Dec 2024 – Present · 1 yr 4 mos · United States · Remote

• Advise enterprise clients on AI-enabled strategy and digital transformation, translating business objectives into executable, risk-aware human-centered AI strategies optimized for adoption and business performance.
• Partner with senior leaders to reframe ambiguous business challenges into prioritized initiatives aligned to enterprise strategy, operating constraints, and investment horizons.
• Contribute to enterprise AI readiness efforts, including governance models, capability alignment, and change enablement.
• Collaborate with cross-functional teams across technology, data, design, security, and business stakeholders to ensure scalable and compliant execution.

Nov 2023 – Aug 2024 · 9 mos · Austin, Texas, United States · Hybrid

• Led AI and analytics strategy initiatives focused on enterprise adoption of generative AI, automation, and machine learning.
• Developed executive-level strategy materials communicating AI opportunities, risks, controls, and operational implications for senior leadership.
• Conducted quantitative and qualitative analysis to inform business cases, pilot programs, and prioritization decisions.
• Helped establish early enterprise AI playbooks emphasizing responsible experimentation, governance, and scale.

Feb 2022 – Nov 2023 · 1 yr 9 mos · United States

• Led customer and partner strategy engagements for experiential AI agent technology across automotive, retail, and technology sectors.
• Advised executive stakeholders on aligning AI capabilities with business objectives, experience guardrails, and organizational readiness.
• Supported cross-functional initiatives spanning product, engineering, design, and go-to-market teams.

Jun 2021 – Mar 2022 · 9 mos · United States

• Partnered with leadership teams to deliver digital experience strategy supporting enterprise brand, product, and operational objectives.
• Translated vision into execution through roadmap development, prioritization, and stakeholder alignment.

Oct 2020 – Feb 2021 · 4 mos · New York, United States

• Suzy is a growth-stage B2B SaaS company that is disrupting the consumer market research space by helping its customers tap the power of human intelligence so they can make better decisions, informed by data and insight. In this contract role, I led company wide efforts across brand, content, performance and account based marketing during a key transition for the company.

Sep 2020 – Nov 2023 · 3 yrs 2 mos · United States

• Strategic by Design: I founded Armano Design Group at the height of the global pandemic and have been working with a select group of clients/contract assignments focused on brand repositioning, integrated marketing strategy, program development, social media integration, and digital transformation. Armano Design Group solves complex business problems strategically, by design.

Jun 2020 – Oct 2020 · 4 mos · Everywhere

• COVID-19 put a sudden end to my nearly eleven years at global marketing communications firm, Edelman. I spent June to October 2020 taking a moment to figure out what should come next while starting an LLC—doing a some select contract work as a marketing/communications consultant. A number of informative conversations during this time led me to my next move in the B2B enterprise technology space while permitting me to tap my significant experience as a brand strategist, marketer and team leader.

Apr 2018 – Jul 2024 · 6 yrs 3 mos

• As a regular contributor for the Forbes CMO network, I cover topics spanning marketing, culture, technology, leadership, innovation and digital transformation.

Jan 2016 – Jun 2020 · 4 yrs 5 mos

• I brought Dynamic Signal to Edelman and played an integral role in formalizing the partnership between both organizations. As a strategic advisor to Dynamic Signal, I worked closely with our parters to help realize the full potential of the platform as the industry standard in employee and influencer engagement technology.

Oct 2013 – Jun 2020 · 6 yrs 8 mos

• Partnered with some of the firm's cornerstone accounts across multiple industry sectors (United Airlines, U.S. Dairy, Barilla, Taco Bell, Kellogg’s) and others as an integrated marketing strategic advisor focused on aligning strategy to implementation. In addition to our client's business, I was responsible for helping the firm evolve from a Public Relations agency to a modern communications firm while forging strategic partnerships, wedge offerings and fulfilling targeted business growth opportunities.

Sep 2012 – Oct 2013 · 1 yr 1 mo

• As Managing Director for the digital practice of Edelman's central region, I was responsible for the vision of the group as well as managing the P&L ($14+M in revenue). During my time in this role, I made several transformational hires in creative, strategy, project management and technology and landed new business from PayPal & LEGO.

Dec 2009 – Sep 2012 · 2 yrs 9 mos

• I was promoted from SVP, Digital to EVP Innovation in less than two years at Edelman. During this time accomplishments included:
• Formalization of community management methodology (makes up approximately 40 percent of revenue for Edelman’s digital P&L globally)
• Launch of Social Business Planning methodology and offering
• Rollout of MyEdelmanIdea internal ideation ecosystem
• Creation of Edelman's "Social Intelligence Command Center" space and offering

Oct 2011 – Apr 2015 · 3 yrs 6 mos · 261 Madison Avenue, Ny

• As a member of Appinion's advisory board, I provided strategic council and guidance to the CEO and help foster business opportunities for the company. Appinions was acquired by Scribble Live to enhance their impact in data driven content marketing.

Apr 2009 – Dec 2009 · 8 mos · Austin

• As an early hire for the world’s first social business consultancy, I helped define and rollout the positioning and service offering while working with the original team and initial clients.
• Identified and made introductions to strategic acquisition candidates
• (Xplane acquired in 2010)
• Won new clients (Estee Lauder, DeVry) consulted with Coke, Intuit, and others
• Development of thought leadership (Social Business By Design on Slideshare)

Jan 2008 – Mar 2013 · 5 yrs 2 mos · SXSW

• Billed as one of the most authentic and influential events of the digital portion of SXSW, I co-founded Allhat along with Richard Binhammer of Dell. Currently sponsored by Chevrolet, Allhat is going into it's fifth year.

May 2007 – Apr 2009 · 1 yr 11 mos · Chicago

• Led a group of 40+ multidisciplinary individuals in Chicago's Critical Mass office focused on digital marketing solutions built upon an intimate understanding of the total customer journey. Assisted in new business development, marketing and communications, including acting as editor and contributor to the company blog, Twitter and internal network.
• Launched “Pampers Global Village”—P&G’s branded consumer forum for parents
• Sourced (and won) new business from Adidas (over two million incremental revenue to firm)
• Launched new social platforms including agency's Twitter profile, “Always in Beta” video streaming platform and trained staff and clients on social media
• Published multiple thought leadership platforms including “Micro Interactions” and regularly produced content for Advertising Age & earned media coverage in trades

Oct 2005 – May 2007 · 1 yr 7 mos · Greater Chicago Area

• Brought interaction design, copy and creative disciplines together to collaborate on projects ranging from large scale Websites, digital campaigns and the strategies behind them.
• Successfully launched multiple initiatives for clients such as Blue Cross Blue Shield, Allstate, KitchenAid, Miller Brewing, Fifth Third Bank, and Ferguson
• Educated/trained employees in North America on social media, specifically blogging

Feb 2000 – Oct 2005 · 5 yrs 8 mos · Greater Chicago Area

• Developed break-through work for clients HP, Bally Total Fitness, Kay Jewelers, Nuveen Investments and Grainger among others. Promoted from Creative Director to Senior CD, I Led collaborative efforts stemming from Designers, Art directors, Information Architects, Site Developers and Copywriters and conducted annual reviews for creative staff.
• Led creative/user experience team for Grainger, the second largest long term client for office
• Drafted creative briefs and helped develop online strategies for a variety of clients while proactively initiating value-add efforts which drove incremental business