GEO (Generative Engine Optimization), AEO (Answer Engine Optimization), AIO (AI Optimization), Voice Optimization & Advance SEO <Digital Marketing Tools In My Bucket> •> Ads Manager (Google, Meta/Facebook, Amazon, LinkedIn, Twitter/X & Quora Ads) •> Web Analytics (Google Analytics 4, Universal Analytics) •> Site Health & SEO Management (Google Search Console, SEMrush, Keyword Planner) •> Marketing Automation (N8N, Zapier, Mailchimp, ActiveCampaign) •> Tag Management (Google Tag Manager) •> Heatmaps & Behavior Tracking (Microsoft Clarity, Hotjar) •> Funnel Management, Optimization & Analysis (Custom logic frameworks, multi-touch attribution models) •> CRO Tools (OptinMonster – Exit Intent, A/B Testing Platforms) •> Data Visualization & Reporting (Power BI, Google Data Studio / Looker Studio) 📩 Let’s connect if you’re looking to scale with SEO, GEO, AEO, AIO, Performance Marketing, Social Media Marketing, Agentic AI Automation, Vibe Marketing or a full-funnel marketing strategy that blends data, creativity and vibes.

Stackforce AI infers this person is a Digital Marketing Specialist with expertise in Fintech and SaaS industries.

Location: Ahmedabad, Gujarat, India

Experience: 5 yrs 7 mos

Skills

Performance Marketing
Digital Marketing
Brand Development

Career Highlights

Over 5 years of experience in performance marketing.
Expert in AI-driven marketing automation and funnel management.
Proven track record of optimizing digital campaigns for growth.

Work Experience

Tatvic ®

Performance Marketing Lead (1 yr 2 mos)

Bajaj Finserv

Deputy Unit Manager - Performance Marketing | COE - ARU (Acquisition Retention Utilisation) (6 mos)

Manager - Performance Marketing | COE - ARU (Acquisition Retention Utilisation) (1 yr 5 mos)

Dainik Jagran INEXT

Assistant Manager - Digital Marketing and Brand Development (1 yr 3 mos)

Juntrax Solutions

Digital Marketing Strategist (8 mos)

Digital Marketing Consultant (7 mos)

CARS24

Digital Marketing Intern (3 mos)

Education

Bachelor of Technology - BTech at SRM IST Chennai

Ayush Shukla

Performance Marketing Manager

Ahmedabad, Gujarat, India5 yrs 7 mos experience

Key Highlights

Over 5 years of experience in performance marketing.
Expert in AI-driven marketing automation and funnel management.
Proven track record of optimizing digital campaigns for growth.

Stackforce AI infers this person is a Digital Marketing Specialist with expertise in Fintech and SaaS industries.

Contact

Skills

Core Skills

Performance MarketingDigital MarketingBrand Development

Other Skills

A/B TestingAdvertisingAgency ManagementAnalyticsApp Store OptimizationAttention to DetailAttribution logicAugmented Reality (AR)B2B MarketingB2B Marketing StrategyBrand AwarenessBrand MarketingBudget ManagementBusiness AnalysisCRO

About

Experience

5 yrs 7 mos

Total Experience

1 yr 5 mos

Average Tenure

1 yr 2 mos

Current Experience

Tatvic ®

Performance Marketing Lead

Apr 2025 – Present · 1 yr 2 mos · Ahmedabad, Gujarat, India · On-site

Bajaj finserv

2 roles

Deputy Unit Manager - Performance Marketing | COE - ARU (Acquisition Retention Utilisation)

Sep 2024 – Mar 2025 · 6 mos · Pune, Maharashtra, India · On-site

Manager - Performance Marketing | COE - ARU (Acquisition Retention Utilisation)

Mar 2023 – Aug 2024 · 1 yr 5 mos · Pune, Maharashtra, India · On-site

Achievements and Contributions
Leveraged ARU, App, and Web channels for lead generation.
Increased Push Notifications CTR from 0.50% to 1.48% (196% growth).
Boosted SMS Campaigns CTR from 0.20% to 0.42% (110% growth).
Enhanced SMS Attribution from 0.021% to 0.026% (24% growth).
Increased Cashback Applications from 11% to 17% (55% growth).
Spearheaded improvement in Funnel Ratios.
Developed Digital Marketing Strategies and Budget Planning.
Leveraged Digital Marketing to enhance the contribution of Marketing Channels in the overall Funnel.
Created and revamped logic for Contribution and Attribution.
Implemented UI/UX changes in the customer journey for better Conversion Rate Optimization (CRO).
Enhanced customer journey for improved conversion rates.
Managed stakeholders and team effectively.
Conducted A/B Testing across various scenarios to achieve better results.
Created new segments for improved conversion.

Lead generationPush NotificationsSMS CampaignsFunnel RatiosDigital Marketing StrategiesAttribution logic+5

Dainik jagran inext

Assistant Manager - Digital Marketing and Brand Development

Nov 2021 – Feb 2023 · 1 yr 3 mos · Kanpur, Uttar Pradesh, India · On-site

Achievement and Contributions:
Managed the brand’s online web and social media presence.
Reduced Average CPV from Rs. 1.2 to 0.43 and Average CPM from Rs. 85 to 15.27 through performance marketing campaigns.
Designed and implemented 360-degree digital media plans for brand campaigns, IPs, and CLAs.
Developed digital content marketing and funnel strategies.
Improved ROI via A/B testing and Conversion Rate Optimization (CRO).
Handled influencer marketing campaigns for IPs and CLAs.
Managed on-page and technical SEO for the website.
Monitored site health, analytics, CRO, and reporting.
Generated and nurtured B2C and B2B leads.
Coordinated with BTL, editorial, and IT teams.
Collaborated with in-house and external teams of developers, graphic designers, and content writers.

Digital media plansContent marketingCROInfluencer marketingSEO managementAnalytics+3

Juntrax solutions

2 roles

Digital Marketing Strategist

Mar 2021 – Nov 2021 · 8 mos · Bengaluru, Karnataka, India

Key Responsibilities and Achievements
Built the company’s online presence from the ground up.
Achieved 0 to 1 million organic impressions in 8 months.
Generated organic B2B leads through website, LinkedIn, Quora, and local listings.
Managed social media marketing (SMM), search engine marketing (SEM), and email marketing campaigns.
Oversaw site health, web analytics, conversion rate optimization (CRO), and reporting.
Developed a B2B content marketing strategy.
Managed a team of content writers and graphic designers.