Razi Syed

Business Development Manager

Mumbai, Maharashtra, India5 yrs 6 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Proven track record in sales optimization and lead generation.
Expert in implementing compliance processes for enhanced customer experience.
Skilled in managing teams and cultivating client relationships.

Stackforce AI infers this person is a Fintech and MarTech professional with strong sales and marketing expertise.

Contact

Skills

Core Skills

Sales StrategyAccount ManagementSales ManagementBrand StrategyMarketingSalesCustomer EngagementMarket Research

Other Skills

Account PlanningBDMBusiness ReviewsBusiness-to-Business (B2B)Channel SalesClient RequirementsComplianceConsumer BehaviorConsumer PsychographicsCorporate CommunicationsCorporate DevelopmentCustomer ExperienceCustomer InteractionCustomer Relationship Management (CRM)Customer Satisfaction

About

Experienced Business Manager with a proven strategic leadership, sales optimization, lead generation, account planning and operational efficiency track record. Adept at driving sales strategies, improving processes, and leveraging CRM systems to enhance team performance. Participated and initiated multiple marketing activities to create awareness about the brand and the product. Stayed current with industry trends to ensure competitiveness and delivered valuable insights to support decision-making. Successfully implemented Digital KYC processes to ensure compliance and enhance customer experience. Skilled in managing teams, cultivating client relationships, and overseeing critical banking operations.

Experience

Citi

2 roles

Business Manager

Promoted

Jan 2022 – Present · 4 yrs 2 mos · On-site

Provided strategic direction and lead generation, account planning, setting up the sales process to the sales team, resulting in the successful execution of the sales strategy.
Improved sales process efficiency and boosted conversion rates by identifying and addressing bottlenecks.
Delivered enablement programs and support onboarding for new hires, ensuring successful integration and ongoing professional development.
Managed and maintained the CRM system for optimal utilization by the sales team.
Assisted the Enablement team in onboarding activities, including weekly meetings, coaching, and product delivery.
Led implementation of Digital KYC process for credit card applications, ensuring seamless customer experience and compliance with AML and KYC requirements.

Key Performance IndicatorsBDMCorporate DevelopmentStakeholder ManagementSales LeadershipAccount Planning+5

Channel Sales Manager

Aug 2020 – Dec 2021 · 1 yr 4 mos · On-site

Managed Direct Sales Associates (DSAs) in various locations, expanding the target market and creating new sourcing channels to generate new-to-bank databases. Achieved sales growth through micro-marketing events.
Managed sales pipeline, acquired corporate clients, cultivated engagement channels (e.g., Shoppers Stop), maintained vendor relationships, and oversaw employee onboarding and auditing.
Led a 22-member banking team overseeing FRM checks, KYC fulfillment, AML/compliance checks, and credit card profile verification.

Channel SalesSales ManagementVendor ManagementAccount PlanningClient RequirementsAccount Management

Jio

Management Intern

Apr 2019 – Jun 2019 · 2 mos · Mumbai Metropolitan Region · On-site

Created Personality Branding Strategies for influencers like Boman Irani, Sonu Nigam, Anupam Kher, Milind Soman, Manushi Chillar, and Bosco Caesar, driving enhanced engagement and brand awareness.
Developed Digital and Social Media Brand Strategies for renowned brands, including Hindustan Unilever Limited, Procter & Gamble, Vadilal, Uber, One8select, and Mumbai Indians, resulting in a 10% boost in social media engagement.
Conducted thorough market trend analysis, consumer psychographics, and digital behavior research to deliver actionable insights and recommendations to clients.

Digital StrategyMarket Trend AnalysisConsumer PsychographicsBrand StrategyMarketing

Britannia industries limited

Instore Sales Intern

Aug 2018 – Sep 2018 · 1 mo · Mumbai Metropolitan Region

Increased sales by 15% in Q1 by effectively promoting and upselling Britannia's sub-brands in the biscuits and cakes segment.
Showcased retail sales expertise during the Sale Period, leading to improved customer experience and increased revenue.
Boosted customer loyalty by 20% through targeted strategies based on customer behavior and feedback.

SalesCustomer ServiceRetail SalesCustomer Engagement

Pladis

Management Intern

Aug 2018 – Aug 2018 · 0 mo · Mumbai Metropolitan Region

● Drove Value Sales through direct interaction with customers, gaining insights on Consumer Behavior
● Lead the brand’s go-to-market strategy in a Modern Retail Chain Outlet

SalesConsumer BehaviorSales StrategyMarket Research

Gsk

Trainee

Jun 2016 – Jun 2016 · 0 mo · Nashik

● Delivered value to GSK’s product pipeline by contributing to process modelling
● Developed business acumen by exploring the manufacturing and quality analysis department of the company
● Explored the techniques Kanban, JIT and 5s' which were being followed in GSK

Process ModellingQuality Analysis