Devyani Saxena

Product Manager

Bengaluru, Karnataka, India7 yrs 6 mos experience

Highly StableAI Enabled

Key Highlights

Drove user growth from 0 to 9 million users.
Implemented innovative revenue streams and cost-saving strategies.
Mentored community members to achieve learning outcomes.

Stackforce AI infers this person is a Fintech Product Manager with a strong focus on user growth and marketing strategies.

Contact

dsaxena@visa.com LinkedIn

Skills

Core Skills

Product ManagementGrowth StrategyMarketing StrategyUser Growth

Other Skills

Acquisition StrategyAnalytics and Data AnalysisAnchoringBusiness AnalyticsCategory ManagementChatbot DevelopmentCleverTapCollaborative LeadershipContent WritingCost ReductionCustomer EmpathyCustomer FeedbackCustomer InsightCustomer ServiceCustomer Success

About

I am a data-oriented storyteller. Also, a happy workaholic! When I joined Simpl in 2018, the business was a few lakhs of total user base. I have had the privilege to contribute to the user growth journey to 9Mn+ users by 2025! That’s a strong 0 to 1 to n journey. “Customer empathy” takes the spotlight in all of my conversations. I operate at the centre of business impact, creative solutioning and technical capability building. Values that I thrive on, and also preach: 1. Curiosity 2. Structured thinking 3. Drive to deliver 4. Accountability 5. Humility I am always up for a conversation on: 💸 Business and revenue goals 📲 User experience on the app and outside the app 📊 Data funnels 🎳 Growth model (Acquisition, Onboarding, Activation, Engagement, Retention, Resurrection) ⚙️ Choosing the right tools and approach to support scale 👥 Adding value to the cultural goals of organisations 🌼 Life stories and hobbies? Fitness, Yoga, Nutrition, Dance, Writing I’m also a Mentor at GrowthX, where I help community members achieve their learning outcomes. I am reachable at devyani.saxena4@gmail.com

Experience

7 yrs 6 mos

Total Experience

6 yrs 9 mos

Average Tenure

9 mos

Current Experience

Visa

Product Manager

Sep 2025 – Present · 9 mos · Bangalore Urban, Karnataka, India

Simpl

4 roles

Senior Product Manager

Promoted

Apr 2024 – Jun 2025 · 1 yr 2 mos

Led product strategy & GTM to migrate and stabilize repayment behaviour of 9Mn users on a new billing cycle. Reduced cost of credit and improved profit margin by 25%, without disturbing retention and delinquency.
Conceptualised & launched platform fee as a new revenue stream to improve profit margins.
Reduced marketing tool cost by ~33%, through systematic changes in event usage and integration architecture.
Explored Ad Monetization Pilot as a new revenue stream, generated Lakhs in revenue in MVP. (concept → sales → delivery).
Asking for support should feel like sending a whatsapp mesasge. So built in-house LLM based chatbot. Saves 8% in session cost and reduce email support volume by 17%. Involved prompt design, model training, feedback loop creation, iterative fine-tuning and user experience design.

Product StrategyGo-to-Market StrategyUser RetentionBusiness AnalyticsCost ReductionRevenue Generation+3

Product Manager - Growth

Jun 2022 – Mar 2024 · 1 yr 9 mos

Conceptualised Referral Program contributing to 16% of daily app installs, 20% higher retention, 50% lower CAC.
Increased D30 user activation by 20% through gamified user onboarding and milestone program.
Increased app engagement (DAU) by 8% through development and release of brand discovery & offers module in app,ML-powered merchant recommendations and UI interventions.
Conceptualization to development of Split: organic acquisition growth product.

Referral ProgramUser ActivationGamificationUser EngagementProduct DevelopmentGrowth Strategy+1

Growth Marketing Manager

Promoted

Sep 2020 – May 2022 · 1 yr 8 mos

Contributed to 15% MoM TPV growth via communication campaigns, app engagement and partner led programs.
Boosted user acquisition by 62% through brand-led partnership programs. Partnered with top Indian retail brands (Zomato, Bigbasket, Rapido, etc).
Orchestrated multi-channel marketing campaigns improving resurrection rate by absolute 5%. Owned targeting,messaging, campaign creatives, budgets and A/B testing across Email, Push, SMS, WhatsApp.
Built an offer management system and in-app merchandising layers for 10,000+ partner brands.
Managed GTM for new products: BNPL, Pay-in-3, Billbox - aligned launch with partner & internal teams.

Marketing CampaignsUser AcquisitionPartnership ProgramsMulti-channel MarketingMarketing StrategyUser Growth

Assistant Manager - User Growth Offline P&L

Jul 2018 – Sep 2020 · 2 yrs 2 mos

Owned acquisition strategy for offline retail vertical (20% biz share); managed 50+ team across metros.
Launched P2M payments (face-auth tech); onboarded first 5K users in 35 stores, hitting ₹50L+ monthly volume.
Spoke to 3000+ customers on the field. Voice of customer for field feedback influenced product and risk strategy.

Acquisition StrategyTeam ManagementUser OnboardingCustomer FeedbackUser GrowthProduct Management

Jaro education

Assistant Manager - Admissions

May 2018 – Jun 2018 · 1 mo · Mumbai, Maharashtra, India

A sales job - dialling 100 connected calls a day! I ranked 1st in the training batch. Achieved MoM targets. Switched job due to ideology mismatch.

Khadigi india

Marketing Intern

Jan 2017 – Jun 2017 · 5 mos · Bhopal, Madhya Pradesh, India

Launched their 'Spring-Summer Collection' leading a team of 40 volunteers.
Wore multiple hats - Managed public relations, promotions, sales, creative writing