Cynthia H.

Business Development Executive

Miami, Florida, United States12 yrs 8 mos experience

Highly Stable

Key Highlights

Built $10M+ pipeline in tech sales.
Scaled 40-person sales organizations successfully.
Top 100 Women in Sales 2025 recognition.

Stackforce AI infers this person is a Sales Leader with expertise in SaaS and Real Estate industries.

Contact

Skills

Core Skills

Sales LeadershipTeam ManagementSales DevelopmentBusiness DevelopmentSales StrategyLeadership DevelopmentSales TrainingSales ManagementTeam LeadershipBrand ManagementSales ExecutionLead GenerationRevenue GrowthCustomer Relationship ManagementCustomer SuccessAccount Management

Other Skills

Strategic PartnershipsCold CallingEmail MarketingSocial SellingCoachingTrainingSales Process ExecutionBuild Strong RelationshipsNew Product IdeasInside Sales ManagementC-LevelIntegrated ProgramsCustomer MigrationAttributionClient Relations

About

I’m a sales leader who thrives in the trenches with my team. Building and leading high-performing SDR & BDR teams isn’t just my job, it’s my calling. I love business development, and I’m a true hunter. Many times in my career, I wasn’t always the leader I needed to be. Through mistakes and hard lessons, I learned that real leadership means meeting people where they are and helping them grow. That perspective now shapes how I build, coach, and develop teams. I’ve also learned that growth sometimes means walking away from environments that no longer align with your values. Originally from Honduras, I broke into tech sales during the pandemic and later moved to Miami. Since May 2022, I’ve been sharing my sales journey and lessons here on LinkedIn, a decision that’s connected me with an incredible community. Outside of work, I enjoy exploring new cities and great food. If you want to talk GTM strategy, outbound team building, business development, cold calling, social selling, or content creation, I’m your person. My DMs are open. Let’s connect.

Experience

12 yrs 8 mos

Total Experience

4 yrs 3 mos

Average Tenure

Current Experience

Stemwave

Head Outbound & Sales Development

Jan 2025 – Present · 1 yr 4 mos · Miami, FL · Remote

StemWave is a non-invasive medical device that uses focused electro-hydraulic shockwaves to activate the body’s natural healing response. It’s commonly used to treat musculoskeletal (MSK) pain involving muscles, joints, tendons, and ligaments—especially for patients who have plateaued with traditional care.
Role & Impact
Lead and scale SDR and BDR teams, overseeing both outbound and inbound lead flow
Manage a 13 person revenue team across SDRs, BDRs
Consistently exceeded team targets: 2025-145% (Q1), 150% (Q2), 200%+ (Q3), 250% (Q4), 2026 Q1(132%)
Team Building & Enablement
Recruited, trained, and coached 11 SDRs, and 2 BDRs building a high-energy, accountability-driven culture
Built all outbound infrastructure from the ground up, including:
Cold call talk tracks & objection handling
Email and SMS sequences (intent-based & trigger-driven)
Social prospecting playbooks (LinkedIn & Instagram DM strategies)
Strategy, Systems & Execution
Partnered closely with Marketing and C-Suite to align outbound messaging with brand and revenue goals
Built and managed SDR workflows across the tech stack: list building, sequencing, lead routing, and meeting handoffs
Established KPIs, dashboards, and weekly performance reporting in Salesforce and Monday
Contributed to product-market fit feedback loops by capturing objections, trends, and clinical interest points
Developed SOPs for call reviews, EOD tracking, follow-up strategy, and event lead follow-through
Maintained strong email deliverability and lead health using Instantly and Apollo
Tech Stack
Salesforce, JustCall, Instantly, Monday.com, Zapier, ChiliPiper, Calendly, Apollo, Slack, LinkedIn Sales Navigator, Google Workspace

Leadership DevelopmentStrategic PartnershipsSales LeadershipTeam Management

Simera

2 roles

Chief Marketing Officer

Promoted

Sep 2024 – Apr 2025 · 7 mos · Remote

Highlights:
Founding Sales Team Member: First hire in the sales department; built Simera's outbound engine from the ground up
$10MM+ pipeline generated and 3,500+ demos led over 2 years targeting U.S. businesses hiring LATAM talent
Quota : 140% in 2022, 102% in 2023, 102% in Q1 2024, and 110% in Q2 2024
Leadership & Strategy:
Built and scaled the BDR team (28 reps), 4 Team Leads, 6 AEs, and support team (Sales Academy + Retention) to a 40-person org
Developed cold outbound strategy, email & call playbooks, talk tracks, and full GTM for U.S. expansion
Created a Cold Email Infrastructure with 100+ domains and 1,000+ inboxes using tools like Instantly and Smartlead
Drove demand generation and business development strategy while aligning marketing initiatives with sales pipeline goals
Led strategic partnerships and served as Simera’s brand ambassador, ensuring consistent positioning across all channels
Coaching & Development:
Launched and scaled the Simera Sales Academy – trained 300+ LATAM professionals; 75% placed in U.S. roles within 18 months
Promoted 14 internal team members to leadership roles in under 12 months
Coached global BDRs in social selling, sales process execution, and team diversity best practices
Tech Stack: HubSpot, Apollo, ZoomInfo, Sales Navigator, Kixie, Slack, ClickUp, Crunchbase, Notion, Instantly, Smartlead, Clay, Sendspark

Leadership DevelopmentStrategic PartnershipsBusiness DevelopmentSales Strategy

Head of Global Sales

May 2022 – Sep 2024 · 2 yrs 4 mos · Remote

Build Strong RelationshipsNew Product IdeasSales ManagementTeam Leadership

Instantly.ai

Brand Ambassador + Content Creator

May 2024 – Oct 2024 · 5 mos · Miami, Florida, United States · Remote

Instantly turns leads into clients with Automated Outreach, Deliverability Network, Sales Engagement, B2B Lead Database & AI-powered CRM.

Inside Sales ManagementC-LevelSales DevelopmentBrand Management

Washify services llc

3 roles

Sales Development Manager

Promoted

Oct 2021 – Jun 2022 · 8 mos

Core Responsibilities & Impact:
Sales Execution & Revenue Growth: Closed $2.2M+ in sales within 12 months through outbound prospecting and full-cycle deal ownership. This role was a hybrid between managing 4 SDRs and running a specific full-cycle sale with prospects that had previously used Egenuity and needed to be migrate over to purchase Washify.
Lead Generation: Built pipeline through cold calls, inbound lead conversion (Google Ads, drip campaigns), and strategic outreach
Product Engagement: Conducted 500+ live demos showcasing core product lines; managed follow-ups, proposals, and custom solutions
Appointment Setting & Order Management: Converted inbound and outbound leads into booked demos and closed deals
Territory Management: Owned sales strategy and execution across assigned regional markets, presenting directly to prospects
Customer Migration Success: Led transition of 103 out of 152 customers from Ez Wash to new platforms (Washify and DRB) in under 8 months
Team Leadership: Supervised a blended team of SDRs, Research Specialists, and Inside Sales Reps; reported directly to SVP of Sales
Event Marketing & Representation: Represented the brand at industry events and trade shows to boost product awareness and lead flow
Sales Reporting: Delivered weekly and monthly reports on pipeline, conversion rates, and revenue impact
Quota Attainment: Exceeded weekly, monthly, and annual sales targets consistently

Build Strong RelationshipsIntegrated ProgramsSales ExecutionLead Generation

Account Executive Southwest and Central Region

Promoted

Mar 2021 – Oct 2021 · 7 mos

Inside Sales ManagementCustomer SuccessSales ManagementCustomer Relationship Management

Sales Development Representative

Sep 2020 – Feb 2021 · 5 mos

Inside Sales ManagementAttributionSales DevelopmentCustomer Success

Corporación lady lee

Director of Sales & Business Development/ Real Estate Division

Jun 2012 – Aug 2020 · 8 yrs 2 mos · Costa Rica, Honduras · On-site

Key Achievements & Responsibilities:
Client & Tenant Relations: Built and maintained strong relationships across a portfolio of 1,200+ national and international clients
Full-Cycle Leasing: Led end-to-end sales efforts—from prospecting and negotiations to lease execution and account management, with a regional focus on Costa Rica and Honduras
Sales & Marketing Oversight: Directed marketing strategies and leasing campaigns for commercial spaces across multiple properties
Occupancy Strategy: Designed and executed tenant mix plans for shopping centers and projects, optimizing revenue and foot traffic
Revenue Analysis: Reassessed income projections, discounts, and special lease cases, driving profit-maximizing decisions
Budget & Reporting: Managed marketing budgets using SAP Marketing, and reported KPIs and sales metrics at executive meetings
Team Leadership: Managed and developed a cross-border team of 8 professionals across Honduras and Costa Rica
Trade Show Representation: Represented the brand across LATAM and the U.S. (Chile, Colombia, Mexico, Peru, Panama, Guatemala, El Salvador, USA) at real estate expos, networking events, and market research visits
ICSC Events: Oversaw ICSC (International Council of Shopping Centers) trainings, workshops, and internal events to stay current on industry trends
Target Compliance: Ensured regional sales and leasing efforts met or exceeded annual revenue targets and occupancy KPIs