Daniella Goodwin — CEO
Super Connector | GTM & Fundraising Specialist | Decarbonisation Specialist | Diversity & Growth Champion I’m a Go-To-Market consultant and SaaS sales specialist helping startups in Logistics, AI, SaaS, and Sustainability scale from MVP → Market → Scale → Exit. My focus is turning bold ideas into commercial outcomes building strategies, teams, and investor confidence that fuel long-term growth. With 17+ years in business development and SaaS sales, I’ve supported startups and scale-ups to: * Craft GTM strategies that win customers, not just boardroom approval * Unlock capital by connecting with angels, accelerators, and niche decarbonisation funds * Build high-performing, diverse sales and leadership teams that deliver measurable ROI * Enter new markets (UK, NL DE, UAE and USA), land enterprise logos, and position for IPO or exit I align Tech, Talent, and Operations to accelerate growth and help founders scale smarter and faster. I work hands on with founders, revenue teams, and investors to transform deep tech into scalable propositions, sales pipelines, and sustainable businesses. Passionate about diversity, inclusion, and decarbonisation, I ensure every company I work with is built to scale with impact. If you’re a startup, SME, or investor ready to solve GTM bottlenecks, raise funds, or scale your business let’s connect.
Stackforce AI infers this person is a SaaS and Logistics growth strategist with a focus on decarbonisation and diversity.
Experience: 19 yrs 5 mos
Skills
- Go-to-market Strategy
- Fundraising
- Supply Chain Technology
- Saas
- Business Development
- Business Growth
- Team Leadership
- Saas Sales
Career Highlights
- 17+ years in business development and SaaS sales.
- Expert in crafting go-to-market strategies for startups.
- Passionate advocate for diversity and decarbonisation.
Work Experience
RootCause.ai
GTM Consultant - EMEA (7 mos)
Next Stage Trajectory
Operating Partner UK/EMEA (1 yr 2 mos)
Synergize Consultancy Ltd
Director (1 yr 4 mos)
Outsource UK
Director Supply Chain Tech Logistics (9 mos)
Headford Group Ltd
Chief Growth Officer (1 yr)
Keepers
Client Engagement Manager & Sales Trainer (6 mos)
Searchtank Associates ltd (now Synergize)
Chief Growth Officer (3 yrs 3 mos)
CM Partners UK | Contract Management working alongside Searchtank Associates Ltd
Chief Growth Officer - UK&I (3 yrs 2 mos)
Brightcove
New Business Development Manager - EMEA - Helping businesses deliver customer value through video (1 yr 3 mos)
Computer Futures
Helping Technology Vendors Expand Across EMEA (2 yrs 4 mos)
Headford Strategic Growth
GTM General Manager UK & Europe (2 yrs 7 mos)
Etica/ FusionPeople
Managing Consultant - Technology (6 yrs 3 mos)
DG's Equine Supplies Ltd
Managing Director (3 yrs 11 mos)
Education
National Diploma in Business & Horse Management at Hartpury College Gloucester