Feb 2016 – Jul 2018 · 2 yrs 5 mos · Doha

• Understand product and channel owner requirements for penetration, frequency and no: of digital interactions and plan digital marketing activities.
• Act as center of expertise for program/projects related to digital marketing
• Have a current and successful track record in the adoption of digital strategies, and an in-depth knowledge of digital products including campaign management, SEO, Paid Search, eDM’s, social media, content management and Google Analytics
• Experience in optimising landing pages and user funnels
• Strong experience with generating reports and analysing the ROI on each campaign
• Prepare digital marketing dashboard and share with relevant stakeholders
• Sound time management, an eye for detail and works well independently

Jul 2014 – Jan 2016 · 1 yr 6 mos · New Delhi Area, India

•  Work with the development team to ensure SEO best practices are
• properly implemented in newly developed code
•  Work with editorial and marketing teams to drive SEO in content
• creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions
• for target keywords.
•  Execute tests, collect and analyze data and results, identify trends and insights in order to achieve
• maximum ROI in paid search campaigns
•  Track, report, and analyze website analytics and PPC initiatives and campaigns
•  Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
•  Optimize copy and landing pages of search engine marketing
•  Perform ongoing keyword discovery, expansion, and optimization
•  Research and implement search engine optimization recommendations
•  Research and analyze competitor advertising links
•  Develop and implement link building strategy

Sep 2010 – Jun 2014 · 3 yrs 9 mos · Noida Area, India

• Carry out keyword research to support new client pitches and existing client SEM campaigns
•  Conduct on-site and off-site SEO competitor analysis
•  Help to execute on-site and off-site SEO strategies (including link building) for a range of clients in a host
• of industries
•  Complete weekly and monthly performance reports using programs such as Google Analytics
•  Conduct on-site and off-site SEO audits for client sites on a monthly basis
•  Help to contribute to the company blog and other external communications
•  Guide the content team to produce SEO-friendly content
•  Keep up to date with the latest SEM technology, SEO updates and industry changes