Apr 2024 – Jun 2024 · 2 mos

Feb 2020 – Mar 2024 · 4 yrs 1 mo · Gurgaon, India

• Providing a new direction and leadership to marketing and communication team, developing & implementing brand management strategies while managing overall profitability of the operations.
• Instrumental in team strategic planning and providing support on all aspects of brand building and expanding business in neighboring countries.
• Analyzing company with industry peers to find areas of opportunity based on relative performance, GTM Strategy, suggesting possible measures & solutions to be implemented for performance improvement, which are aligned with company strategy.
• Efficiency handling the entire Marketing and Communications functions and revamping the International marketing function to ensure maximum returns.
• o Monitoring campaign effectiveness against KPI's in each region and ensuring targets are meeting effectively.
• o Working closely with business development teams and ensuring marketing activities are aligned to overall business goals.
• Contributing to events planning, budget management, projects management, vendor management also monitoring channel partner activities and formulating marketing strategy.
• Making fact-based decisions regarding marketing strategy to develop the name as a brand while designing effective and cost-efficient implementation programs based on Customer Analysis, Competitive Analysis, Collaborator Analysis & Industry Analysis.

Dec 2018 – Aug 2019 · 8 mos · Gurgaon, Haryana, India

• Explored potential business avenues & managed marketing operations for achieving the business targets; initiated market development efforts and increased business growth.
• Developed, reviewed and reported on the business development strategy; ensured the strategic objectives were well understood and executed by the team.
• Designed and implemented the strategy that fulfilled the objectives, maximized revenue, profits and market share of the company while streamlined overall operations pertaining to business development.
• Impacted organization profitability through effective strategic, tactical management decisions and new business development.
• Defined sales funnel, account strategy and sales plan based on changing market dynamics and other related factors.
• Finalized trade shows and worked with local Sales team to create target messaging that creates Thought Leadership in the region that leaves powerful impact messaging and story.
• Steered global campaigns through various stages of planning, design, development, execution and measurement. Established and maintained relationships with industry influencers and key strategic partners.
• Managed marketing budgets, including allocation, expense tracking and reporting to ensure activities align with defined marketing plans and strategies.

Apr 2014 – Nov 2018 · 4 yrs 7 mos · Gurgaon, India

• Prepared media strategy through various ATL & BTL mediums using offline as well as social media platforms
• Ensured market research coordination and data analysis interpretation and reporting. Provided communication solutions to new initiatives from inception to implementation.
• Actively participated in management meetings on communications requirements, planning and presenting solutions.
• Coordinated large scale events and participated in brainstorming session with the creative and technical teams to ensure development of sound communication plans in line with organization expectations.
• ail, print, direct mail, social media strategy development, brand awareness and drip marketing initiatives and integrate how these channels work together.
• Deep understanding of consumer behavior resulting in creating compelling marketing campaigns as per objectives and strategies laid out including creating content for corporate marketing collaterals, website/blog/social media, and other initiatives.

Jan 2013 – Feb 2014 · 1 yr 1 mo · Gurgaon

• Developed and maintained an understanding of assigned therapeutic area, including current and future market trends, products, and competitors.
• Media planning for effective use of marketing budgets
• Created creative and measurable campaigns to support consumer education and awareness.
• In partnership with doctors and cross-functional team, conducted customer outreach programs for demand generation.
• Developed and managed the Annual Marketing Plan including advertising, promotion, advisory boards, press coverage, speaker programs and events according to brand strategies and goals.
• Responsible for increasing organizations market visibility and market share by branding its image

Oct 2010 – Dec 2012 · 2 yrs 2 mos · Frankfurt Area, Germany

• Maintain and develop relationship with external suppliers and other agencies.
• Oversee the development and execution of flawless and timely marketing campaigns
• Partner with third party and global advertising/media teams to deliver the short- and long-term projects.
• Create business cases with a 360 view of the enterprise, with support and collaboration from analysis, consumer insights, operations, field marketing, and financial planning.
• Liaise with clients on event pre-work, review concept to identify implementation issues, event site selection and inspections.
• Lead execution of multi-channel marketing campaigns
• Monitor and communicate performance of marketing initiatives to business stakeholders
• Write/edit effective creative briefs that include campaign objectives and strategic messaging
• Interact and influence with all levels of the organization through persuasive communication and analysis.

Sep 2007 – Sep 2010 · 3 yrs · Charlotte, North Carolina Area and Noida

• Manage technical aspects of key marketing systems (email marketing, CRM, etc.) used to generate, distribute, and report on leads.
• Establish and maintain scalable processes that ensure best practices in campaign and lead management.
• Create and maintain metrics reports on marketing activities, effectiveness, and business impact.
• Responsible for adhering to team SLA on timeliness and accuracy, processing daily tasks, and ensuring proper workload distribution.
• Hands on experience of putting together metrics for SLA Management. Creating & Maintaining SOP's for various work threads and ensuring their periodic review.
• Acted as a Process Trainer to train the new hires on the process and on the operations and SLA policies.
• Coaching & mentoring monthly one-to-one review with the team members and giving development feedback.