Daniella Goodwin

CEO

United Kingdom19 yrs 5 mos experience

Key Highlights

  • 17+ years in business development and SaaS sales.
  • Expert in crafting go-to-market strategies for startups.
  • Passionate advocate for diversity and decarbonisation.
Stackforce AI infers this person is a SaaS and Logistics growth strategist with a focus on decarbonisation and diversity.

Contact

Skills

Core Skills

Go-to-market StrategyFundraisingSupply Chain TechnologySaasBusiness DevelopmentBusiness GrowthTeam LeadershipSaas Sales

Other Skills

Business IntelligenceBusiness ProcessC Level ManagementCandidate GenerationChange ManagementCloud ComputingCross-functional Team LeadershipData CenterDiversity & InclusionExecutive SearchFreight ForwardingHuman ResourcesIT ManagementIT OutsourcingIT Recruitment

About

Super Connector | GTM & Fundraising Specialist | Decarbonisation Specialist | Diversity & Growth Champion I’m a Go-To-Market consultant and SaaS sales specialist helping startups in Logistics, AI, SaaS, and Sustainability scale from MVP → Market → Scale → Exit. My focus is turning bold ideas into commercial outcomes building strategies, teams, and investor confidence that fuel long-term growth. With 17+ years in business development and SaaS sales, I’ve supported startups and scale-ups to: * Craft GTM strategies that win customers, not just boardroom approval * Unlock capital by connecting with angels, accelerators, and niche decarbonisation funds * Build high-performing, diverse sales and leadership teams that deliver measurable ROI * Enter new markets (UK, NL DE, UAE and USA), land enterprise logos, and position for IPO or exit I align Tech, Talent, and Operations to accelerate growth and help founders scale smarter and faster. I work hands on with founders, revenue teams, and investors to transform deep tech into scalable propositions, sales pipelines, and sustainable businesses. Passionate about diversity, inclusion, and decarbonisation, I ensure every company I work with is built to scale with impact. If you’re a startup, SME, or investor ready to solve GTM bottlenecks, raise funds, or scale your business let’s connect.

Experience

19 yrs 5 mos
Total Experience
2 yrs 7 mos
Average Tenure
7 mos
Current Experience

Rootcause.ai

GTM Consultant - EMEA

Nov 2025Present · 7 mos · Remote

Next stage trajectory

Operating Partner UK/EMEA

Apr 2025Present · 1 yr 2 mos · Remote

  • Fractional Operating Partner, UK & EMEA at NST | Helping AI & Decarbonisation Supply Chain Startups Raise Capital & Scale with GTM

Synergize consultancy ltd

Director

Feb 2025Present · 1 yr 4 mos · Remote

  • I help startups and scale-ups go-to-market the right way from day one. I partner with founders to:
  • Shape MVP to Market Fit – guiding early-stage GTM, customer validation, and launch strategies.
  • Raise Capital – connecting with the right investors, angels, accelerators, and niche decarbonisation funds to fuel growth.
  • Build Brand & Awareness – positioning companies to stand out, attract customers, and win trust in competitive markets.
  • Unlock Talent & Diversity – assembling high-performing teams with a diversity-first approach to scale with resilience and innovation.
  • Operational & Tech Strategy – embedding scalable systems, AI-driven solutions, and commercial frameworks that prepare companies for IPO or exit.
  • As a super connector across Tech, Talent, and Investment, I empower founders to scale smarter and faster blending commercial GTM expertise with investor readiness and ecosystem access.
  • If you’re building a startup in Logistics, SaaS, AI, Sustainability, or Deep Tech, I can help you accelerate from MVP → Market → Scale → Exit.
Go-to-Market StrategyNetworkingheadhuntingSustainabilityBusiness DevelopmentFundraising

Outsource uk

Director Supply Chain Tech Logistics

May 2024Feb 2025 · 9 mos · Hybrid

  • I was appointed as Director of Supply Chain and Logistics for Outsource being accountable for the divisions P&L, coaching & mentoring the specialist recruitment teams. I drive revenue streams by spearheading the BD generation, feeding the recruitment teams & putting strategic roadmaps and GTM plans into place for the business division across UK & Europe EMEA for Supply Chain and Logistics Technology.
Software as a Service (SaaS)supply chain technologyThird-Party Logistics (3PL)freight techThought LeadershipDiversity & Inclusion+4

Headford group ltd

Chief Growth Officer

Apr 2023Apr 2024 · 1 yr

  • Whilst running Searchtank Associates I worked on a large project as chief growth officer for the Headford Group. I ran the recruitment businesses - Forwarding Jobs and Headford USA looking after both P&L’s, coaching & mentoring the teams.
International LogisticsBusiness GrowthOrganization GrowthCross-functional Team LeadershipTeam MotivationFreight Forwarding+3

Keepers

Client Engagement Manager & Sales Trainer

Aug 2021Feb 2022 · 6 mos · London

  • Provided BD expertise and training to drive revenue growth and expand market presence across the UK and Europe for tech start ups.

Searchtank associates ltd (now synergize)

Chief Growth Officer

Jan 2021Apr 2024 · 3 yrs 3 mos · United Kingdom

  • Searchtank Associates was a international sales recruitment, career coaching executive search consultancy with a proven track record in supporting innovative SaaS organisations throughout the world in planning, hiring, onboarding and training sales & recruitment professionals.
  • If you are a tech startup or scale up & need help in planning, hiring and training or just need support to train up your SaaS Sales teams then we are fully MEDDIC Certified™ and are here to help.
  • Key geographical areas and expertise are within the UK & Ireland, Benelux, DACH and Nordic Regions focusing on Cyber, Fintech, API,low,no code & CLM software.
Business GrowthOrganization GrowthSaaS SalesBusiness DevelopmentCandidate GenerationBusiness Intelligence

Cm partners uk | contract management working alongside searchtank associates ltd

Chief Growth Officer - UK&I

Nov 2020Jan 2024 · 3 yrs 2 mos · United Kingdom

  • CM Partners helps organizations to create a vision to managing their ecosystem and handle the setup, professionalization and implementation of contract management. We train and educate people around how to manage your contracts and how to manage your ecosystem to a global standard.
  • Contract management methodology CATS CM®

Brightcove

New Business Development Manager - EMEA - Helping businesses deliver customer value through video

Jul 2019Oct 2020 · 1 yr 3 mos · London, United Kingdom

  • I was responsible for developing new customers across EMEA supporting media companies and broadcasters to maximise revenue and reach through the power of video and OTT solutions.

Computer futures

Helping Technology Vendors Expand Across EMEA

Jan 2017May 2019 · 2 yrs 4 mos · UK

  • A strategic Head-hunter working with start up & scale up Technology Vendors across EMEA.
  • Responsible for developing new and existing tech customers helping them find and attract the best SaaS Sales & Csuite talent across EMEA. I have a wealth of experience helping customers develop new regions and territories by placing "the first person on the ground".
  • I focus on placing Strategic Sales & Technology Leaders within SaaS, RPA (Robotic Process Automation), AI, Cyber Security and Fintech.
  • KEY JOB ROLES placed:
  • Csuite
  • VP's
  • Sales Directors
  • Sales Managers
  • Pre Sales Professionals
  • Key Account Managers (KAM)
  • Enterprise Account Managers
  • Sales Operations Leads

Headford strategic growth

GTM General Manager UK & Europe

May 2014Dec 2016 · 2 yrs 7 mos

  • General Manager - UK + EUROPE + General Manager of Headford Strategic Growth
  • Growing out Europe predominantly Germany and the Benelux putting in strategies in place to expand the European recruitment team and driving revenue placing freight sales professionals and branch start up with a land and expand strategy to build our client base.

Etica/ fusionpeople

Managing Consultant - Technology

Jan 2008Apr 2014 · 6 yrs 3 mos

  • Etica joined the Fusion People group in 2010 and as of May 2013 they drew there IT expertise into the Fusion People brand where I set up the Bristol IT office.

Dg's equine supplies ltd

Managing Director

Jan 2004Dec 2007 · 3 yrs 11 mos

Education

Hartpury College Gloucester

National Diploma in Business & Horse Management

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