Chandar Pattabhiram — CEO

Summary: Results-driven senior executive with more than 25 years of experience in strategic marketing and management consulting. In 2019, recognized as one the Ten Most Influential Marketing Leaders in 2019 - https://rb.gy/dmg4gx In 2017, rated by LinkedIn as one of the top 5 CMOs in the world to follow for thought-leadership in the digital marketing domain - goo.gl/C5hNNc Well-rounded experience across the breadth of the software industry ranging from applications to infrastructure, license to subscription & traditional to Cloud computing, and digital marketing businesses. Proven Chief Marketing Officer (CMO) with in-depth know-how and proven success in the main pillars of marketing: Go-to-market strategy, product marketing, demand generation, brand building, event marketing and corporate communications.. Focus on SaaS, Cloud, Digital Marketing, Ad Tech and Mobile areas. Extensive track record of recruiting & building dynamic teams of marketers including industry veterans & top business school graduates. Frequent Keynote speaker at the leading SaaS, marketing conferences & published author of many articles & white papers. Quoted in more than 2000 press & analyst articles.

Stackforce AI infers this person is a SaaS and Cloud marketing expert with extensive leadership experience.

Location: Saratoga, California, United States

Experience: 30 yrs 10 mos

Skills

Go-to-market Strategy
Sales Enablement
Revenue Marketing
Growth Marketing
Corporate/brand Marketing

Career Highlights

Recognized as one of the Ten Most Influential Marketing Leaders.
Top 5 CMOs to follow for digital marketing thought-leadership.
Proven success in SaaS and Cloud marketing strategies.

Work Experience

Workato

Chief Go-to-Market Officer (2 yrs 1 mo)

Donnelley Financial Solutions (NYSE: DFIN)

Board of Directors (3 yrs 11 mos)

Freshworks

Strategic Advisor to CEO (3 yrs 3 mos)

Coupa Software

Chief Marketing Officer (6 yrs 2 mos)

Blueshift

Board Of Directors (8 yrs 11 mos)

Gainsight

Board Of Advisors (3 yrs 11 mos)

Marketo

Chief Marketing Officer (1 yr)

Group Vice President, Marketing (2 yrs 2 mos)

Badgeville

CMO/VP of Worldwide Marketing (1 yr 9 mos)

IBM Cast Iron

Vice President, Product & Channel Marketing (3 yrs 6 mos)

Vice President, Product Marketing (3 yrs)

Director/Senior Director, Product Marketing (4 yrs 6 mos)

Jamcracker

Product Marketing (1 yr)

Andersen Consulting (Accenture)

Manager, Electronics and High-tech Group (3 yrs)

Senior Consultant (1 yr)

Compucom Systems

Senior Systems Analyst (2 yrs)

Education

MS at University of Texas..

BS at PSG College of Technology

High School at DAV

Chandar Pattabhiram

CEO

Saratoga, California, United States30 yrs 10 mos experience

Highly Stable

Key Highlights

Recognized as one of the Ten Most Influential Marketing Leaders.
Top 5 CMOs to follow for digital marketing thought-leadership.
Proven success in SaaS and Cloud marketing strategies.

Stackforce AI infers this person is a SaaS and Cloud marketing expert with extensive leadership experience.

Contact

Skills

Core Skills

Go-to-market StrategySales EnablementRevenue MarketingGrowth MarketingCorporate/brand Marketing

Other Skills

AnalyticsBusiness AlliancesBusiness DevelopmentBusiness IntelligenceBusiness ManagementCRMCloud ComputingCompetitive AnalysisConsultingCorporate MarketingCross-functional Team LeadershipDemand GenerationDirect MarketingDirect SalesE-commerce

About

Experience

30 yrs 10 mos

Total Experience

4 yrs 5 mos

Average Tenure

2 yrs 1 mo

Current Experience

Workato

Chief Go-to-Market Officer

May 2024 – Present · 2 yrs 1 mo · Mountain View, California, United States · On-site

Chief Go-to-Market officer responsible for major areas of GTM including: Office of Corp Strategy and Transformation; GTM strategy & Pricing; Worldwide Marketing; Incubation Sales; Sales Enablement ; and GTM Partnerships and Alliances.

Go-to-market StrategySales Enablement

Donnelley financial solutions (nyse: dfin)

Board of Directors

Jul 2022 – Present · 3 yrs 11 mos · United States

Freshworks

Strategic Advisor to CEO

Jun 2020 – Sep 2023 · 3 yrs 3 mos

Coupa software

Chief Marketing Officer

Aug 2017 – Oct 2023 · 6 yrs 2 mos · san mateo, CA

CMO of Coupa, the #1 Business Spend Management platform (COUP). Responsible for all respects of Revenue Marketing including go-to-market strategy, product and segment marketing, growth marketing and corporate/brand marketing.

Revenue MarketingGo-to-market Strategy

Blueshift

Board Of Directors

Jul 2017 – Present · 8 yrs 11 mos · San Francisco Bay Area

Independent Board Director for fast-growth AI-based, multichannel consumer engagement platform.

Gainsight

Board Of Advisors

Jul 2017 – Jun 2021 · 3 yrs 11 mos · redwood city, ca

Marketo

2 roles

Chief Marketing Officer

Jun 2016 – Jun 2017 · 1 yr

CMO of #1 B2B Digital Marketing Platform. Responsible for growth marketing, product and segment marketing, marketing operations and corporate/brand marketing.

Group Vice President, Marketing

Apr 2014 – Jun 2016 · 2 yrs 2 mos

Responsible for the following functions at Marketo: product, segment and industry marketing, customer marketing, corporate communications, Marketing Nation community, Web marketing and Launchpoint partner ecosystem.

Growth MarketingCorporate/Brand Marketing

Badgeville

CMO/VP of Worldwide Marketing

Jul 2012 – Apr 2014 · 1 yr 9 mos · Redwood City, California

Responsible for worldwide marketing and sales qualification efforts including strategy, product marketing, corporate marketing, digital marketing, demand generation and qualification.

Ibm cast iron

3 roles

Vice President, Product & Channel Marketing

Jan 2009 – Jul 2012 · 3 yrs 6 mos

Vice President responsible for product, corporate and channel marketing areas including strategy, corporate messaging, product positioning, pricing, G2M efforts with strategic channels (Google, HP, Oracle, Dell, Salesforce.com, Microsoft Azure, etc..) and enablement of field organization.