Dev Batra — Co-Founder
The business of marketing has undergone significant changes in the last decade with digital, data, social, mobile, e-commerce entering the fray and disrupting businesses comprehensively. Add to that the din around millennials and GenZ demography and psychography and its already a super complex challenge that all marketers are going through. We are trying to build India's first cohort / collective of left and right brained marketing / advertising / data entities that can help respond to the new age marketing challenges faced by by brands to stay relevant to a rapidly changing psychography. We operate at the sweetspot where technology, analytics, Data and marketing meet to deliver superior branding and performance results. Our ventures include: * Lyxel - A top tier Google + Facebook + Amazon partner agency and working with several marquee clients across categories (Fashion, Beauty and Skin Care, Health, CPG / FMCG, Tech, Travel, Food and Hospitality etc), we have helped brands discover the power of digital media and grow their business. Serving brands that are North American, Indian, Japanese, British, German, Italian and mostly mid-size and large Industry leaders and funded start-ups! * Flamingo - We are a powerful, award winning, Independent creative and digital strategy company. With an in-house photography and video production studio and best of talent groomed in-house, we have built an envious portfolio of clients. * Fidelyx - Data is the new oil. But it won't make you rich till you know how to mine it. At Fidelyx, we are building a strong consumer CRM, Analytics entity that can help clients understand their customer cohorts better and create marketing and communication programs specific to their needs. Our analytics and loyalty / CRM solutions can lead to instant jump in your revenues (offline + Online). * MoGraphix - Whether its showcasing a lipstick, mechanism of a high-end UPVC Window, shoes or Bags - we can create beautiful computer generated 3D Models (static and videos), 2d illustrations, clay art videos, animation videos etc. * Sifar Productions - Our studio where our stories and images come alive! With in-house studio, designers, editors, Directors, lyricists, scriptwriters, photographers we have built an envious body of work for global and Indian brands in the new marketing world dominated by Instagram and YouTube.
Stackforce AI infers this person is a MarTech expert with a strong focus on digital media and creative strategy.
Location: Gurgaon, Haryana, India
Experience: 20 yrs 8 mos
Skills
- Digital Marketing
- Creative Strategy
- Media Planning
- B2b Marketing
- Operations Management
- It Management
- Corporate Strategy
- Business Development
- Project Management
- Business Analysis
- Supply Chain Management
- Vendor Management
Career Highlights
- Led growth of a digital agency from 2 to 500+ employees.
- Pioneered innovative media concepts in Ambient Media.
- Expert in integrating technology with marketing strategies.
Work Experience
Bringin’
Founder and CEO (3 yrs 6 mos)
Lyxel&Flamingo
Co-Founder (11 yrs 3 mos)
Salt OOH
Chief Operating Officer (2 yrs 2 mos)
The Smart Cube, New Delhi
Head, Operations (2 yrs 1 mo)
AbsolutData Research & Analytics
Head, Corporate Strategy (1 yr 7 mos)
Sapient
Program Manager (1 yr 10 mos)
Ranbaxy labs ltd
Manager, Global Supply Chain (1 yr 10 mos)
Education
MBA at Indian Institute of Management, Lucknow
B.E. at National Institute of Technology Surat
High School at City Montessori School
at St. Dominic's Savio School
