Brittany Sierra

Founder

Portland, Oregon, United States11 yrs 1 mo experience

Highly Stable

Key Highlights

10 years of expertise in sustainable fashion.
Founder of influential Sustainable Fashion Forum.
2024 Vogue Business 100 Innovator.

Stackforce AI infers this person is a leader in Sustainable Fashion with a focus on consumer behavior and marketing strategies.

Contact

Skills

Core Skills

Content DevelopmentStorytellingMarketingEvent PlanningPublic RelationsSustainability Consulting

Other Skills

InterviewingAudio Post ProductionResearch SkillsLeadershipStrategic PartnershipsCreative DirectionWritingDigital StorytellingInterviewing Subject Matter ExpertsProject ManagementTeam ManagementPowerPointCustomer ServiceMicrosoft WordSocial Networking

About

Hey, I'm Brittany. I've spent 10 years studying the intersection of consumer behavior, psychology, and sustainable fashion, and I believe sustainability leaders who want institutional power and budget need to invest in consumer psychology expertise, not assume more transparency and education will close the say-do gap. What I do: 🎙️Host Green Behavior, a podcast on the psychology of sustainable consumer choices 🎤 Run the Sustainable Fashion Forum, an annual conference for senior sustainability and marketing leaders (nearly a decade, brands like Patagonia, Allbirds, The North Face, Everlane) ✍🏾Write Week/End, a weekly newsletter recapping the need-to-know news in sustainable fashion (9K subscribers) 🏆 Named a 2024 Vogue Business 100 Innovator. Free resources: Week/End Newsletter: https://thesustainablefashionforum.substack.com Green Behavior Podcast: https://open.spotify.com/show/3FITWnKrINv24Uze2Wksch?si=0492864b5f204b2d Sustainability jobs board (behind the paywall): https://thesustainablefashionforum.substack.com/p/sff-job-board For speaking or partnerships: hello@thesustainablefashionforum.com

Experience

11 yrs 1 mo

Total Experience

11 yrs 1 mo

Average Tenure

11 yrs 1 mo

Current Experience

Green behavior

Founder & Host

Jun 2024 – Present · 1 yr 11 mos

Green Behavior, hosted by Brittany Sierra, explores the intersection of consumer behavior, psychology, and sustainability in fashion. Founded on the principle that in order to break the rules, you have to understand the rules, Green Behavior’s mission is clear: to revolutionize the fashion industry by equipping it with the insights and knowledge to move the needle on sustainability in fashion by uncovering what truly drives consumer choices.
Despite the industry's efforts in sustainability, there’s a noticeable lack of consumer participation and purchase. Green Behavior aims to bridge the gap between industry efforts and consumer actions by uncovering the true motivations behind consumer behavior, helping fashion professionals create offerings that resonate with and encourage sustainable choices.
Each episode is a journey into the minds of neuroscientists, researchers, industry experts, and thought leaders, uncovering the internal and external factors that influence our purchasing decisions.
As the host of Green Behavior, Brittany brings her extensive knowledge and passion for sustainability to the forefront. Leveraging her experience as the Founder and CEO of the Sustainable Fashion Forum, she leads insightful conversations that explore the intricate relationship between fashion, psychology, and consumer behavior.
With a knack for making complex topics accessible and engaging, Brittany guides listeners through interviews with experts to uncover the motivations behind our purchasing decisions. Her goal is to provide listeners with valuable insights and actionable advice to help shift consumer habits towards more sustainable choices.
Whether you’re an industry professional, a sustainability advocate, or simply curious about how psychology influences your purchasing decisions, Brittany's expertise and genuine curiosity make Green Behavior a must-listen for anyone interested in advancing sustainability in fashion.

InterviewingAudio Post ProductionContent DevelopmentStorytelling

Rothy's

Sustainability Consultant

Apr 2021 – Apr 2023 · 2 yrs

Provide guidance and support where needed to help Rothy's achieve meaningful progress towards its goal of achieving 100% circular products by 2023 and first working to pilot Rothy’s recycling program in 2021.

Sustainability Consulting

The sustainable fashion forum

Founder & CEO

Apr 2015 – Present · 11 yrs 1 mo · Portland, Oregon

The Sustainable Fashion Forum is a modern media company where community, collaboration, and conversation collide to drive real-world action.
Serving as a knowledge hub and a melting pot for out-of-the-box ideas, SFF stands at the forefront of thought leadership, bridging the gap between conventional industry norms and the innovative thinking required to address today’s most pressing environmental and social challenges.
By offering the industry a renewed perspective, we don’t just inspire dialogue—we spark initiatives that turn ideas into action, cultivate transformative partnerships that lead to measurable outcomes, and guide holistic strategies that drive meaningful, enduring change. Our focus isn’t just on conversation; it’s on empowering our community to act, partner, and create lasting impact.
Our strength lies in sparking conversations that push boundaries, explore fresh perspectives, and drive meaningful change. We are committed to challenging the status quo and fostering a culture that welcomes bold, innovative ideas. True progress in sustainable fashion, we believe, comes from viewing challenges through new lenses and questioning conventional solutions. By bringing together diverse voices and perspectives, we co-create solutions that are both impactful and inclusive.

LeadershipStrategic PartnershipsMarketingEvent Planning