Deepshikha Dasgupta

Digital Marketing Specialist

New Delhi, Delhi, India7 yrs 3 mos experience

AI Enabled

Key Highlights

7+ years of diverse marketing experience
Expert in brand management and digital marketing strategies
Proven track record in driving measurable business growth

Stackforce AI infers this person is a Marketing and Branding Specialist with expertise in B2B and B2C sectors.

Contact

Skills

Core Skills

Brand ManagementDigital MarketingAccount ManagementBrand StrategyBrand MarketingDigital StrategyMarketing Campaign ManagementBrand Communication

Other Skills

Agency CoordinationAgency Relationship ManagementBrandingBusiness-to-Business (B2B)AdvertisingMarketing OperationsMarketing StrategyProject PlanningDigital Marketing CommunicationsBusiness DevelopmentClient DevelopmentCustomer Service ManagementTeam ManagementMarket ResearchCommunication

About

Results-driven Marketing, Branding & Advertising Specialist with 7+ years of experience in brand management, integrated marketing campaigns, advertising strategies, and client servicing across B2C, B2B, and B2G sectors. Proven expertise in crafting compelling brand narratives, enhancing brand visibility, and driving measurable business growth through data-driven marketing strategies. Proficient in ATL & BTL marketing, event coordination, advertising strategy development, cross-functional team leadership, and strategic campaign execution. Adept at digital marketing, content creation, and customer acquisition & retention strategies ensuring maximum brand impact. Passionate about storytelling, innovation, consumer insights, and strategic thinking, I thrive in fast paced, dynamic environments that demand creativity, problem solving, and strategic vision. I believe in the power of marketing to transform brands and drive meaningful connections with the target audience. Let’s connect to discuss marketing strategies, brand growth, advertising innovations, and impactful business solutions!

Experience

7 yrs 3 mos

Total Experience

1 yr 4 mos

Average Tenure

5 mos

Current Experience

Hvr solar private limited

Marketing Communications Manager

Dec 2025 – Present · 5 mos · Noida · On-site

Lead cross-functional teams and agencies, aligning business goals and KPIs.
Drive ROI-focused performance marketing campaigns across Google, Meta & LinkedIn, optimizing budgets and conversions.
Own and manage brand communication strategy, ensuring consistent brand voice across all digital and offline touchpoints.
Plan and execute integrated performance campaigns aligned with growth objectives.
Oversee vendor management, including agency coordination, creative partners, production teams, and media vendors.
Lead end-to-end expo and exhibition management from stall design conceptualization and fabrication to on-ground brand presence and execution.
Handle corporate events and brand activations, ensuring seamless execution and maximum visibility.
Draft and manage press releases and PR communication to strengthen media presence.
Manage brand ambassador relationships, including scripting, campaign planning, and performance alignment.
Lead analytics, reporting, and growth strategy to continuously improve marketing effectiveness.

Agency CoordinationAgency Relationship ManagementBrand ManagementBrand StrategyBrandingBusiness-to-Business (B2B)+5

Concept pr india ltd

Digital Account Manager

Jan 2025 – Dec 2025 · 11 mos · Delhi, India · On-site

Develop and design pitch decks to effectively communicate campaign ideas and brand strategies.
Create and implement social media strategies tailored to client needs, ensuring engagement and brand growth.
Brainstorm and execute campaign ideas that align with client objectives and industry trends.
Handle client servicing, maintaining strong relationships, understanding their requirements, and delivering impactful solutions.

Account ManagementProject PlanningDigital MarketingDigital Marketing CommunicationsDigital StrategyBusiness Development+2

Internet moguls

Account Manager

Feb 2024 – Jan 2025 · 11 mos · New Delhi

Led end-to-end execution for 14+ clients, ensuring seamless delivery across multiple projects and timelines.
Developed comprehensive brand strategies, content calendars, and campaign roadmaps aligned with business objectives.
Collaborated closely with cross-functional teams to drive smooth execution and maintain quality standards.
Planned and executed integrated branding campaigns across social media platforms to enhance visibility and engagement.
Created and managed marketing collaterals while maintaining strong brand consistency across all touchpoints.
Conducted market and competitor research to derive actionable insights for campaign optimization.
Managed social media, performance marketing, SEO, and design teams; delivered regular performance reports and analytical insights to support data-driven decisions.

Team ManagementMarket ResearchBrand StrategyCommunicationSocial Media CommunicationsSocial Media Optimization (SMO)+8

Hikinex

Marketing Project Manager

Mar 2023 – Feb 2024 · 11 mos · San Francisco, CA · Remote

Lead marketing projects across CX, Sales Outsourcing, RPO & eDiscovery verticals.
Manage campaign execution, brand communication, and marketing workflows.
Oversee cross-functional collaboration to deliver projects on time.
Leading strategic marketing initiatives to drive business growth and strengthen brand positioning.
Managing end-to-end marketing planning, campaign execution, and performance analysis.
Overseeing content development across digital platforms including social media, email, and website.
Driving audience engagement through data-backed marketing strategies.
Collaborating with internal teams and external partners for seamless communication and execution.
Managing vendor relationships and executing promotional initiatives & product launches.
Monitoring marketing budgets and optimizing spends for maximum ROI.

Consumer BrandingDigital StrategyBrand MarketingGlobal marketingIntegrated MarketingMarketing Operations

Ashirbad group of companies

Deputy Manager Marketing

Apr 2020 – Mar 2023 · 2 yrs 11 mos · New Delhi

Streamlined project coordination and execution for maximum efficiency.
Boosted engagement through targeted Instagram and Facebook ads.
Strengthened client relationships with seamless communication.
Designed compelling marketing collaterals to enhance brand impact.
Spearheaded brand strategy, campaign execution, and market positioning to drive business growth.
Managed cross-functional teams, optimized marketing performance, and enhanced digital engagement.
Lead cross-functional teams and agencies, aligning business goals and KPIs.
Drive ROI-focused performance marketing campaigns across Google, Meta & LinkedIn, optimizing budgets and conversions.
Own and manage brand communication strategy, ensuring consistent brand voice across all digital and offline touchpoints.

Event PlanningB2C MarketingProject PlanningVendor ManagementBrand MarketingConsumer Branding+8

Vfs global

Marketing Executive

Feb 2019 – Apr 2020 · 1 yr 2 mos · Mumbai, Maharashtra, India · On-site

Developed branding strategies and promotional campaigns tailored for diverse markets.
Partnered with designers to create marketing collaterals aligned with brand identity.
Conducted market research and ideation to enhance brand messaging and presence.
Driving strategic marketing initiatives to support business growth and strengthen positioning for tourism promotion and VAC (Visa Application Center) services across global markets.
SPOC for Russia, Middle East, CIS, Europe, and Australia, ensuring alignment and effective regional execution.
Leading end-to-end marketing including campaign strategy, execution, and performance tracking to enhance travel demand and optimize VAC utilization across Russia, Middle East, CIS, Europe, and Australia.
Managing brand architecture and ensuring adherence to global brand guidelines and compliance standards.
Planning and executing integrated ATL & BTL campaigns, including development and management of marketing collaterals.
Overseeing content strategy and execution across digital platforms (social media, email, website), promoting premium lounges and value-added services.
Leveraging data-driven insights to drive audience engagement and continuously optimize campaign performance.
Collaborating cross-functionally with internal teams and external stakeholders to ensure seamless execution.
Managing vendor partnerships, promotional initiatives, product launches, and global events.
Monitoring and optimizing marketing budgets to ensure cost efficiency and maximize ROI.
Strengthening brand presence by building a consistent and positive brand image across all touchpoints.

Vendor ManagementBrand CommunicationConsumer BrandingCorporate BrandingCommunicationBusiness-to-Business (B2B)+5

Vibgyor brand services pvt ltd

Marketing Communications Intern

Sep 2018 – Feb 2019 · 5 mos · Delhi, India · On-site

Assisted in conceptualizing and executing marketing campaigns to drive client acquisition.
Managed content creation for promotional materials, ensuring consistent brand messaging.