Callie Bladow

Co-Founder

Spicewood, Texas, United States9 yrs 10 mos experience

Most Likely To SwitchAI Enabled

Key Highlights

Expert in AI orchestration and service design.
Proven track record in scaling operations and marketplaces.
Award-winning leader in partner ecosystem innovation.

Stackforce AI infers this person is a HealthTech and Marketplace Operations expert with a focus on AI-driven service integration.

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Skills

Core Skills

Ai OrchestrationService DesignPartner Ecosystem DevelopmentAi EnablementGo-to-market StrategyMarketplace DevelopmentOperations ManagementMarketplace OperationsCommunity ManagementSupply Chain Management

Other Skills

AI Product StrategyExecution AdvisoryIntegration StrategyService IntegrationMetrics DevelopmentData InfrastructureOperational Go-to-Market StrategyService Model AlignmentOrganizational ScalingTraining StandardizationCX WorkflowsMarketplace InfrastructureP&L ManagementPartner GrowthNational Expansion

About

Over the last decade, I’ve helped teams build and scale high-touch businesses by designing the operating models, workflows, and systems that make great experiences actually work at scale. Today, I’m the Co-founder & Principal of Path19, where I advise founders and growth-stage teams on AI enablement, partner strategy, service design, and the operational layer underneath growth. My point of view is simple: AI’s biggest impact won’t come from adding more tools — it will come from redesigning how businesses actually run. I’m particularly interested in building the connective tissue between AI, people, partners, and operations to create businesses that are more intelligent, scalable, and human.

Experience

9 yrs 10 mos

Total Experience

2 yrs

Average Tenure

2 yrs 5 mos

Current Experience

Panasonic well

2 roles

Head of Partner Platform & Ecosystem I Umi

Sep 2024 – Feb 2026 · 1 yr 5 mos

At Panasonic Well — the venture incubator within Panasonic Group building AI-powered wellness and connected services — I lead the partner ecosystem and integration strategy for Umi, a family wellness platform that connects services, hardware, and AI-powered coordination.
I designed Umi’s partner ecosystem architecture, including onboarding frameworks, evaluation criteria, SLAs, and monetization models that enable seamless service integration across the platform.
I also developed the metrics and data infrastructure aligning partner integrations, GTM performance, and revenue tracking with backend service delivery — supporting AI-driven personalization and dynamic service matching.
Recipient of Panasonic Well’s 2025 “Does It Well” Award for cross-functional leadership and partner ecosystem innovation.

Partner Ecosystem DevelopmentIntegration StrategyService IntegrationMetrics DevelopmentData InfrastructureAI Enablement

Head of Marketplace Platform & Experience I Yohana

Mar 2021 – Oct 2024 · 3 yrs 7 mos

Yohana was Panasonic Well’s first connected-services venture — a concierge platform combining human expertise with intelligent automation to help families manage daily life.
I joined pre-launch to design the service platform and operational go-to-market strategy, working directly with executive leadership to align the service model with Panasonic’s long-term growth strategy and international expansion roadmap.
I built and scaled the organization from 6 contractors to 250+ employees and partners in under six months, designing the systems that connected service delivery, data, and operations.
Key impact:
Reduced cost-to-serve ~95%, customer acquisition cost 70%, and COGS 40%
Enabled 40× growth in new-member onboarding through automation and AI-assisted orchestration
Built partner integrations that generated ~15% of total platform revenue
Standardized training, CX workflows, and quality systems to preserve a premium, human-centered service experience at scale
Recognized as Employee of the Month (Dec 2024) for leadership and operational excellence.

Operational Go-to-Market StrategyService Model AlignmentOrganizational ScalingTraining StandardizationCX WorkflowsGo-to-Market Strategy+1

Path19

Co-Founder & Principal

Dec 2023 – Present · 2 yrs 5 mos

AI Product Strategy & Execution Advisory

AI Product StrategyExecution AdvisoryAI OrchestrationService Design

Nana academy

VP of Operations

Jan 2020 – Mar 2021 · 1 yr 2 mos · San Francisco Bay Area

Joined Nana pre-Series A to architect the company’s marketplace and operational infrastructure, owning P&L, partner growth, and national expansion across both B2C and B2B2C channels.
Built the systems and leadership structure that transformed Nana from a regional startup into a partner-driven network of technicians serving major home-warranty brands.
During COVID, established Nana as an essential-services platform, sustaining 60% month-over-month growth.

Marketplace InfrastructureP&L ManagementPartner GrowthNational ExpansionMarketplace DevelopmentOperations Management

Puls (acquired by super)

Sr. Director of Community Operations

Aug 2019 – Dec 2019 · 4 mos · San Francisco, California

At Puls, I led national marketplace operations, expanding the technician network from 2,000 to over 6,000 across 50 U.S. markets in under six months. I built the company’s first onboarding, certification, and mentorship programs to improve technician quality and lifetime value, and partnered with Product and OEMs like Samsung and GE to enhance routing efficiency and payout visibility.

Marketplace OperationsTechnician Network ExpansionOnboarding ProgramsRouting EfficiencyCommunity Management

Bloomthat (acquired by ftd companies)

Founding Member I VP of Operations

Jul 2013 – Sep 2016 · 3 yrs 2 mos · San Francisco Bay Area

As a founding member of BloomThat, I helped pioneer one of the first DTC same-day delivery brands, designing and scaling a nationwide supply chain and fulfillment network that supported 100%+ YoY growth and extreme seasonal surges of 10× weekly and 40× daily order volume.
I built the company’s operational foundation and infrastructure from the ground up — scaling the team from two to 65 within a year while maintaining quality, brand consistency, and profitability. I led all product design, global procurement, and merchandising, developing differentiated assortments that increased retention and drove higher AOV.
I also forged co-branded partnerships with leading lifestyle brands including Glossier, Kiehl’s, J.Crew, Levi’s, Uniqlo, SoulCycle, Lyft, Pottery Barn, and Terrain. Collaborating with Engineering, I co-developed proprietary routing and fulfillment technology that provided real-time transparency across our supply chain — dramatically improving gross margins by reducing shrink and last-mile costs.

Supply Chain DesignFulfillment NetworkOperational FoundationCo-branded PartnershipsSupply Chain ManagementOperations Management