Deepa Sayal

CEO

Surrey, British Columbia, Canada10 yrs 1 mo experience
Highly StableAI Enabled

Key Highlights

  • Spearheaded Cisco's first Marketplace launch generating $2.1 million.
  • Drove VLCC's growth with 4,000 leads in 14 months.
  • Consulted over 250 startups across diverse industries.
Stackforce AI infers this person is a Marketing Strategist with extensive experience in B2B and B2C sectors, particularly in SAAS and digital marketing.

Contact

Skills

Core Skills

Marketing StrategyBrand ManagementPublic RelationsDemand GenerationProject ManagementProduct ManagementBusiness DevelopmentMentorshipPartnership DevelopmentClient Management

Other Skills

AI platformAI technologiesAdvertisingAgentic AIB2B Marketing StrategyBloggingBrand DevelopmentChange ManagementContent DevelopmentConversion OptimizationCreative StrategyCustomer AcquisitionCustomer Relationship Management (CRM)Data AnalyticsDigital Strategy

About

As an accomplished marketing strategist with an entrepreneurial spirit, I am dedicated to crafting and implementing high-impact programs that fuel explosive growth, elevate brand awareness, and drive lead generation. With a track record of success collaborating with global industry leaders such as Cisco, AWS, NEC, Intel, HP and many others , I bring extensive expertise in strategic marketing, brand development, and business expansion. Throughout my career, I have honed my ability to strategically position brands and conceptualize compelling narratives for a diverse range of clients, including Multinationals, SMBs, Private Sector, and Federal Accounts. My approach combines design thinking principles with cutting-edge marketing technologies and analytics to deliver performance driven outcomes. A seasoned speaker at prestigious events including TEDx, G20, BRICS, and top academic institutes, I am committed to sharing insights and expertise with diverse audiences. Additionally, as an influential content creator with a thriving online community of over 30,000 subscribers, I actively contribute to knowledge-sharing and thought leadership in the marketing domain. Key highlights of my career include spearheading Cisco's successful launch of its first Marketplace, generating $2.1 million in revenue, and driving VLCC's growth with 4,000 leads secured within a dynamic 14-month period. I have also served as a versatile consultant, collaborating with over 250 startups across various industries including SAAS, edtech, deeptech, solar energy, and healthtech. In leadership roles and also as a co Founder to a few Technology Startups , I have consistently delivered results by driving growth, crafting impactful strategies, and leading successful B2B campaigns. Notable achievements include orchestrating 15% QoQ growth for Checkbrand Online, launching India's largest women's tech network, Tech Supergirl, and exceeding targets for a $9 million organization. My expertise extends to multitasking , diligent detailing ,optimizing ad spend through data analytics, negotiating with vendors, and implementing agile planning processes. Proficient in a wide range of digital tools including Canva, Marketo, 6sense, Lusha, Bitrix, Hootsuite, Brandwatch, Buffer, Asana, Trello, Elastic, and MailChimp, I ensure exceptional marketing execution at every stage. With a passion for leveraging technology and data to drive marketing excellence, I am committed to delivering measurable results and driving sustainable growth for organizations worldwide. My website :https://www.deepasayal.com

Experience

10 yrs 1 mo
Total Experience
2 yrs 8 mos
Average Tenure
--
Current Experience

Adgtech

2 roles

Chief Marketing Officer , ADGTech

Promoted

Jul 2025Present · 11 mos · Vancouver, British Columbia, Canada · Hybrid

  • Driving brand and marketing strategy to expand presence across federal and private sector markets
  • Leading a dynamic team to deliver integrated campaigns, thought leadership content, and digital engagement strategies
  • Strengthening corporate communications to ensure consistency, clarity, and alignment with business goals
  • Building ADG Tech’s market credibility by positioning the company as an industry thought leader
  • Overseeing execution of marketing initiatives, ensuring measurable business growth and ROI
brand strategymarketing strategydigital engagement strategiescorporate communicationsMarketing StrategyBrand Management

Director Marketing and Communication

Oct 2021May 2025 · 3 yrs 7 mos · Vancouver, British Columbia, Canada · Hybrid

  • Bolstered partnerships within six months, surging business growth by 15% on revenue YoY
  • Led a diverse team in crafting compelling Brand story through Innovative ideas and disruptive campaigns
  • Implemented innovative tactics using emerging technologies such as artificial intelligence, machine learning, virtual reality.
  • Executed a comprehensive brand strategy, positioning the company as a thought leader in social listening.
  • Served as a project manager for all marketing initiatives, effectively handling timelines, budgets, and resources.
  • Orchestrated global launch for Checkbrand Online, an AI platform, through strategic campaigns in North America, Asia, and Canada
  • Established relationships with vendors, media outlets, influencers, and industry experts to enhance visibility.
  • Analyzed customer feedback, market trends, and competitor data to identify opportunities for improvement.
  • Managed a team of 10+ marketing professionals, providing guidance and direction to achieve goals.
  • Developed KPIs to track progress against objectives in order to measure success.
  • Measured and monitored performance of marketing campaigns and deliverables, adjusting to deliver stated objectives and outcomes.
partnershipsbrand strategyAI technologiesproject managementKPI developmentBrand Management+1

Mimik

Head of Marketing

May 2025Jul 2025 · 2 mos · Vancouver, British Columbia, Canada · On-site

  • Positioned mimik as a leader in Agentic AI, driving PR, analyst relations, and partnerships in North America. Coordinated high-profile events across Europe and North America while leading and mentoring the marketing team.
Agentic AIPRanalyst relationspartnershipsevent coordinationPublic Relations+1

Techsupergirl

Global Marketing Director

Feb 2018Aug 2021 · 3 yrs 6 mos · On-site

  • Tech Super Girl is a Digital Virtual Assistant specialising in Account Based Marketing for B2B Enterprises , Cloud and SAAS led companies, Demand Generation for Startups , Data centric analytics and Dashboards, Thought Leadership based virtual events, Learning Management Systems .
  • We also nurture and curate new age best practices around Digital Transformation and Future of work and mentor startsups and new age enterprises. .
  • I effectively managed the marketing budget, optimizing allocation for maximum ROI, and established strategic partnerships to enhance our marketing efforts.
account based marketingdemand generationdata analyticsstrategic partnershipsDemand GenerationMarketing Strategy

Indian women institutional league

Independent Director , IWIL

Jan 2018Apr 2022 · 4 yrs 3 mos

  • At IWIL, we capacitate and mentor Women Entrepreneurs and business leaders across the Globe through business mentoring and technological innovation .
  • We proffer a platform for women entrepreneurs and MSMEs that facilitates skill-building, networking, incubation and business transformation through new age technology and entrepreneurship best practices.
  • IWIL India is also a protagonist of Micro-mentorship and Micro-grants for Women Entrepreneurs and MSMEs and works with several important stakeholders in India and abroad to create an enabling ecosystem for entrepreneurs and associated stakeholders
mentoringnetworkingbusiness transformationBusiness DevelopmentMentorship

Adgonline solutions (p) ltd

2 roles

Marketing Director

Promoted

Jan 2010Apr 2018 · 8 yrs 3 mos

  • I worked for and launched a number of brands across different geographies and different product categories .
  • Understanding, positioning, strategising to build brands for products in different sectors such as Retail , BFSI , Telecom, CPG, Enterprise
  • Building several industry partnerships and strategic alliances to launch B2C or B2B Campaigns , Programs and events.
  • Consulting several companies and federal organisations like Election Commission of India , Central
  • Pollution control Board, Ministry of statistics and Implementation , Confederation of Indian Industry.
  • Audience based Profiling and consumer centric analytics that detail customer journeys bundled with Marketing automation .
  • Developed platforms like Mobile apps and Commerce Portals and many other software solutions
  • Using and positioning Paid media , shared and earned media in the Digital Echelon for multiple products and brand orientations .
  • Deployment of several tools such as marketo, Hootsuite, Trello, Canva, Buffer
  • ATL and BTL activations
  • Industry Events for influencers and worked with 100s of SMB customers and channel schemes
  • Launched marketplaces for multinationals
brand strategymarketing automationmedia planningBrand ManagementMarketing Strategy

Director- Key Accounts

Jan 2008Jan 2010 · 2 yrs

  • Developed brand strategy and statistics systems.
  • Brand development, Media selection and planning, Brand recall and Comprehenssive online marketing, web site traffic growth, web site UI and advertising revenue.
  • Strategic Consulting, including business plan & sales strategy development.
  • Content writting, Presentation, Online Consultancy
brand strategymedia selectiononline marketingBrand Management

Lawvedic

Chief Marketing Officer

Jun 2006Oct 2008 · 2 yrs 4 mos · New Delhi Area, India

  • During my tenure as a CMO at Lawvedic, I led a high-performing team in developing and executing innovative marketing strategies. These strategies resulted in a 30% increase in brand visibility and a 20% growth in lead generation within the first year.
  • I also initiated and managed successful partnerships with key industry influencers, leading to a 25% boost in social media engagement. We built several strategies blending creative thinking with data-driven decision-making and consistently delivered measurable results and driven revenue growth for the organization."
marketing strategiespartnershipsdata-driven decision-makingMarketing StrategyPartnership Development

Redington india ltd

Business Manager

Jan 2001Jan 2003 · 2 yrs · Delhi, India · On-site

  • To oversee the day-to-day operations and long-term strategic direction of the company.
  • Responsible for developing and implementing comprehensive business strategies that drive growth and profitability for IBM Product Group. This also included operational oversight, and team leadership.
  • Monitoring key performance indicators and assess the company's performance, making data-driven decisions to improve operations and achieve objectives.
  • Building and maintaining strong customer relationships .
  • Staying informed about market trends, industry changes, and competitive landscapes to adapt our strategies accordingly.
business strategiescustomer relationshipsBusiness Development

Crayons advertising & marketing pvt ltd

Account Manager

Dec 1997Dec 2000 · 3 yrs · Chandigarh

  • Handled client servicing for Regional accounts like Maruti, IOC(Indian Oil corporation), BPL, WWICS, hafed,Haryana Financial Corporation.
  • Hands on experience on strategizing towards organic conversions , building MSS as against the competition and sketching innovation constantly on ROI.
client servicingorganic conversionsClient Management

Education

Indian School of Business

Transformational leadership : Tapping into your personal DNA

Jan 2013Jan 2013

Indian Institute of Foreign Trade

Masters in International Business — International Marketing

Jan 2004Jan 2006

MIT Professional Education

Post Graduate Certificate in Technology and Innovation — Tech Innovation

May 2023Mar 2024

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