Mar 2022 – Present · 4 yrs 2 mos · Miami, Florida, United States

• Yuno is a global payment orchestration platform that helps enterprise merchants simplify complex payment stacks, increase approval rates, and expand into new markets faster.
• As part of the founding team, I’ve helped scale the company from early-stage to one of the fastest growing players in the space, leading go to market strategy, securing key partnerships, and supporting enterprise sales across multiple regions.
• I currently focus on enterprise sales for the Americas, partnering with CFOs, Heads of Payments, and GMs to deliver impactful infrastructure deals and unlock growth through better payment orchestration.
• Key highlights:
• Secured strategic partnerships with Visa and Mastercard, collaborating on CLIC to Pay, network tokens, account updater, and passkey initiatives to enhance global expansion and ecosystem enablement.
• Signed and activated strategic partnerships across LATAM, North America, and EMEA, including PayPal, Nuvei, DLocal, Elavon, PagSeguro, and Riskified, to strengthen Yuno’s global PSP and fraud prevention network.
• Built Yuno’s PSP/acquirer ecosystem from 0 to 300+ integrations across LATAM, the US, EMEA, and APAC.
• Designed and implemented partner programs that contributed to a 3x increase in partner-generated pipeline
• epresented Yuno at industry events including Money20/20, Mastercard Innovation Forum, and Stripe Sessions

Jan 2019 – Feb 2020 · 1 yr 1 mo · Miami/Fort Lauderdale Area

• Led commercial growth strategy for a tech-enabled wellness brand
• Worked closely with the executive team to define and execute Reviv’s revenue and go-to-market strategy across B2B channels. Focused on identifying scalable partnership models, improving pricing structures, and unlocking new market opportunities in the wellness and health-tech space.
• Key contributions:
• Built and activated partnerships with luxury hotels and wellness centers in Miami to distribute Reviv’s DNA testing services
• Supported business development efforts targeting concierge health providers and premium lifestyle brands
• Delivered revenue strategy recommendations that shaped early B2B commercial initiatives

Sep 2015 – Dec 2017 · 2 yrs 3 mos · Mexico City Metropolitan Area

• Joined as one of the first two employees to launch Rappi in Mexico, now one of the company’s largest and most competitive markets. Worked across business development and go-to-market to build the foundation for rapid scale.
• In later stages, focused on strategic partnerships with global CPG and retail leaders to drive sustained growth, brand visibility, and consumer engagement.
• Key highlights:
• Managed commercial relationships with leading global brands such as PepsiCo, Coca-Cola, Heineken, AB InBev, Bimbo, BAT, Procter & Gamble, Johnson & Johnson, and others
• Led co-branded campaigns, retail activations, and digital commerce initiatives with top-tier global partners
• Played a key role in scaling Mexico from a new launch to a high-growth market within Rappi’s portfolio
• Collaborated cross-functionally with marketing, product, and commercial teams to launch and grow strategic partner programs
• Helped position Rappi as a preferred partner for global brands entering the quick commerce space in LATAM

Jan 2015 – Dec 2015 · 11 mos · Greater New York City Area

• Led global commercial efforts for a mobile commerce platform serving enterprise retailers
• As VP of Business Development, I drove Grability’s growth strategy, leading partnerships, client acquisition, and enterprise sales. Worked closely with C-level decision-makers to bring mobile shopping innovation to large retailers in LATAM, Europe, and the U.S.
• Key highlights:
• Worked with retailers across LATAM, Europe, and the U.S., including Carrefour, El Corte Inglés, and Cencosud and closed a commercial agreement with Walmart to implement mobile commerce solutions.
• Led enterprise sales cycles with supermarket chains and department stores across multiple markets
• Collaborated with product and engineering teams to align client needs with platform capabilities
• Represented Grability at global tech conferences
• Helped position the company for scale by building early-stage commercial infrastructure

Aug 2009 – Oct 2013 · 4 yrs 2 mos · Colombia

• Relationship management with corporate clients, digital solution planning and definition for customers according to their specific needs.
• Commercial proposal structuring in order to present the optimal strategy defined for the established business need, focusing on its return over investment.
• Direction of a group of 12 commercial consultants, goal definition for each member of the team and commercial strategy planning to achieve the set goals.
• Customer negotiation in order to close project sales.
• Business opportunity identification for our current clients and identifying unidentified business necessities for the client.
• Direct competitor identification for each account and insight generation to give added value to the company’s proposal.
• Sales training to new representatives to increase their effectiveness in the S&M Business sector.

Jan 2009 – Aug 2009 · 7 mos