Deepika Bansal

CEO

Gurgaon, Haryana, India17 yrs 2 mos experience

AI Enabled

Key Highlights

16+ years in CRM and loyalty leadership.
Drove 28% of online revenue through CRM strategies.
Expert in data-driven marketing ecosystems.

Stackforce AI infers this person is a MarTech expert with a strong focus on CRM and customer engagement strategies.

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Skills

Core Skills

Crm & Retention StrategyLoyalty Program DesignLifecycle Marketing

Other Skills

AdvertisingBrand ManagementBusiness AnalysisBusiness DevelopmentBusiness StrategyCRMCRM DatabasesCRM initiativesCRM marketingCRM program managementChatbot DevelopmentCommunicationCompetitive AnalysisCustomer Relationship Management (CRM)Difficult Situations

About

I'm a CRM, Loyalty & Retention Leader with 16+ years of experience building customer growth engines across India, the Middle East, and Singapore. I specialize in designing data-driven, omnichannel marketing strategies that elevate customer lifetime value (CLV), strengthen loyalty, and drive measurable revenue growth. Over the years, I've helped brands like Lenskart, BIBA, Renault, and Coca-Cola (via Ogilvy) transform how they engage, retain, and delight their customers. My work bridges the gap between marketing, product, and technology - using customer insights to shape pricing, product experience, and communication strategy. I'm passionate about crafting marketing ecosystems that convert first-party data into personalized journeys that inspire loyalty and long-term brand relationships. Key Strengths: CRM & Retention Strategy | Loyalty Program Design | Lifecycle Marketing Customer Experience (CX) Transformation | MarTech Ecosystem Implementation Data Analytics | CLV Optimization | Campaign ROI & Revenue Attribution Cross Functional Leardership | Product Collaboration | Global Market Strategy I believe great marketing starts with empathy, data and collaboration - trusting customers engagement into business growth

Experience

17 yrs 2 mos

Total Experience

2 yrs 8 mos

Average Tenure

1 yr

Current Experience

Ogilvy

Vice President

Apr 2025 – Present · 1 yr · Gurugram, Haryana, India · Hybrid

CRM and loyalty strategy for Coca-Cola India, driving first-party data activation and omnichannel customer engagement.
Spearheading CRM and data-led personalization to strengthen brand loyalty and marketing ROI.
Partnering with creative, product, and media teams to design connected customer journeys across WhatsApp, RCS, and email.
Building frameworks to measure CRM impact on retention, engagement, and business growth.

CRMdata-led personalizationomnichannel customer engagementfirst-party data activationmarketing ROICRM & Retention Strategy+1

Lenskart.com

Head - CRM Marketing, Retention & Loyalty (India | Middle East | Singapore)

Jan 2023 – Apr 2025 · 2 yrs 3 mos · Gurugram, Haryana, India · On-site

Owned CRM marketing, retention, and loyalty across three geographies - driving measurable business growth through data-led customer engagement.
Delivered 28% of total online revenue and 35% of offline sales through CRM marketing.
Increased average order value by 25% and improved retention by 14% through lifecycle automation and segmentation.
Collaborated with Product, CX, and Pricing teams to align CRM insights with customer experience and revenue strategy.
Managed CRM P&L, optimizing campaign ROl and automation efficiency.

CRM marketingdata-led customer engagementlifecycle automationsegmentationP&L managementCRM & Retention Strategy+1

Biba apparels private limited

Sr. Manager - CRM & Loyalty

Aug 2021 – Jan 2023 · 1 yr 5 mos · Gurugram, Haryana, India · On-site

Led CRM initiatives to drive customer loyalty and increase lifetime value, resulting in improved customer experience and business objectives achievement.
Analyzed data to inform business development strategies and campaign execution, optimizing customer-company benefits.
Acted as a liaison between IT and CRM teams, identifying consumer segments for targeted campaigns and data management initiatives.

CRM initiativesdata analysiscampaign executioncustomer experienceCRM & Retention Strategy

Renault india private limited (ripl)

CRM Manager

Jun 2016 – Aug 2021 · 5 yrs 2 mos · Gurgaon, India · On-site

CRM, Customer Communication , Campaigns, Mobile App development, Project Management, Digital Sales and lead generation, New communication Channel integration

CRMcustomer communicationcampaign managementdigital salesCRM & Retention Strategy

Netcarrots loyalty services

Program Manager

Mar 2011 – Oct 2015 · 4 yrs 7 mos · Gurgaon, India · On-site

Led the CRM program for client's partners, implementing technology, creative communication plans, and rewards management.
Conceptualized and implemented marketing strategies, analyzed data, and executed marketing activities for NetCarrots Loyalty Services in Gurgaon, India.

CRM program managementmarketing strategiesdata analysisCRM & Retention Strategy

Wings brand activations (i) pvt. ltd.

Regional Marketing Manager

Jan 2009 – Jan 2011 · 2 yrs · Bengaluru, Karnataka, India · On-site

Developed and implemented marketing strategies for key clients, resulting in increased business opportunities for the company.
Collaborated with internal and external stakeholders to ensure successful execution of services and achieve desired objectives.

marketing strategiesstakeholder collaboration

Smc insurnace brokers pvt. ltd.

Relationship Manager

Mar 2008 – Nov 2008 · 8 mos · Greater Delhi Area · On-site

Recruited and managed a team of Brokers to drive sales strategies for major life insurance firms.
Monitored Broker productivity to ensure targeted premium generation and customer acquisition.
Acted as a liaison between agents and Company to optimize returns and ensure infrastructure availability.

sales strategiesteam management