Nov 2022 – Mar 2025 · 2 yrs 4 mos

Nov 2021 – Oct 2022 · 11 mos · Remote - New York, NY

• Develop field marketing strategy for AppViewX to tell the brand story and enhance leads capture via creative marketing strategies and interactive booth experiences
• Coordinate with internal and external stakeholders and resources including marketing and executive leadership, customers, and partners as well as branding agency to complete a brand assessment and relaunch for AppViewX
• Manage 50+ internal and external events to generate brand awareness and increase sales pipeline at AppViewX
• Aligned field activities to AppViewX brand, product roadmaps, event messaging pillars and business priorities
• Plan, execute, and handle all aspects of industry sponsorships/events including event budget management, coordination of logistics, marketing collateral, promotional giveaways, speaker and attendee management

Nov 2019 – Sep 2021 · 1 yr 10 mos

• Manage and execute a variety of marketing campaigns to support overall brand objectives to include email, print, editorial, press, web content, presentations, webcasts, and events
• Plan and execute all event participation including pre-show tasks, budgeting, customer communications, marketing collateral, on-site needs, and post-show reporting
• Own Samsung SDS America brand to ensure Samsung-level brand integrity across all applications
• Lead global and remote internal and external teams to work in tandem efficiently and effectively thereby maximizing resources and driving better marketing results
• Handle public relations and press inquiries, including media announcements, agency management and coordination, facilitation of in-person, phone, and email interviews and PR materials requests
• Develop and coordinate go-to-market plans in collaboration with the business teams and channel partners to deliver on organizational objectives

Oct 2018 – Nov 2019 · 1 yr 1 mo

• Use digital marketing techniques to create integrated marketing plans (IMC) that drive engagement across all our active solutions lines
• Build and manage a content/editorial calendar that attracts qualified audiences to our website
• Oversee content contributors (incl. agency partners) to develop/repurpose quality content that drives website traffic growth & engagement. Optimize content for search engines & lead gen
• Together with HQ, educate both internal and external stakeholders about solution features and their benefits
• Collaborate with SDS/industry SMEs to craft and pitch analyst/press releases
• Act as primary liaison with HQ to ensure our website is up-to-date and functioning optimally. Monitor Google Analytics and report and optimize performance
• Assist with event planning, including working with vendors, partners, speakers, event coordinators, and design teams
• Primary day-to-day liaison with strategic partners
• Develop GTM partner marketing plans & strategies based on aligned goals. Identify sales targets and facilitate hand off to sales organization
• Maintain a consistent brand voice/ message across all paid programs

Oct 2016 – Oct 2018 · 2 yrs · New York, New York, United States

• Collaborate with global marketing team to Implement marketing objectives through event planning, email marketing, marketing materials, etc.
• Enable sales team to meet their commercial objectives by providing them with effective tools, materials and presentations
• Maintain MPS digital platforms to maximize user experience with regular updates to functionality and content and timely response to inquiries and issues
• Understand and communicate the co-brand to internal stakeholders and relevant partners and vendors. Responsibility for branding of all North American locations
• Develop and distribute case studies to ensure internal and external stakeholders are informed of company success stories, key projects, and new launches
• Manage the MPS website as appropriate in-line with company strategy, legal and regulatory requirements, and organizational changes.
• Support patent / registered design applications and renewals
• Work closely with innovation team and sales leadership to address strategic needs
• Develop and implement marketing strategies and operational plans for new and existing products that maximize opportunities for brand awareness and growth

Jun 2013 – Sep 2016 · 3 yrs 3 mos · Greater New York City Area

• Epsen Fuller Group is a global retained executive search, leadership development, and board advisory firm, distinguished by an unwavering commitment to clients' business objectives specializing in the consumer & lifestyle, life sciences, and technology & digital.
• Manage inbound marketing strategy through content creation, distribution, analysis and optimization, resulting in substantial year-over-year increase in subscribers
• Overhaul digital presence through strategic website redesign and blog transition to increase usability, improve SEO performance and optimize budget efficiency
• Develop top-flight print and digital marketing collateral for client meetings, events and online distribution
• Manage end-to-end logistics of all events to substantially aid in business development and lead nurturing efforts, as well as increase brand awareness and sales opportunities
• Oversee SEO strategy to ensure maximum visibility through ongoing website enhancements, relevant blog posts, nurturing inbound links, and social media management
• Manage the creation, delivery, and tracking of compelling marketing content including press releases, email campaigns, thought-leadership articles, white papers, case studies, and blog posts to execute on marketing plan
• Manage social media presence to increase brand awareness, lead generation, sales, and website traffic
• Partner with relevant industry sites to place digital campaigns, from ad creation to post-campaign analysis

Feb 2013 – Jun 2013 · 4 mos

• Responsible for managing all marketing communication efforts for an innovative entrepreneurship and business program to raise awareness and funding to empower high school students to reach their potential.
• Directed the development, distribution, and maintenance of all print and electronic content and collateral
• Launched first concerted digital strategy by creating and sharing content, establishing social media presence, and managing e-mail marketing to build awareness
• Developed strategic direction and execution of annual hallmark events with 3,000 international attendees from registration to post event analysis
• Managed the planning and execution of Inaugural Fundraising Gala with 300+ guests that exceeded fundraising goals by 50%
• Spearheaded website redesign to condense disparate regional sites and translate newly defined brand guidelines into a compelling and engaging national site

Jul 2011 – Jan 2013 · 1 yr 6 mos

• Manage email and internet marketing efforts, direct alumni relations and outreach, monitor social media presence, draft and edit promotional materials, assist in event planning and production, support program operations through interactive media

Jan 2011 – Jul 2011 · 6 mos

Jul 2006 – Aug 2006 · 1 mo

• Reviewed, edited, and approved proposals,researched, contacted, and updated vendors,pursued late feedback from teachers,composed and mailed feedback packages

Mar 2006 – Jun 2006 · 3 mos

• Updated member directory, managed brochure inventory levels, composed and mailed new membership kits and tourist packets, aided administration manager at chamber events and every day office tasks

Sep 2005 – Jun 2006 · 9 mos

• Designed Essence’s award-winning business plan presentation, represented Essence in the VE Hong Kong International Trade Show, oversaw the daily operations of the Public Relations Department, composed, edited, & published the company newsletter monthly