Chainika Dhaila

CEO

Pune, Maharashtra, India7 yrs 10 mos experience

Highly Stable

Key Highlights

Expert in building brands from the ground up.
Proven track record in performance marketing and lead generation.
Strong leadership in mentoring high-performing marketing teams.

Stackforce AI infers this person is a SaaS marketing expert with a strong focus on brand management and performance marketing.

Contact

Skills

Core Skills

Marketing StrategyBrand ManagementContent MarketingMarket Research

Other Skills

Performance MarketingAccount-Based Marketing (ABM)Lifecycle CampaignsGoogle AdsMeta AdsLinkedIn CampaignsEmail MarketingCRMBrand PositioningCampaign ManagementCustomer EngagementLead GenerationAd Campaign ManagementContent DevelopmentLead Nurturing

About

I love everything marketing - from creating content to chatting with customers, running ads, and analyzing data. But what really gets me going is building a brand from the ground up. With a track record of turning ideas into impactful success stories, I thrive on delivering results that often exceed expectations :P. My superpowers? Getting people excited about your brand- whether it's through telling great stories, or content. Need to get your B2B brand noticed organically? Looking for fresh campaign ideas for your B2C company? Want to try new digital strategies beyond the usual? Hit me up at chainikadhaila4@gmail.com, and let's create something awesome together.

Experience

7 yrs 10 mos

Total Experience

2 yrs 11 mos

Average Tenure

2 yrs

Current Experience

Reelo

2 roles

Head of Brand & Marketing

Promoted

May 2025 – Present · 1 yr · Ahmedabad, Gujarat, India · Remote

Expanded Reelo’s positioning from an India-first product to a global SaaS brand with traction in the UAE, SEA, and beyond.
Designed and executed performance marketing, ABM, and lifecycle campaigns that contributed directly to SQL pipeline growth and consistent YoY revenue uplift.
Spearheaded launches like Reelo Memberships and Reelo Mobile App, creating FOMO-driven campaigns that generated massive buzz, secured early adopters, and drove upfront revenue for restaurants.
Managed always-on Google, Meta, and LinkedIn campaigns, achieving industry-best CTRs and CAC-to-LTV ratios through sharp targeting and data-led optimization.
Built Reelo’s narrative around growth without discounting and prepaid revenue, landing earned media, partnerships, and influencer collaborations that positioned the brand as a category leader.
Implemented email, WhatsApp, and CRM-driven nurture sequences, reducing churn and increasing adoption among restaurants and retailers.
Grew and mentored a high-performing marketing team; established clear quarterly GTM frameworks across ABM, SEO, events, and partnerships.
Led sponsorships, workshops, and industry collaborations that amplified Reelo’s presence in the F&B ecosystem and strengthened pipeline generation.
Shifted marketing ops to a performance-first mindset by introducing reporting dashboards, attribution models, and tighter sales-marketing alignment.

Performance MarketingAccount-Based Marketing (ABM)Lifecycle CampaignsGoogle AdsMeta AdsLinkedIn Campaigns+4

Senior Marketing Manager

May 2024 – Jun 2025 · 1 yr 1 mo · Ahmedabad, Gujarat, India · Remote

Led product marketing initiatives to position Reelo as the leading loyalty and marketing platform for restaurants.
Built and executed the content marketing strategy across blogs, reports, case studies, videos, and social media, driving brand awareness and lead nurturing.
Managed performance-driven ad campaigns across Google, Meta, and LinkedIn, optimizing for SQLs, CAC, and ROAS.
Set up full-funnel processes—from lead generation to qualification and handoff—resulting in the consistent generation of 2500+ Sales Qualified Leads (SQLs).
Launched structured reporting and feedback loops across the marketing and sales teams to improve funnel velocity and conversion rates.
Developed playbooks for campaign management, ad creatives, and nurture sequences, ensuring scalability and predictability across growth channels.
Collaborated with product, sales, and customer success teams to align go-to-market efforts and drive user adoption.

Content MarketingLead GenerationPerformance MarketingAd Campaign ManagementMarketing StrategyBrand Management

Kylas

2 roles

Marketing Manager

Promoted

Apr 2022 – Apr 2024 · 2 yrs

Responsible for executing revenue-oriented full-funnel marketing strategies.
Created and ran multi-channel marketing campaigns to make Kylas an APAC leader and the 8th Easiest to CRM in India.
Created and implemented thought leadership strategies to improve credibility and discovery.
Handled a team of 8 marketing executives and 4 SDRs.
Shaped the brand persona and increased brand awareness across all online and offline channels.
Increased organic traffic by 4x in a year and helped the brand present at all stages of the buyer's journey through efficient content marketing.
Responsible for the brand's SEM, Paid Media Strategy, Email Marketing Strategy, Content Strategy, and Customer journey mapping.
Managed Marketing and Sales Partnerships with other SaaS giants.
Media Planning and Buying

Full-Funnel MarketingMulti-Channel CampaignsThought LeadershipMarketing Strategy

Senior Associate Marketing

Jul 2021 – Mar 2022 · 8 mos

Improved KW rankings and decreased bounce and exit rates with blog updating strategies
Created the brand's social media and content plans in line with the SEO objectives and brand voice.
Did secondary market research for product launch.
Successfully conducted online events to solve for the discovery for the brand
Created Marketing collaterals and set up nurturing sequences for buying journeys.
Worked on the product launch of a new business unit. Did customer research and
market analysis to create the content and SEO strategy.
Worked on increasing the social media followers and engagement for Kylas.
Improved the engagement rate by 50%.

Market ResearchSocial Media Marketing

Kosmoderma skin, hair & body clinics

Senior Content Marketing Strategist

May 2021 – Jun 2021 · 1 mo · Bengaluru, Karnataka, India

Market ResearchAttention to Detail

The grand indian route

Chief Content Marketing Strategist

Feb 2018 – Apr 2021 · 3 yrs 2 mos

Devised effective content marketing strategies, driving 10k monthly organic traffic to the website and elevating the domain authority from 0 to 28 in just 1 year of launching the website.
Managed an agency and a team of 3 marketing coordinators and copywriters, overseeing the development and execution of impactful SEO and social media campaigns.
Secured valuable backlinks from high domain authority websites through media engagement and HARO responses.
Improved website conversion rates by 75%.
Created customized marketing collaterals for EU, UAE, and US clients.
Defined the content updating and repurposing strategy to maximize output with limited bandwidth.
Elevated lead quality by fine-tuning our marketing approach, designing robust social media funnels, and engaging with potential clients on platforms like Quora.
Revitalized underperforming media channels using consumer analytics, turning them into profitable marketing avenues.

Social Media ManagementContent Writing

Writingservice88

Digital Marketing Associate

May 2017 – Jan 2018 · 8 mos · Delhi, India

Scheduled and managed social media posts.
Indulged in increasing client's brand awareness through various digital content marketing strategies.
Wrote content copies for the client's on-page blog and social media channels.
Prepared business proposals.