Nov 2021 – Jun 2022 · 7 mos

• Develop, manage, and execute go-to-market strategies for Dutchie’s new Payments line of business, digging into customer insights, crafting product positioning, defining measurement plans, and driving cross-team agreement on launch strategy.
• Drive research and data analysis initiatives that will ultimately influence product strategy and shape external narratives.
• Proactively identify, test, and scale opportunities to improve customer acquisition, deepening, and sentiment.
• Serve as an essential partner to the Product Management team, helping them build and modify the product roadmap based on customer and user feedback, as well as market trends.
• Collaborate closely with cross-functional teams to execute flawless launches, sourcing input and driving consensus across Sales, Customer Success, Creative, Product, Design, Research and more.
• Continuously self-educates on the evolving cannabis industry landscape, infusing applicable news, policies, trends into the work

Mar 2021 – Dec 2021 · 9 mos

• Lead PMM for Enterprise data licensing solutions across Twitter’s largest strategic accounts, including Google, Microsoft, Apple and Salesforce.
• Closely partner with Product Management, Business Development and Enterprise Sales to drive adoption and growth of Twitter APIs by identifying new use cases and applications for Twitter data across account business units.
• Lead account-based-marketing strategy and execution, including audience and industry research, messaging and positioning, campaign strategy, resourcing, and measurement.
• Define and own the end-to-end GTM strategy for new commercial offerings defined by the revenue expansion and growth team.
• Create personalized marketing content for executive engagements and annual contract renewal discussions, including account-specific messaging, pitch decks, white-papers, data visualizations, reports and more.
• Translate industry trends, competitive developments and audience insights into meaningful ‘so-what’ insights to include in and influence Twitter’s GTM strategy and V2 API product roadmap.

May 2020 – Feb 2021 · 9 mos

• As Manager of Product Marketing for Geospatial, Modeling & Visualization, I was responsible for leading teams of Product Marketing Managers to oversee new product development and campaign launches across 30+ reality modeling, water infrastructure, modeling & visualization and mapping & surveying products.
• Responsibilities included:
• Manage all aspects of marketing and strategic planning, global product launches from end-to-end, and coordination with cross-functional teams
• Make the business case for future development and negotiate product line priorities and roadmap
• Create demand for brands through deep understanding of target industries, users, business challenges and needs
• Train, motivate and enable regional marketing, product sales and account managers to drive dollars to pipeline and increase new business growth
• Gather and analyze market data (users, prospects, competitors) as input into marketing, product, and sales enablement planning
• Monitor marketing and sales performance, adjust course as needed, and continually optimize the reporting platform to deliver deeper insights
• Lead a team of Product Marketers by fostering a culture of learning and developing talent that supports strategic needs with a focus on new business growth
• Communicate roadblocks, opportunities, plans, and goals to team members, key stakeholders and senior leadership

Nov 2019 – May 2020 · 6 mos

• As a Product Marketing Manager for Project Delivery, I was responsible for creating and executing consistent messaging, content, and programs promoting Bentley's rapidly growing ProjectWise offerings for the architecture, engineering, and construction (AEC) market.
• Responsibilities included:
• Developed best-in-class marketing strategy and launch plans; generate digital campaigns, messaging, content and thought leadership in support of new releases and ongoing business
• Created content and sales enablement tools that align to the buyer’s journey and enable sales and customer success to more easily and more quickly promote and drive adoption of the product portfolio (including product datasheets, presentations, playbooks, white papers, demos, video storyboards, articles, webcasts, web content and other needle-moving content)
• Ensured all aspects of business are on brand, consistent, and focused on customer outcomes
• Collaborated with industry marketers, sales, customer success teams, and product managers to ensure initiatives and new releases are launched effectively and on-time
• Defined and Prioritized target audiences and segmentation within each addressable market across a varied marketing mix
• Gathered and analyzed market data (users, prospects, competitors) as input into marketing and product planning
• Partnered with the pre-sales, product management and sales in the definition of product strategies, the specification of new product offerings and ensured all product information was kept up-to-date
• Managed budgets, deliverables, and relationships in the execution of the global go-to-market plan and strategy across a broad marketing mix

Nov 2016 – Nov 2019 · 3 yrs · Huntsville, Alabama Area

• As the Global Marketing Program Manager, I was responsible for developing, tracking and managing the execution of global marketing plans and campaigns to build product awareness, generate quality sales leads, and drive revenue growth for the company's Cloud solutions.
• Responsibilities:
• Developed, executed and tracked effectiveness of email marketing, social media, videos, webinars, collaterals and live event campaigns focused on prospect and customer target markets
• Coordinated with regional marketing and sales teams to ensure successful execution of sales training materials, marketing content, and Business Development activities
• Led special projects and/or specific areas of expertise such as industry trend reporting, workflows, processes and tools/technology
• Program-Manager POC for Change Management and Sales Enablement teams to communicate on company-wide initiatives. Created and maintained the Sharepoint Site GO Portal for Sales teams
• Served as Project manager lead for HexagonPPM.com website redesign project

Dec 2014 – Dec 2016 · 2 yrs · Huntsville, Alabama Area

• Brought on board to direct all external communications related to service outages and crisis public relationships. Managed multiple social media accounts, editorial calendars, an internal social advocacy program, a corporate WordPress blog, and various SEO/SEM campaigns. Wrote and edited content for blogs, e-books, feature articles, white papers, case studies, landing pages, email campaigns, infographics, video scripts, and other content types.
• Launched an internal social advocacy program while serving as the community manager for its online developer communities and memberships.
• Researched market trends, news, and social media content for strategic use in campaign development, sales enablement, and channel partner assets.
• Created a marketing roadmap and editorial strategy for Switchvox, a leader of Unified Communications as a Service (UCaaS) solutions and Asterisk open-source communication software and connectivity products.
• Served as ghostwriter for senior leadership with publications featured on CIO.com and Entrepreneur.com

Feb 2014 – Jun 2014 · 4 mos · 14 Main Street, Suite C

• Developed and presented customized marketing solutions to clients that included digital, print, and multimedia offerings. Helped drive advertising sales for The Madison Record, The Madison County Record, and the Madison Living Magazine. Assisted with pricing negotiations while establishing and developing new client relationships.
• Grew new client accounts in North Alabama by 40% within four months while attending college full-time.
• Hand-picked by the Editor in Chief to develop and implement short and long-term strategic plans to achieve vital company growth initiatives.
• Collaborated with the editorial leadership team to align lead stories with complimentary advertisement placements to optimize ROI.

Jan 2013 – Aug 2013 · 7 mos · 926 Franklin Ave.

• Developed and managed the execution of strategic social media and digital initiatives, including the development and management of marketing campaigns, supervision of high-profile channel accounts, and integration of interactive media into the overall business strategy.
• Oversaw the cultivation of new online communities and managed branded communities on the company’s behalf using Facebook, MySpace, Twitter, YouTube and other social media platforms.
• Researched and analyze KPI data of corporate social channels on a QoQ and YoY basis
• Created and implemented an ongoing organic social content strategy that aligned with Ad4! Group's marketing vision, relevant social data and current social media trends
• Provided pre-event, onsite and post-event promotional content and support for client events
• Responsible for various social media projects and other writing and logistical tasks as needed

Aug 2012 – Dec 2012 · 4 mos

May 2011 – Jan 2014 · 2 yrs 8 mos

• Accountable for leading monthly officer meetings, delegating projects to members, and managing ongoing communication efforts with campus organizations. Represented the College of Business while shaping student experience through creative activities designed to advance marketing knowledge via interactive activities.
• Instrumental in growing active membership from seven to 40 members, a 471% increase in four years.
• Conceptualized, developed, and coordinated logistics for monthly speaker series events, featuring local professionals sharing their B2B and B2C marketing expertise.
• Spearheaded the association's semester-long projects, including ATO Fraternity's Annual Battle of the Buffalo fundraiser, various advertising and marketing research projects, and UAH student government fundraisers.

Nov 2011 – Jan 2012 · 2 mos

May 2010 – Aug 2010 · 3 mos