Jun 2022 – Present · 4 yrs · San Francisco Bay Area · Remote

• Working with amazing founders in the trenches is one of the most rewarding parts of my career. Laser Ventures helps founding teams find product-market fit fast. We've helped companies like Intercom, Basecamp, Autobooks, Wyzant, Oura Ring, Intuit, and more reach this milestone and I'm excited to add many others to this list.
• My co-founder for Laser Ventures is Andrew Glaser. We typically work with companies with a product and customers who are either struggling to get true product-market fit results or want to ensure they build the right thing the first time. If you'd like to learn more, email me at bobmoesta@laser.ventures or DM me! Also, check out our website: https://www.laser.ventures/

Oct 2021 – Present · 4 yrs 8 mos · Remote

• LifeWeb 360 helps communities that have lost a loved one to celebrate their life by sharing memories. I advise and mentor the team on product, sales, and strategy.

Sep 2018 – Present · 7 yrs 9 mos · Evanston, Illinois

• Bob is A Lecturer in the area of Innovation & Entrepreneurship at Northwestern University's Kellogg School of Management Executive Education, where he teaches courses in new venture creation, innovation, research, and sales.

Nov 2010 – Jan 2020 · 9 yrs 2 mos · Detroit, Michigan

• RecoveryPark is a planned community redevelopment project for the city of Detroit that will include urban farming, education, commercial and housing development along with other projects that visions the rebuilding of a partner community with an eye toward financial and environmental self-sustainability. It is a projected 10-year, multi-million dollar project that will help the city and its residents recover through personal and economic empowerment. You can download the RecoveryPark story here.
• The Story of RecoveryPark is a narrative about how a collaborative effort can lead to neighborhood economic recovery through projects like urban farming. The narrative shows how urban farming can impact the local economy through job creation and neighborhood improvements. Jobs are created directly through urban farming activities and many more jobs are created in downstream activities such as food processing, packaging, and logistics.
• A growing Leadership Task Force, representing more than 25 collaborative partners in the areas of government, education, art, finance and philanthropy has been formed to help with the outreach, design, support and strategic planning for this project. This broad-based coalition, spearheaded by SHAR Foundation, is vested and committed to helping the city recover through this innovative project.
• This coalition believes urban farming and constructive land re-purposing is essential to the city for five reasons: space, money, human capital, environmental, and economic sustainability.

Jan 2010 – Present · 16 yrs 5 mos · San Francisco Bay Area

• The Clayton Christensen Institute is a nonprofit, nonpartisan think tank dedicated to improving the world through disruptive innovation. Founded on the theories of Harvard professor Clayton M. Christensen, the Institute offers a unique framework for understanding many of society’s most pressing problems. Our mission is ambitious but clear: work to shape and elevate the conversation surrounding these issues through rigorous research and public outreach.
• With an initial focus on education and health care, the Christensen Institute is redefining the way policymakers, community leaders, and innovators address the problems of our day by distilling and promoting the transformational power of disruptive innovation.
• The Christensen Institute is based in the San Francisco Bay Area in California.

Feb 2009 – Present · 17 yrs 4 mos · Grosse Pointe Farms, Michigan

• The Rewired Group specializes in Demand-Side Innovation. We help companies and individuals grow by enabling innovation from the Demand-Side; Changing buying and consumption behavior. We identify, design, and execute marketing, selling and buying systems for growth and focus on fast, high impact actions that leads to immediate results, growth and insight. Our approaches, methods, frameworks and software have help companies grow more than 20% when their current market was down more than 50%.
• We specialize in helping organization transform existing markets and create new ones through our experience and unique set of Demand-Side Innovation Tools. We help individuals transform their lives with education, tools and technology by changing the way the buy/spend time and money. All our systems are based on the Job-Based Market Model which allows us to identify and focus opportunities and design market changing solutions. Check us out at www.rewiredinc.com.

Jan 2008 – Feb 2009 · 1 yr 1 mo · Greater Detroit Area

• Managed major accounts, business plans, sales, marketing, and overall operations.
• Monitored the efficiency of operations in terms of operating costs, earnings potential, budget controls, and trends within the industry. Reported this information to owners.
• Planned and organized numerous programs including the implementation of a new CRM system.
• Well-developed management skills. Utilize all assets and resources available, maximizing employee productivity and performance to achieve goals and objectives.

Feb 2005 – Jan 2008 · 2 yrs 11 mos

• Grew revenue 20% when the industry was down more than 65% by implementing focused marketing programs helping people move out of their old homes.
• Managed and enhanced profitability of 14 operating locations producing $100 million in annual revenue.
• Directed sales and marketing activities, including long-range planning, market research, budgeting, pricing, and forecasting.
• Managed staff 40 including a brand manager, 2 sales managers, and 35 sales associates and 2 assistants.

Feb 2001 – Feb 2005 · 4 yrs · Greater Detroit Area

• Demonstrated success in accelerating growth and generating substantial profits in environmentally diverse turnaround and start-up businesses.
• Proven record with accomplishments in formulating marketing strategies, product revitalization, organizational restructuring, and improving customer relations.
• Managed financial planning and forecasted cash flows resulting from the physical flow of products and materials to maintain efficient working capital funding.
• Performed due diligence and integration for acquisitions and mergers for more than 25 transactions.
• Consulted widely with key industry groups, employers, and regional officers to facilitate meaningful direction.
• Worked with emerging growth companies in creating comprehensive business plans and financial projections to raise capital for business development and expansion.
• Utilized global business experience to develop sales, marketing, and strong leadership skills to guide and grow 5 diverse businesses.

Sep 1999 – Feb 2001 · 1 yr 5 mos

• Well-versed with all aspects of business start-up from inaugurating corporate identity to product evolution, marketing and sales.
• Directed sales and marketing activities, including long-range planning, market research, budgeting, pricing, and forecasting.
• Heightened awareness of products and services through national sales promotions and advertising campaigns.
• Promoted rapid growth and continuing success of this company through an innovative approach to mass marketing.
• Experienced in sourcing products internationally and domestically.

Oct 1993 – Sep 1999 · 5 yrs 11 mos · Grosse Pointe, MI

• Handled production planning, new market development, product development, and directed promotional efforts.
• Proven record with accomplishments in formulating marketing strategies, product revitalization, organizational restructuring, and improving customer relations.
• Facilitated meetings at all levels and areas of management to set strategic planning, goals, objectives, and company metrics for performance measurement.
• Led a target costing and value engineering program resulting in more competitive pricing.
• Directed rate of return studies on major products utilizing cost of capital models, and initiated corrective measures involving modifying product designs and distribution channel incentives.
• Set standards for product development, service delivery, and customer relations.

Aug 1989 – Oct 1993 · 4 yrs 2 mos

• Vice President - Consulting service related to Product Development Effectiveness. Applying Quality methods from Deming, Juran and Taguchi with Management methods from Clark, Wheelwright and Porter to improve the speed and success of developing new products.
• Clients Included Ford Motor Company, NASA, IBM, Food Machine Corporation, General Motors, Volkswagen, Toyota, Fuji-Xerox, Martin Marietta, Hormel, General Dynamics, and others.

Jan 1985 – Jan 1990 · 5 yrs · Dearborn, MI

• I started as a Student Intern at ford while studying Electrical Engineering at Michigan State. I was given the gift to work with Dr. Deming, Dr. Genechi Tauchi, and Dr. Willie H Moore. I learned, practiced, and applied all the lean and six sigma tools 10 years before they became mainstream. Visited Japan. I helped with the roll out of the Q1 program (Ford's Quality PRogram) to the supply base.
• I was on the front lines working to ensure customer satisfaction and quality through hands-on mentoring and development of Automotive supplier partners around the World. In STA, I impacted not only the quality of the vehicles, I also helped drive future models to world-class quality as an integral part of cross-functional commodity sourcing teams.
• I worked in the US, Mexico, Asia and Europe and was involved in launching 3 different car platforms.